@GrahamH36921247@GailParry6 Neighbours cut single trunk false Acacia down to ground level as trunk had split. Four years later there’s four trunks, with the tallest at maybe eight metres. They can come back real fast and strong.
@asburyandasbury@awlilnatty Quite. In my professional opinion M&S + Quo + Puns + Song isn’t that different from Asda + Bublé + Puns, so why throw shade? Some people will like it - probably the ones who matter.
@awlilnatty You assumed I was being derogatory with the Bublé reference. I wasn't - simply pointing out the parallels with borrowing interest from a musical star to promote a supermarket. A good populist advertising strategy. What separates the two is perhaps craft.
@awlilnatty Apologies for the mansplaining, but why throw shade on in-house agencies if they are no threat? Creativity is subjective and you can't elevate yourself by pulling others down.
@awlilnatty It was an M&S store manager who went to the chief executive with the idea. So in-house, but not in-house agency. Story in this thread: https://t.co/oikQXR8aGf
Many people miss the most important words here - “some element”.
This quote doesn’t mean the entire ad should be based on “nonsense” it means most of the thinking should be logical and the “nonsense” is what brings it to life and makes it different.