@ecomchasedimond good one! PDPs are probably the most under-optimized asset in ecommerce. everyone obsesses over ads and then sends traffic to a page from 2019 haha
The math doesn't math anymore. Ecommerce is a harder game than it's ever been and there's less money for brands than ever.
Brands, Agencies, and Service Providers need to change their models.
hot take: most brands don't have a creative problem. they have a "we knew this ad sucked 6 weeks ago and kept spending" problem. best media buyers are just the fastest quitters
meta's new "ads super burst" thing is basically buying tv slots but for instagram. book a few hours, pay a fixed price, get guaranteed reach. kinda wild that the auction we all lived on is now the budget option lol
Any business that bans agents represents an opportunity for a startup to create a competitor. If they need to ban agents, it must mean people want to use them, or there would be no point. And that in turn means there's demand for a competitor that allows them.