Andrew Jacobs

CMO @ Ramen Bae

[Andrew Jacobs @adj8291]

@runneth @rezakhadjavi Paid Social Video is #1 requirement. Looking for someone with really good creative strategy & concepting systems, and also good taste for hooks and copy to engage people. Bonus if they have done their own UGC creation

DTC is a must have but does not have to be food

[Andrew Jacobs @adj8291]

@connorrolain @avia_chen 10am allows decent US viewership/ad revenue and great EU revenue. US prime time means overnight EU which would probably be terrible and make the total overall lower

[Andrew Jacobs @adj8291]

@herrmanndigital Do you use Dynamic Identify as well? I feel like the point of Partnership ads is to use their identity, so I do that. Am I missing something?

[Andrew Jacobs @adj8291]

@herrmanndigital Is it even from a properly controlled test?

If Meta wanted to, they could actually A/B test this - 50% of accounts, add related media (funded by Meta), and determine if there is a real lift. Over the proper timeline of course. Unless that was done, you can't make a real claim.

[Andrew Jacobs @adj8291]

@jspujji UGC

[Andrew Jacobs @adj8291]

@ads_vice @benradack How do you deal with the IG vs FB post? Do you create two new ads, one with FB Post ID and one with IG Post ID?

[Andrew Jacobs @adj8291]

@BallinFil @couuor Interesting…you made me look into it more.

You used to be able to do “previous week” for any time range (I would regularly look at Today vs last week). Can’t do that anymore.

Now you can only do “previous week” if you have “week to date” or “last week” selected.

[Andrew Jacobs @adj8291]

@KristinKupke I think the prevailing expectation is to not have major bugs almost every week. No good marketer expects the same performance every day and knows you need good product/creative, but the bugs waste so much opportunity and time.

[Andrew Jacobs @adj8291]

@connorrolain @outersignal Do you send additional products, or comp the products that they already bought?

[Andrew Jacobs @adj8291]

@jspujji UGC

[Andrew Jacobs @adj8291]

@UntAaron @herrmanndigital Dude, quit the AI slop autoreplies. This is not impressing anyone

[Andrew Jacobs @adj8291]

@MehtabKarta @kes11av I love this point. I’ve never seen it made before.

What would you say a high “word of mouth” share on a PPS?

Does that number tend to grow as brands scale because there are more existing customers out there to provide referrals, or does it stay pretty flat?

[Andrew Jacobs @adj8291]

@andrewfoxwell How does this differ from the min/max budget setting?

[Andrew Jacobs @adj8291]

@oliviaakory Do you know any details?

The result that I’ve noticed is that all of our sales data coming via Funnel is delayed 24 hours. I’m hoping it’s not permanent…

[Andrew Jacobs @adj8291]

@drewfallon12 I think both definitions are valid, depending on the use case. I regularly look at Contribution Margin before Marketing because it tells me how much can spend on ads.

Contribution after marketing is a key financial metric to evaluate health of the business/funnel.

[Andrew Jacobs @adj8291]

@seanfrank It’s actually the size of cars. Fatalities shot up as more people drive SUVs and Pick Ups which cause more fatal accidents for pedestrians and other motorists

[Andrew Jacobs @adj8291]

@MehtabKarta @releepseveer You’re in my eComm feed but are you a housing guy too?

[Andrew Jacobs @adj8291]

@herrmanndigital What’s reaction gif? something like this?