ADOPTER MEDIA

The podcast advertising agency with experience. ADOPTER Media helps brands sponsor podcasts. We wrote the book on podcast advertising:

[ADOPTER MEDIA @adoptermedia]

At Advertising Week New York in October, Adam McNeil joined Allison Stadd (Ollie) , Matthew Drengler (Podscribe), and Matt Bahr (Fairing ) to discuss what brands can learn from the evolution of podcast attribution and measurement. Check it out here:https://t.co/9aLP479Qff

[ADOPTER MEDIA @adoptermedia]

Podcast campaign growth is grounded in measurable performance, not hype. What separates a good campaign from a great one isn’t timing, it’s how you measure what matters.

[ADOPTER MEDIA @adoptermedia]

AI is a powerful tool, but when listeners or brands feel bamboozled by undisclosed AI content, trust breaks down. Our Ultimate Guide to Podcast Advertising shows how brands can innovate while keeping authenticity front and center.
https://t.co/aGbIWXb7J8

[ADOPTER MEDIA @adoptermedia]

Excited to see Spotify roll out new guidelines for AI disclosure in music. Our CEO Glenn Rubenstein said he’s optimistic Spotify and Apple will enable AI tags to help audiences and advertisers make more informed choices.

[ADOPTER MEDIA @adoptermedia]

To preserve trust in podcast advertising and YouTube sponsorships, we're proactively setting limits on AI and voice cloning for host-read ads

Read More: https://t.co/YX0W0bpfRM

[ADOPTER MEDIA @adoptermedia]

@RyeMcKenzie @toozer__ 👋

[Gumball @GumballFM]

Need to refresh ad copy for your holiday campaigns? Check out our blog post for tips on writing an engaging host-read ad.

🗣️ Feat. insights from our friends at @SoundsProfNews @adoptermedia and a real ad copy example from @feals.

Learn how: https://t.co/1s8PjMcFiT

[ADOPTER MEDIA @adoptermedia]

AI is getting crazy, but it doesn't have us pegged accurately quite yet!

[ADOPTER MEDIA @adoptermedia]

Excited to have placed 4 of our podcast advertising clients on this special ⁦@PodSaveAmerica⁩ with ⁦@BarackObama⁩ as the guest! https://t.co/vkkpRw1xi4

[ADOPTER MEDIA @adoptermedia]

Working with Podcasters is not the same as working with Influencers. They're different skills and use different metrics.

[ADOPTER MEDIA @adoptermedia]

@Wendys Admirable.

[ADOPTER MEDIA @adoptermedia]

If you were to do a podcast ad for @Wendys Twitter, what would be your hook?

[ADOPTER MEDIA @adoptermedia]

Podcast advertising isn't just science and it isn't just art. It's both. Reading the data and seeing the story beneath is what makes a great podcast advertiser.

[IAB @iab]

.@GumballFM talks with @adoptermedia's @GlennRubenstein on how Gumball helps streamlines and democratize the ad buying process + "Host Read Ads" & other benefits of advertising across the #Podcast industry at @IAB #PodcastUpfront22!

[Glenn Rubenstein @GlennRubenstein]

Fun fact: Podcast Advertising can get a brand over 300 million audio impressions — meaningful 60-second+ host-read, personal endorsement ads — across hundreds of podcasts, for the same price as ONE 30-second Super Bowl commercial.

#podcastadvertising

https://t.co/LWU2VhfX4P

[Erik Jacobson @erikbison]

Many brands have been built almost entirely off of podcast advertising.

It works because the ads feel like recommendations from a friend.

@GlennRubenstein of @adoptermedia shares exactly how to do it on this week's episode of Brands That Podcast: https://t.co/eurWjoQMqh

[Lemonpie @LemonpieFM]

'The biggest mistake marketers make with podcast advertising is that they treat it like digital, when in reality, it's more like offline marketing.' - Glenn Rubenstein, @adoptermedia

[Glenn Rubenstein @GlennRubenstein]

Podcasters: If you want sponsors and advertisers on your podcast, make it easy for them to contact you.

Put a link on your website that lists an email address or a page that has a contact form.

If you're part of a network or have a rep, list that as well.

#podcastadvertising

[ADOPTER MEDIA @adoptermedia]

We are very excited to have partnered with the Hudson Valley Direct Marketing Association and Rickard Squared for this podcast about podcast advertising!

[Hudson Valley DMA @HudsonValleyDMA]

Its release is here!

Business Casual Podcast Episode 2
A Podcast about Podcast Advertising

Hosted by Mark Rickard
Guest Speaker Glenn Rubenstein
https://t.co/gy7Yntuyr8

[ADOPTER MEDIA @adoptermedia]

Congrats to ADOPTER Media’s founder Glenn Rubenstein!

To put this expertise to use on your podcast advertising campaign, visit https://t.co/CMZFVIL7n3 and fill out the contact form.

[BookAuthority @bookauthority]

Well done @GlennRubenstein! Your book "Podcast Advertising Works" is featured in the list of best Advertising books of all time! https://t.co/zU520nXSDN