In Neuromarketing Brands are the main and the brain activity. Even If the name isn't written we recognize a brand with its logo but with a sound it's always more difficult for me. I know what it is but I can't find the name..
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The conscious mind has a tiny part in our decision making (although this part varies among scientists), so we owe our decision making to our subconscious mind.
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Here it's an example of an experiential marketing (relative concept). M&M partnered with the Blippar augmented reality app and reserved billboards in Times Square which displayed their candy. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO@simokaroum3 @Bernat35631140
Branding is much more than just a name for our company. It transmitts information, which at the same time will trigger other information such associations. A good brand name can be a key asset.
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2)Time Magazine: https://t.co/8faT6JQ6zw
The main message of this cover is that the world is getting better step by step
The main emotion is hope.
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"Bonne Maman" is a brand of jam. The name of this brand reflects the traditional and home-made side of the jam, which can serve as proof to the consumer that it’s a traditional brand based on fresh products.
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Canada Goose is a Canadian brand of outerwear for the cold weather months, its name reflects the product sold, it bears the name of one of the coldest countries in the world.
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LEGO is a brand of construction toys.
The name of the brand strongly represents the product and puts an image in the head of the consumer, when thinking of the product the consumer thinks of the brand with the same name.
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DURACELL BUNNY COMMERCIAL https://t.co/pjcjjmnzF7
@lets_NEUROmkt#NMKTRCH#MKTINGNEURO duracell's advertising is especially based on the comparison with other brands: it is necessary to denigrate them in order to show that their batteries are much more powerful and long-lasting
https://t.co/XyH8Vh0BNp the advertising of pepsi uses the anchoring technique, on the video we see that pepsi tries to emphasize it by denigrating coca cola. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO