If I was a brand or retailer, AI discoverability / agentic commerce would be my top priority right now.
And, there's an extremely easy and free way to get a sense of how you "show up" to agents. 👇
First, create a dummy account on all the agent platforms (Muse, Instinct, Dots, etc.) Sign up with a fresh email that does not have context on your real identity, or even use a VPN to "go" to where your average user is!
Then, ask the agent to perform a search that you'd want your product / platform to show up in. As an example, I prompted: "find me a winter coat for SF." Watch the agent go through the evaluation process (you can literally view the browser), and at each stage ask it questions like:
- How did you identify the initial set of options for this search? What were your sources?
- Were there any failures / blocks you encountered that eliminated any options?
- What were the exact variables that your ultimate ranking or recommendation was driven by?
Follow the process all the way through to the point of purchase. You will very quickly start to get a sense of how an agent thinks, edge case issues it runs into, etc. As an example, during my winter coat search via Muse I learned the following:
- Patagonia bot blocked my agent - so Muse then went to / recommended other retailers that carried the jacket to make my purchase
- The agent first searched options from its training data, largely informed by Wirecutter-style roundups, Reddit, and enthusiast forums. Then, it looked at connected merchants via the Meta Catalog. Then, it did live browser searches. It dropped any websites with SEO spam or fake reviews
- REI was the ultimate winner as it didn't throw up any bot challenges or traffic blocks, and my agent prioritized verifiable inventory and same-day pickup (which I didn't ask it to!). It found a discount on REI vs. the original retailer so prioritized that as well
Congresswoman @RepHouchin asked me about our outdated #payroll system. My answer: "Imagine if Google said, give me all of your search queries and then in 2 weeks I'll give you the results. Nobody would use Google. That's the payroll system we're forcing everyone to live with."
South Works, Chicago was home to one of America’s major steel production plants back in the last century. At its peak, South Works was producing a million tons of steel a year, shaping the face of the US through bridges, trains, cars, and city skylines.
Now, more than a century later, South Works once again becomes home to another critical industry that will revolutionize industry - quantum computing.
The new Illinois Quantum and Microelectronics Park (IQMP), where PsiQuantum will be building its first US-based utility-scale quantum computer, will bring together US national labs, top universities, and DARPA’s Quantum Benchmarking Initiative in an unprecedented collaboration within the quantum computing space.
With a commitment to create at least 150 new local jobs and anchoring the IQMP, we’re excited to partner with the Chicago community to develop a technology that will have a lasting impact on Chicagoland and help begin to solve some of our most pressing challenges, from designing life-saving drugs faster to designing new energy solutions in the fight against climate change.
https://t.co/kftBG0NCD8
A MasterClass on Storytelling
4 year Storytelling Degree in just 5 minutes
You def need this. Kurt Vonnegut is a total legend.
Bookmark and comeback to this again and again.
There’s a Kenyan proverb, often used when someone is being loudly ignorant, that goes something like this… “Unlike the stomach, the brain does not alert you when empty”
around the year 1500, medieval painter hieronymus bosch drew a person with sheet music written on their butt being tortured in hell.
500 years later, someone decided to transcribe and play the song. now, you can hear it too!
This man was a teacher for 40 years. At year 2 or 3, on Picture Day, he realized he'd worn the same outfit as the previous year, so he got the idea to continue to do so for his whole teaching career (1973-2012)