Anton Siebert

Assistant Prof in Marketing @LancasterUni in Leipzig. Curious about marketing, technology, and consumer culture. Latest work on customer experience journeys.

[Hayley Cocker @HayleyCocker2]

Delighted to have won the University's Pilkington Teaching Award - along with @RobotTheory @anna_wos and @a1siebert from the Marketing Department 💫🎉🤩

[Customer Experience Magazine @TheCXMagazine]

What is the #customerjourney matrix framework, and how does it work?

You can find out in our latest article by Ellie Thornton. 👇
https://t.co/kFQGe5LJv7

#cxmagazine #design

[AMA Journals @ama_journals]

New JM article available: "What Holds Attention? Linguistic Drivers of Engagement"

Read it here: https://t.co/VQX4Wgn2gL

[Association for Consumer Research (ACR) @aconsres]

From the thrill of roller coasters to the panic of escape rooms, consumer experiences provide many opportunities for research. We’re pleased to announce a JACR issue on Experiential Consumption edited by Joseph Goodman, Kristin Diehl, & Jeff Galak! https://t.co/RIXliSI7mP

[Lancaster University Management School @LancasterManage]

We're proud to feature in the @TopUnis QS World University Rankings by Subject 2023:

⭐Accounting and Finance =65th, 11th in the UK
⭐Business and Management Studies =70th, =9th in the UK
⭐Statistics and Operational Research #51-100, =10th in the UK

https://t.co/6DyYKeegBy

[Journal of Marketing @JofMarketing]

Why does some #content captivate consumers and keep them engaged, while other content makes them lose interest? This new Journal of Marketing study explores #language that leads to sustained #attention: https://t.co/cJtZQWoXV3

By @j1berger, @wendymoe, and @dschweidel

#marketing

[Journal of Marketing @JofMarketing]

When it comes to #influencermarketing, what types of content work best? How does follower size relate to engagement?

Two recent Journal of Marketing studies answer these questions. Learn more here: https://t.co/xfWbGriF1E

@ajbleier @alex_edeling #marketingresearch #marketing

[Lancaster University @LancasterUni]

Online influencers have started 'de-influencing' to build trust with their followers

@LancasterManage's Dr @HayleyCocker2 discusses her research in @ConversationUK

https://t.co/Ygn2zyr5oo

[Charles Kergaravat @CKergaravat]

Don't make your Customer Journeys >>> EFFORTLESS & PREDICTABLE!

Yes, you read that right

@a1siebert & I will share research to show that a "no effort" approach is overly simplistic—and can even backfire.

Join us : https://t.co/omLS7XQcfA

📅 Tuesday, Feb 21st
🕦 11:30 am CET

[apizee @apizee]

🚨 Don't miss this #webinar

Join @a1siebert and @CKergaravat for an overview of Anton's latest research:

• The Customer Journey Matrix
• 5-step process to implement an ideal Customer Journey
• Examples of successful implementations

Sign up 👉 https://t.co/YsZy3g7Z3t

[Anton Siebert @a1siebert]

Join us in Leipzig! Job Opportunity at Lancaster University: Lecturer (Assistant Professor) in Management https://t.co/XVUjwMtJXC

[Global Forum for Media Development #MediaDev @MediaGFMD]

📖 Today’s read: via @NiemanLab:
@Kozinets and @PfeifferLawCorp advance three suggestions to make social media platforms more transparent and tackle incitement to violence, hate speech, and #disinformation:
https://t.co/nmwQfWbVLD #MediaDev

[Robert V. Kozinets @Kozinets]

Please join us for an interactive online event to discuss and answer your questions about Netnocon 2023, the upcoming #netnography conference July in Manchester. The online event will be Jan 25 9-10am PST/12-1pm EST https://t.co/gGx6VoquFU Please spread the word & see you then!

[Harvard Business manager @harvard_biz]

Mal vorhersehbar, mal abenteuerlich: Wer Kundinnen und Kunden dauerhaft an die eigene Marke binden will, muss ihnen das passende Erlebnis bieten.
#Marketing #customerjourney
https://t.co/pn77yb1v4n

[Anton Siebert @a1siebert]

Our HBR article on customer journeys has been translated into German and is available in print and online here: https://t.co/MNJQxNRjUN

[Harvard Business manager @harvard_biz]

Neues Heft, neues Thema: #Zynismus und seine toxische Wirkung.
Unser Titel in der Dezember-Ausgabe verrät Ihnen, wie stark #Misstrauen die Zusammenarbeit zerstört und wie Führungskräfte umsteuern können.
--> Alle Themen:👉https://t.co/MRf9W9XYqI

[Journal of Marketing @JofMarketing]

What is the relationship between a #socialmedia influencer’s follower count and the #engagement they generate? Is more always better? Listen to this latest episode of the JM Buzz Podcast to learn more! 🎧

@ajbleier @alex_edeling

#influencermarketing
https://t.co/u3H0EMtdZM

[Journal of Marketing @JofMarketing]

AMA is profoundly grateful to outgoing Journal of Marketing editors Christine Moorman, Harald Van Heerde, Page Moreau, and Robert Palmatier. In this editorial, they discuss the lessons they've learned during their tenure.

@chrismoorman #MarketingAcad
https://t.co/hk4YEkKqtT

[Anton Siebert @a1siebert]

@juliencayla @ProfCalNewport One of my favorite books... should read it again given how distracted I am these days!

[Anton Siebert @a1siebert]

Service serialization: a suite of temporal design tactics that creates predictable rhythms for emotional risk-taking - the second finding from our study on transformative service conversation https://t.co/rQmC4OdBOT

[Anton Siebert @a1siebert]

Service sequestration: a suite of spatial design tactics that creates strong consumer protections for emotional risk-taking - from our new study on transformative service conversation: https://t.co/rQmC4OdBOT