WARNING: Longer post (but worth reading or bookmarking for later).
Your life has seasons.
Each one is unique. Characterized by its own distinct desires, struggles, opportunities, and identity.
But one reflection I've had recently is just how easy it is to completely disassociate with the present season.
To give all your time and energy toward a longing for some nostalgic memory of a prior season or an anticipation for some beautiful state of a future season.
You look back at the past and all you see is sunshine. Because it all worked out. You forget (or glaze over) the struggle you endured. You're here today. You made it. You're alive. You're doing fine.
You look forward at the future and dream on what could be. You'll have so much more. More freedom. More purpose. More health. More deep connection. More everything.
The past is beautiful and the future feels limitless. So, logically, you slowly start to treat everything about the present as the bridge. A dash connecting your past and your future. A gap to be crossed as quickly as possible.
Everything you do today is in anticipation of some eventual end state.
I'm doing this now, so that I can have that later.
Unfortunately, the danger of that dissociation with the present is significant. You may spend your entire life living for a future that has a decidedly mirage-like property. You inch closer, but when it's right in front of you, it disappears and reappears on the horizon.
You may spend your entire life skipping through the present, deferring your presence, your joy, and your very humanity to a future that never comes.
In a classic French fable, a young boy is gifted with a magic ball of golden thread. He's told that if he simply pulls on the thread, time will leap forward. The catch, of course, is that once it's pulled, it can never be put back.
The young boy takes advantage of the newfound powers. Each time he's faced with a boring day at school, a frustrating set of chores, or a scolding from his parents, he pulls the thread, skipping through to the good parts.
As an adult, he continues, leaping through mundane struggles in his marriage, the friction of having a newborn, and the boredom at work. He finds himself pulling on the thread more and more, avoiding even the most minor inconveniences of his life.
But when he wakes up one day and sees an old man looking back at him in the mirror, he's filled with regret. He realizes in that moment that as he chose to skip through the boredom, struggles, and friction, so too did he miss the real texture of being alive.
How often do we all do the same? How easily do we default into this disassociation? Disconnecting from the present in anticipation of some future.
A mentor recently asked me this:
"Where are you going and why are you in such a rush?"
It hit me hard.
And to be honest, I haven't stopped replaying those words since he said them.
Why are you in such a rush?
The world wants you to rush into everything. Rushed decisions. Rushed conversations. Rushed relationships. Rushed timelines.
In doing so, you slowly relinquish your agency. You give up your claim on your own life. Surrender authorship to a pen that was never even yours.
In a world that wants you to rush, the ultimate act of rebellion is presence.
Be in the season you're in. Don't romanticize the past, don't fantasize the future. Be here. Be now. Be in this. All of its texture, depth, and struggle. All of its joy, tension, and pain. Sit with the uncertainty. Become friends with it. Fall in love with it.
Because every single thing you do today is something your younger self dreamed of and something your older self will wish they could go back and do.
The good old days are happening, right now.
And the next time you find yourself skipping through the present, remember these words:
Where are you going and why are you in such a rush?
Build vs. buy has become a major hurdle in early B2B sales and even at the ideation stage. Five years ago, this barely came up.
Today, every company seems to have a random Joe convinced he can build your product in a week with Claude Code (honestly hes often right)
The gap between "I'm broke" and "I make $10k/month" isn't talent, isn't connections, isn't the right idea.
It's not quitting when every reasonable person would have.
Every founder eventually learns this.
Conviction isn't a feeling you have at the start and keep forever. It drains. Weekly. Sometimes daily. The founders who last are the ones who found a way to refill it.
Phil Knight ran Nike for years while his father told him he was wasting his time. His bank called his loans. His supplier dropped him. He was personally guaranteeing debt on a company that had, at one point, no confirmed future. He wrote about this in Shoe Dog. He described it not as passion but as a compulsion. He couldn't stop. The problem felt too real.
That's a different thing from motivation. Motivation responds to external signals. Conviction doesn't wait for any external thing. It’s something inside.
Howard Schultz was rejected by 217 investors before he raised the money to buy Starbucks. 217!!. Most people treat 2-3 rejections as data about the quality of the idea. Schultz treated it as a filter for who was worth having around the table.
He said in his memoir, "In times of adversity and change, we really discover who we are and what we're made of."
The pattern in all of these is the same. The market was not ready. The feedback was negative. The external environment was not supportive. And the founder kept going anyway, because their conviction about the problem was stronger than their need for validation.
The article below gets into this in detail. What Year 2 actually feels like. The role of the ego. How conviction and stubbornness are different things and why that distinction matters.
The founders who survive long enough to be right almost always had conviction before the market gave them any reason to have it:
the only three metrics that matter for an early stage startup
- are people finding you (traffic)
- are people signing up (conversion)
- are people staying (retention)
everything else is noise until you fix these three
technology has given me many things: friends, some money, and maybe a bit of validation.
but most importantly, it’s given me a newfound belief in my personal ability to problem-solve and grow. and that makes life feel far more surmountable.
Imagine looking back and realizing you were crazy enough to quit your job, burn through your savings, max out your cards, lose sleep for years, and ignore everyone who said it would never work…
…and somehow you were right.