Alder Yarrow

Chief Experience Officer and Design Leader. Helping companies use their customer experiences for competitive differentiation.

[Alder Yarrow @aldercxo]

Wow. Apple's new MacBook Pros actually brought back the MagSafe connector, the HDMI port AND the SD card slot. First time they've added ports instead of taken them away in years.

[Alder Yarrow @aldercxo]

In a stunning display of moronically lousy UX @Xfinity has their chat feature set up so that the word "done" typed by itself on a single line disconnects a chat from a CSR representative. Bet you can guess what I typed when CSR asked me to plug in my modem...?

[Alder Yarrow @aldercxo]

I'm sure I'll be branded an ignoramus by Silicon Valley Elite, but I firmly believe this whole NFT thing = Tulip Mania. Bonkers.

[Alder Yarrow @aldercxo]

Just put us out of our misery.

[Shit User Story @ShitUserStory]

As a
news article reader
I want to
see the article faded out over the second paragraph with a "continue reading" button
so that
I can continue reading

[Alder Yarrow @aldercxo]

@WhiteHouse ain't messing around folks. WE SEE YOU! Can't wait for government to actually work for the people again.

[GLAAD @glaad]

The @WhiteHouse website contact form now asks for your pronouns.

[Lori Louie @effenlori]

Aloha United. Way to adapt! First major airline to offer COVID tests to passengers 😎🚦🏝 #PackingNow #UnitedAirlines #Brilliant https://t.co/aOK1FqtVgq

[Alder Yarrow @aldercxo]

Mark has thought a lot about this, and he's worth listening to.

[Mark Hurst @markhurst]

Here's what I wrote to sound the alarm about these devices.

I rarely do this, but if you agree that this important for people to know, please share this column.

I just want to warn people what's about to happen.
https://t.co/2d548c9EEx

[Scientific American @sciam]

Scientific American has never endorsed a presidential candidate in our 175-year history—until now.

The 2020 election is literally a matter of life and death. We urge you to vote for health, science and Joe Biden for President.
https://t.co/8TlH7shjFn

[Alder Yarrow @aldercxo]

As usual, @markhurst has an incisive take on the shell game that's being played about surveillance capitalism. https://t.co/h6sIvvPvpT

[Whitney Hess @whitneyhess]

If you don’t understand “unconscious” bias, please read this: https://t.co/QL3NsewF3d

[zeynep tufekci @zeynep]

Well. So this happened.😀As I told @benyt, I feel charmed that I get to do this: do my best to call things as I see it regardless of considerations of popularity. It's a privilege and an honor. Much gratitude to so many who supported me for so long. 🙏 https://t.co/sOrP43qQC0

[Co.Design @FastCoDesign]

Japan wants to let residents off their “urinary leash.” 🤔 https://t.co/ftfQ2eVGBX

[Mark Hurst @markhurst]

The internet will give everyone a voice, they said.

It will bring people together, they said.

Oops.

https://t.co/geyWruRha8

[Alder Yarrow @aldercxo]

How is it in this day and age @wageworks (now @HealthEquity) can still be selected by corporations and insurance companies to deal with COBRA and HSAs?? Their web site (https://t.co/l6a3OKQ7FU) is from the mid-90s and so is the functionality. No recurring payments, for instance.

[Alder Yarrow @aldercxo]

hey @1Password I just subscribed to 1Password online, and got a confirmation email from Apple indicating my subscription, but my account is still "frozen."

[Barry Malone @malonebarry]

Brilliant opening from BBC Newsnight. Watch. https://t.co/Elwrypm6Fc

[Co.Design @FastCoDesign]

This app lets you find indie bookstores to support through the coronavirus shutdowns https://t.co/DkXuhTb3lP

[Alder Yarrow @aldercxo]

Yet again @patagonia proves they not only make the best products, they deliver exceptional customer service. Their annual sale resulted in ship delays, yet one of their empowered reps is going to be able to get me my my new jacket in time for my ski trip. #customerexperience

[Jeanne Bliss @JeanneBliss]

Forrester found that while 14% of brand scores rose, 5% of scores declined and an incredible 81% stagnated. Now more than ever, CX executives (CCOs, CXOs) must take a leadership role in driving company culture through actions that improve experience. https://t.co/8uSYOmmzB6