Anky 🌊

Ecom Payment Processing
- 100M per year

[Anky 🌊 @aankyx]

can't wait for a dasher to show up at my door every 28 days

blackhat mrr peaked today

[Doug Woolley - Payments '𝕏'pert @dougpayments]

🚨Shopify merchants may be sleeping on one of the biggest local commerce updates of the year🚨

@DoorDash is now an official @Shopify sales channel

Not a basic delivery plugin
Not a DoorDash button added to Shopify checkout

An entirely new marketplace channel that puts a merchant’s existing Shopify inventory in front of DoorDash’s 56M+ monthly active users.

Here is how it works:

1. The merchant adds DoorDash as a Shopify sales channel

2. Products, pricing and inventory sync automatically from Shopify to DoorDash

3. Local customers discover and purchase those products inside DoorDash

4. The order appears alongside the merchant’s other Shopify orders

5. The merchant prepares it at the store

6. A Dasher picks it up and delivers it, potentially within an hour

***No manually rebuilding the catalog
***No separate order tablet
***No trying to coordinate local delivery after the purchase

This is not just about restaurants anymore

Local apparel stores, beauty retailers, bookstores, electronics, sporting goods, hardware, and other eligible merchants can turn the inventory already sitting on their shelves into an on demand local storefront.

Think about the customer who needs:

A last-minute birthday gift
A phone charger today
A beauty product before going out
Baby supplies they just ran out of
An office or home-improvement item immediately

Instead of waiting several days for shipping, that customer may now be able to open DoorDash, place the order and have it delivered from a nearby Shopify retailer within an hour.

That is a completely different buying experience.

Shopify merchants spend enormous amounts of money on Meta and Google trying to drive customers to their websites.

DoorDash gives eligible merchants another way to place products in front of millions of customers who are already opening an app with the intention of buying something.

It does not replace the merchant’s Shopify store,

It adds another "digital shelf."

There is also an important payment processing distinction that merchants need to understand...

DoorDash controls the customer checkout and processes the payment for DoorDash orders.

It deducts its commission and pays the merchant through weekly direct deposit.

These transactions do not process through Shopify Payments or the merchant’s existing gateway/MID.

Regular orders placed through the merchant’s own Shopify checkout remain separate and continue processing normally.

A few other requirements:

>The merchant needs a physical retail storefront in the U.S.
>At least 20 active products are required
>Only eligible product categories are currently supported
>The integration is free to install, but DoorDash commissions apply
>The store must be prepared to pick and pack orders for Dasher pickup

This will not work for every Shopify merchant,

But if you have physical inventory, healthy margins, local demand and products that customers may want immediately, this is absolutely worth testing.

Most Shopify merchants are focused on improving their website conversion rate...

Meanwhile Shopify may have just handed brick and mortar retailers an entirely new customer acquisition and distribution channel.

DoorDash x Shopify = Match made in Heaven?

[Anky 🌊 @aankyx]

Looks like friction but this works as great evidence if the customer ever charges back

Shopify lowk looking out for us 🤣

[ecom magnet @ecomXmagnet]

When customers checkout now with apple pay on shopify payments, if it’s a subscription product their phone vibrates with an error and takes them to this page to confirm they know…. What type of sorcery is this and why isn’t anyone talking about it?

[Anky 🌊 @aankyx]

This is why you don't scale on Shopify lmao

Test products on there and gtf onto a 3rd party checkout + private processors

A milly is nothing to them, they don't care about you

[Vince @dtcvince]

Really bruv 😃

[Anky 🌊 @aankyx]

@MR_MRR4 🤝🏼

[Anky 🌊 @aankyx]

Relying on one processor is like being all in on that girl you SWEAR is your wife, she's got no ring, no love for you, but you just decided that she's forever.

Then one bad day she's gone, and you've got nobody, because you never kept your options open.

Now look at your payments setup. You got one processor holding your entire income, no backup, no other options.

Thats the same bad bet. Multiple mids is how you stop making it, so one shutdown can't take the whole business down with it.

[warsnoop @warsnoop]

https://t.co/CvlKuz38nZ now supports traffic insights and live Meta Ads. 👀

I think it's finally time to make it free for everyone.

Anything else ya'll would like to see before I launch it publicly?

[Anky 🌊 @aankyx]

@finityx Never been better 😀

[Anky 🌊 @aankyx]

Your payment processor is not bad , your customers might just be broke

When a card declines, most operator's first instinct is to retry it. It declines again, you retry it again.

Feels like you're doing the right thing, but what you're actually doing is textbook fraud behavior. And the processor's fraud system is sitting there watching you do it going hmmm

Hammer a dead card enough times and you don't just lose the sale, you hike your decline ratio and YOU start looking like the problem.

Here's what nobody tells you: not all declines are the same. A "insufficient funds" is a soft decline, the card's fine, the guy is just broke today. That's a retry later situation

A "invalid card" or a "do not honor" means you're finished. Retrying it does nothing but pad your decline rate and annoy the robot deciding whether you can keep running or not.

So the move isn't retry harder, it's retry smarter. Soft declines get spaced out and timed. For a rebill retrying around payday recovers a genuinely insane amount of rev that merchants just shrug off. Hard declines get dropped on sight. No cadence, no second changes, no "maybe this time". If its dead, let it go.

The merchants running MRR at scale aren't approving more cards because god loves them more. They built retry logic that knows the difference. It's the unsexy stuff nobody wants to learn, so I learned it. If you'd rather just have it working, DM me.

[Anky 🌊 @aankyx]

@dwilms @itspairaw Ok then can you explain how he’s paying 6% on a $5k transaction?

[Anky 🌊 @aankyx]

Just got banned on Hinge this morning lmao

No warning, no reason, no appeal button that actually does anything. Woke up, opened the app, and my biggest stream of hoes was wiped out overnight.

And my first thought wasn't even about dating. It was: I've felt this exact feeling before.
Every merchant who's scaled on Shopify Payments knows it.

You grind, you build, you finally start getting somewhere, and the second you're worth noticing they decide you're a liability instead of a customer. Money held, no human to talk to, everything you built behind a login you don't control anymore.

Nobody cares when you're small. It's the moment you start winning that the target shows up on your back.

The lesson's the same everywhere. Hinge, Shopify, Instagram, whatever. If your whole operation lives on someone else's platform, you don't own a business, you're just renting your success and they can evict you anytime.

So never build on rented land. Own your rails.

Anyway. RIP to da hoes ☹️. Onto the next.

[Anky 🌊 @aankyx]

@lisa_aff Our CS department

[Anky 🌊 @aankyx]

Wow you really live up to your name

[lil retard @comic]

@inzino Just stick to Shopify payments if you’re using Shopify

[Anky 🌊 @aankyx]

One of my close friends built his entire income on Shopify. One morning they shut him down and he realized he never actually owned any of it.

Shopify was putting holds on his store, and then the ban finally happened. He thought his store was over, so he went and applied for a MID from one of our partners on his own, which was a great idea, but he had no idea what to do with it.

He didn't know how to use it on his checkout, didn't know how to route volume, didn't know any of it. He was just sitting on a MID and a business that was slowly dying.

So we set him up on our 3rd party checkout ASAP. (That part was easy)

The real problem was that he only had one MID with a cap so low that he was blowing through it in a few days. Every time he tried to launch ads and scale, he'd hit the ceiling and that was it. Done until the cap reset.

You can't build any brand like that.

So I started applying him to our partner banks. Got him multiple MIDs. Once he had those spread across different banks with payment orchestration set up properly, everything changed. His approvals went up, his MIDs were healthy, and he could finally scale without getting cooked by caps.

It's been 3 months since we started working together. Now he's consistently hitting $30k days and has over $300k in subs he's billing without fear every month. There's no ceiling on what he can do.

He came to me not even knowing how to use a MID. Now he's got a whole payments infrastructure that'll outlive any platform ban.

That's what I do. Getting banned was the best thing that happened to him.

[Anky 🌊 @aankyx]

@finityx Lucky to have you guys tho

[Anky 🌊 @aankyx]

@justsibaja Yes, you would get every single penny including the 10% minus all the fees. The 10% you will just get later as I mentioned earlier

[Anky 🌊 @aankyx]

@justsibaja Yes they have. Nexio usually put a 180 day rolling reserve, and if you are in good standing with cbs, vamp ratio, etc. they will release your reserve over a period of time.

And none of our clients have faced holds with them, as long as you operate clean you should be fine

[finity @finityx]

"POV" Just made a entire platform from a idea on twitter in 10 days:

You close deals in Telegram. And WhatsApp. And X DMs.

So your "CRM" is 6 open tabs, 200 unread chats, and a gut feeling about who you forgot to reply to.

Meet https://t.co/swKFuAQqvV → one inbox for every DM you actually sell in. 🧵