Archetype

The Fitbit for your desk - Smart hardware that tracks biometrics to improve workplace health and focus

[Archetype @archetypework]

Home Tech is now Archetype.

Same mission, new identity.

We’re building tools for healthier, more intentional work, designed to fit seamlessly into the spaces where people think, create, and spend their days.
https://t.co/LoDOb22jbf

[Archetype @archetypework]

https://t.co/qS1fzUakIk

[Archetype @archetypework]

We already knew office tech was cool, but good to have @Microsoft join the party!

[Archetype @archetypework]

https://t.co/rms1F2iIvK

[Archetype @archetypework]

@Android Pause Point is a good start…but a 10-second delay treats the symptom. The real signal is what the screen is doing to your body. That’s the layer we’re building.

[Archetype @archetypework]

@HipCityReg We are stardust - Carl Sagan

[Archetype @archetypework]

We lack good data (biomarkers) during work hours.
Archetype is fixing this, working with Stanford to understand human health & productivity during computer work.

[Bryan Johnson @bryan_johnson]

12 hrs of focused work yesterday. Surprised by the level of cognitive and mood lift.

Context switching 300x/day creates a noise floor of attention reside and chronic nervous system arousal. Microdosing cortisol.

Extended focus resensitizes, making the world interesting again

[Archetype @archetypework]

Electronics day

[Archetype @archetypework]

That is why it is so important to get accurate measurements about what is happening with your body during digital work.

[David Sinclair @davidasinclair]

Some doctors say wearables & epigenetic age tests aren’t useful because they aren’t clinically approved

But a new study of 178 people over a year says otherwise

When people saw their data & biological age, they changed behavior & saw measurable improvements in health

[Archetype @archetypework]

@readswithravi Bewilderment

[Archetype @archetypework]

Personal health is here to stay. Now it’s time to fill in the gaps.

[Will Ahmed @willahmed]

You have no experience.
You’ve never started a company.
You’ve never had a full time job.
Nike is going to kill you.
You’re a kid.
You don’t have technical skills.
You shouldn’t build hardware.
Apple is going to kill you.
You can’t build hardware.
You can’t measure heart rate non-invasively.
Athletes don’t care about recovery.
Under Armour is going to kill you.
It won’t be accurate.
You don’t listen.
You’re an ineffective leader.
You can’t recruit great talent.
You’re going to have to pay every athlete.
You can’t measure sleep non-invasively.
It’s too expensive to research.
Athletes are a small market.
The product costs too much to make.
The product costs too much to sell.
Your valuation is too high.
Consumers aren’t going to want it.
Hardware is too hard.
You should measure steps.
Fitbit is going to kill you.
You can’t build a marketing engine.
You can’t raise enough money.
You need a real CEO.
Google is going to kill you.
You can’t be a subscription.
You can’t build a brand.
You can’t do consumer in Boston.
Your valuation is too high.
You shouldn’t make accessories.
You shouldn’t make apparel.
Lululemon is going to kill you.
You can’t predict Covid.
Stay in your niche.
You are going to run out of money.
You can’t build a health platform.
Amazon is going to kill you.
You can’t measure blood pressure.
You can’t get medical approvals.
The market is too small.
You don’t understand AI.
The market is too competitive.
It won’t work internationally.
The supply chain is too complicated.
You can’t build an AI.
You can’t raise enough money.
It’s too competitive.
Healthcare isn’t going to want it.
…

Just keep going ✌️

[Archetype @archetypework]

@therealtblake Have a look at https://t.co/pP7VizgK8P still in stealth but might be worth checking out once launched

[Archetype @archetypework]

New PCB incoming :)

[Archetype @archetypework]

@eleelenawa Do you produce small scale in LA locally?

[Archetype @archetypework]

@Youkhna Maybe having an external device could be less distracting, but understanding focus is important!

[Archetype @archetypework]

Building more Sensor Bar hardware to achieve a better form factor. Soon ready for testing!

[Archetype @archetypework]

@davidasinclair Also spend your career in front of a monitor with bad posture and migraines…

[Archetype @archetypework]

Fine tuning the sense array for the best readings on our workplace health in any condition.

[Archetype @archetypework]

https://t.co/w2LY2jZSIJ

[Archetype @archetypework]

Home Technologies announces Home Display is a Top Design Winner at the European Product Design Award 2025, Consumer Electronics. Designed as furniture, built for healthier work.
Lead design: @Gabrielnewtonid