It remains to be seen if organic reach will disappear completely, but it's safe to say that your content is unlikely to be widely seen without an ad budget supporting it. If social advertising isn't a part of your 2018 marketing budget, you need to add it. #smm
Video should be mobile optimised & designed to stop viewers in their tracks as they scroll through their feeds. Follow the rule of 'design for sound off, delight with sound on'. Ensure you develop a strategy for promoting it & re-purposing it across your social channels. #smm