Andy Haskins

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[Andy Haskins @andyhaskins]

Pumped about this one.

Our most complete CRO playbook to date, built for how AI is changing post-click growth right now.

Comment PLAYBOOK on @oliverkenyon post and he’ll send it over.

This is the foundation of a lot of what we’re building on the AI side. Excited to see what people do with it.

[Oliver Kenyon | CRO and Post-Click Growth @oliverkenyon]

I've just updated our BIGGEST EVER CRO playbook.

Learn how to SKYROCKET your conversion rates in the AI era.

Today it's yours for FREE.

Like & Comment "PLAYBOOK" and I'll DM you the complete playbook now.

(Must be following or I can't send.)

[Oliver Kenyon | CRO and Post-Click Growth @oliverkenyon]

I've seen three agencies shut their doors in the last two weeks.

Here's how we're making sure ConversionWise thrives when others won't.

I've been running agencies for 13 years.

And if there's one thing I've learned, it's this:

The businesses that survive aren't necessarily the smartest.

They aren't necessarily the biggest.

They're the ones that adapt fastest.

Every agency owner likes to talk about innovation.

Far fewer are willing to challenge their own business model, positioning, services, processes, and assumptions when the market changes.

But that's the job.

The world changes.

Customer expectations change.

Technology changes.

Your business has to change with it.

Or you get left behind.

Right now we're focused on three things.

1. Listening to customers

We preach customer research every day.

User interviews.

Surveys.

Customer feedback.

Yet many agency owners never do it in their own business.

Tomorrow I have five calls with current and former clients.

No pitch.

No agenda.

No sales process.

Just one question:

"What do you need from an agency in 2026?"

Because the market will tell you exactly what to build next if you're willing to listen.

2. Reinventing our positioning

Over the last few months we've been completely rethinking how we communicate.

New messaging.

New positioning.

New website.

New offers.

New content strategy.

Because standing still is no longer an option.

What worked three years ago doesn't necessarily work today.

And what works today might not work in three years.

3. Embracing AI properly

Not replacing people with AI.

Making people better with AI.

Last week I told our team of 60+ people:

"AI won't replace great people. Great people using AI will replace people who don't."

That's the reality.

Clients expect faster delivery.

Faster answers.

Faster execution.

The question is no longer:

"Can you do this?"

It's:

"Why can't I do this myself?"

And that's where most agencies are getting caught out.

Because AI isn't the advantage.

AI is just the tool.

AI is an F1 car.

Most people are still learner drivers.

The value isn't in having access to AI.

The value is knowing what questions to ask, what answers to ignore, and what actions to take next.

We're already seeing brands attempt AI-generated audits, AI-generated strategies, and AI-generated CRO recommendations.

Some work.

Most don't.

Because AI is programmed to give you an answer.

It isn't programmed to give you the right answer.

That's where experience matters.

That's where judgement matters.

That's where strategy matters.

That's where agencies still have a huge opportunity.

The future isn't AI versus agencies.

The future is AI plus experienced operators.

That's exactly what we're building.

AI-powered execution.

Human-led strategy.

13 years of experience.

4,000+ brands.

Billions in revenue impact.

The agencies that learn to adapt will thrive.

The ones waiting for things to go back to normal won't.

Because this is normal now.

How are you changing or adapting?

[Oliver Kenyon | CRO and Post-Click Growth @oliverkenyon]

⚠️ Huge Shopify outage right now across all stores.

[Andy Haskins @andyhaskins]

@oliverkenyon A true legend

[Dylan Ander | CRO & SplitTesting @DylanAnder]

@oliverkenyon Yep, and you guys crush for clients 🫡

[Andy Haskins @andyhaskins]

How this guy looked putting together a copywriting framework that actually converts

[Oliver Kenyon | CRO and Post-Click Growth @oliverkenyon]

https://t.co/SZPCpwJnQ9

[Andy Haskins @andyhaskins]

13 years. What an incredible journey.

From a forum message to the top rated CRO-agency, still feels surreal when I see it written down like that.

Proud of everything we’ve built, and the people we’ve had the opportunity to build it with.

We’re just getting started.

[Oliver Kenyon | CRO and Post-Click Growth @oliverkenyon]

🎂 ConversionWise turns 13 today.

Mad to think this all started back in 2013.

No big plan.
No team.
Just figuring it out as we went.

To celebrate, here are 13 things we’ve built, learned, or achieved:

1. Built ConversionWise Academy with 10,000+ members worldwide
2. Designed and launched Lionel Messi’s clothing store
3. Worked with over 4,000 brands across ecom and SaaS
4. Generated over $1B in revenue for our clients
5. Became the top-rated CRO agency on Trustpilot
6. Designed Kim Kardashian’s first physical product pages
7. Employed 300–400+ people across the last 13 years
8. Designed more high-converting landing pages than anyone
9. Launched Surge, our Shopify theme built on real CRO data
10. Worked with Ricky Gervais on his vodka brand
11. Travelled globally speaking, exhibiting and hosting events
12. Built a 70+ person remote team and strong culture
13. Met my co-founder @andyhaskins on a forum and built all this

13 years in… and we’re just getting started.

Happy Birthday to the company that changed my life.

[Andy Haskins @andyhaskins]

@wcools that’s hawt

[Andy Haskins @andyhaskins]

@AlexAndBooks_ Do The Work

[Andy Haskins @andyhaskins]

@brian_lovin these are clean as, great work all

[Andy Haskins @andyhaskins]

@DeCollibusJon Go for no

[Andy Haskins @andyhaskins]

@CaffeinatedLiha Tuesdays with Morrie

[Andy Haskins @andyhaskins]

@0xgaut high agency 101 right here

[Andy Haskins @andyhaskins]

17 days...

[Oliver Kenyon | CRO and Post-Click Growth @oliverkenyon]

SURGE just passed 5,000 sign-ups, the new standard is coming.

[Andy Haskins @andyhaskins]

@rileybrown Used for the first time today. Immense output.

[Oliver Kenyon | CRO and Post-Click Growth @oliverkenyon]

Calling all London Ecom founders 🇬🇧

We’re hosting a brand-only happy hour in Farringdon.

Drinks, artisan pizza, and two short sessions on how to maximise your BFCM results through CRO & retention.

13 Nov | 6–8PM | Farringdon
Open bar. No pitching. 30+ brands attending.

RSVP: https://t.co/aT4D5HmPR9

[Dylan Ander | CRO & SplitTesting @DylanAnder]

📚MY BOOK “BILLION DOLLAR WEBSITES” IS OUT! 📚

10+ years of CRO experience in one book.

- $5 billion in online revenue.
- Starting & exiting 2 ecom brands.
- 12 years in marketing.

This will be the highest ROI of your whole year: 👇🧵

[Andy Haskins @andyhaskins]

From the gent @DylanAnder who always shares killer book recommendations with me, it’s time I share HIS new book with you.

Honoured to have peaked a preview to this and it doesn’t disappoint

[Dylan Ander | CRO & SplitTesting @DylanAnder]

I’ve optimized $5 billion in ecom revenue over 12+ years… and now spent 2,000 hours putting ALL my knowledge PUBLISHED IN A BOOK!!!

Yes, you read that right.

My first book, "Billion Dollar Websites" drops November 4th.

In my 12+ years, I’ve invented CRO frameworks, playbooks, copywriting formulas, and consumer psychology strategies that don't exist anywhere else.

This is more than a book. There’s QR codes throughout the entire book, so you’ll also get

-Short + actionable checklists that take <5 min for big-time wins
-Swipe files, checklists, templates before they go public
-Play-by-play wins from elite ecommerce sites

If you ask me any question about CRO, on November 4th my answer will be to read Billion Dollar Websites. There’s nothing I know that isn’t in this book.

I'm so confident this will improve your net profit that if it doesn't… I'll refund the book AND donate $1,000 to a charity of your choice.

That's how much I believe in what's inside. Lowkey dream that this is the next Cashvertising for you.

No one got rich by writing a book. This is a labor of love to the 150+ authors whose books I’ve read and changed MY life.

You can buy it November 4th - If you want early access, join my newsletter → https://t.co/PPfB3sjkLY

[Andy Haskins @andyhaskins]

@victorpaycro @DylanAnder @oliverkenyon You’re on to incredible things, Victor. Keep smashing it. Appreciate you

[Andy Haskins @andyhaskins]

@oliverkenyon @iamshackelford @Melanie_Balke 👋