Ayoub Arroub

21 - ecom… managing email marketing for brands | Book a call to claim your FREE Klaviyo audit 👇🏼

[Ayoub Arroub @ArbMails]

I grew a one product store's email revenue from $143K in January to $376K in March.

While lowering the discount on their welcome pop-up.

Most people see that and assume we ran a bigger offer. Nope.

In January, email was sitting at 18% of total revenue.

That's actually not bad, but most of that was just the welcome flow doing its thing... huge discount, new subscriber converts, rinse and repeat.

We cut that offer down. Revenue still went up 163%.

Here's what actually happened:

The welcome flow couldn't carry everything anymore. So the rest of the program had to show up. And it did.

Flows went from $94K to $235K. Campaigns went from $48K to $148K. Email went from 18% to nearly 22% of total revenue.

The margin situation got better too. You stop attracting people who only buy when there's a big discount.

We just kicked off their SMS this month too...

This is what it looks like when email marketing works:

→ Revenue spread across the system (camps and everything, not just the welcome)

→ Campaigns actually converting (sending regularly only to non-buyers and occasionally to buyers as well)

→ A new channel is being built instead of ignored

And email should grow as fast or faster than the store itself (tho that is hard to maintain when it's a one-product store)

[Ayoub Arroub @ArbMails]

Let's get it!

[Ayoub Arroub @ArbMails]

Shopify rn

[Ayoub Arroub @ArbMails]

@SendLyst Fire

[Ayoub Arroub @ArbMails]

@halalmails I don’t feel comfortable

[Ayoub Arroub @ArbMails]

Bit late but Eid Mubarak!

[Ayoub Arroub @ArbMails]

W

[Ayoub Arroub @ArbMails]

I had a client get his Facebook account banned a while back

90% of daily revenue went out the window...

We were already working together on email, so we kept going unpaid during that period.

Kept some profit going thru campaigns, which my client stated helped a LOT

He eventually got unbanned and scaled higher than before

And is now my highest paying client, constantly sending out referrals

Show up when it's inconvenient, and people WILL remember

[Ayoub Arroub @ArbMails]

@thegrindell @ecompixsil 🤝

[Ayoub Arroub @ArbMails]

@ivanchanfit Physics

[Ayoub Arroub @ArbMails]

AI helped crazy with this email

It's crazy what AI can do now

But if you know anything about emails, you know that heavy design scores low on the importance list.

What I really focus on when it comes to clients is strategy and what can perfectly co-exist with the client's plan for the brand

Implementing a campaign strategy that keeps the store profitable if the client is in the process of acquisition is barely breaking even

AI can DESIGN now (which is crazy), but if you can think about what makes the client's life easier

You're good

[Ayoub Arroub @ArbMails]

full email

[Ayoub Arroub @ArbMails]

AI helped crazy with this email

It's crazy what AI can do now

But if you know anything about emails, you know that heavy design scores low on the importance list.

What I really focus on when it comes to clients is strategy and what can perfectly co-exist with the client's plan for the brand

Implementing a campaign strategy that keeps the store profitable if the client is in the process of acquisition is barely breaking even

AI can DESIGN now (which is crazy), but if you can think about what makes the client's life easier

You're good

[Ayoub Arroub @ArbMails]

cool cool

[Ayoub Arroub @ArbMails]

@ivanchanfit Check DMs

[Ayoub Arroub @ArbMails]

@boldikohnken Same

[Ayoub Arroub @ArbMails]

Claude’d extra usage bills are cooking me man..

But it’s crazy how good ai is getting

[Ayoub Arroub @ArbMails]

@vllento @Shopify @harleyf Congrats bro

[Ayoub Arroub @ArbMails]

I designed an email concept for the Swatch x AP collab

been getting into watches lately so had to :)

(It's a pocket watch, but yeah... a watch nevertheless)

[Ayoub Arroub @ArbMails]

@BrendenSentIt royally

[Ayoub Arroub @ArbMails]

I designed an email concept for the Swatch x AP collab

been getting into watches lately so had to :)

(It's a pocket watch, but yeah... a watch nevertheless)

[Ayoub Arroub @ArbMails]

@SendLyst My guy