Aron Frost

Take a tweet, pass it on.

Big into SEO/UX/Analytics.

Currently lost in Hong Kong.

[Aron Frost @aronfrosty]

Here are a few scenes from a digital marketing workshop we ran for a leading beauty brand in #hongkong. It was great to share insights around the #SEO industry and how to run multilingual campaigns in #APAC and abroad.
https://t.co/D99xg0mAgi

[Google SearchLiaison @searchliaison]

Of course, any core update can produce drops or gains for some content. Because of the two-part nature of this release, it’s possible a very small slice of content might see changes in June that reverse in July....

[Google SearchLiaison @searchliaison]

Later today, we are releasing a broad core update, as we do several times per year. It is called the June 2021 Core Update. Our guidance about such updates is here:
https://t.co/e5ZQUA3RC6

This will be followed by the July 2021 Core update. Here’s more information about that…

[Aron Frost @aronfrosty]

@JohnMu @Olaf_Kopp @igalst @jsilton @methode @searchliaison @FrancesLW Hi @JohnMu I've sent you a private message regarding this

[Aron Frost @aronfrosty]

@Olaf_Kopp @igalst @jsilton @JohnMu @methode @searchliaison @FrancesLW Same issue appearing for one of our clients. The custom-built site, no noticeable changes made in the last 90 days.

[Aron Frost @aronfrosty]

@jsilton @JohnMu @Olaf_Kopp @searchliaison Hi, @jsilton same issue here - mobile ranking appears fine in SERPs, but on desktop, the URL has completely disappeared. Further, when in GSC and testing live URL it uses Googlebot Desktop and returns a Soft 404!

[Jordan Silton @jsilton]

Google's Soft 404 detecting issue continues. @JohnMu and @Olaf_Kopp were able to discuss in the SEO office hours on Friday (https://t.co/KUhyQt9hYy). @searchliaison this is increasingly impacting our site, and it would be helpful if you can comment on a timeline for resolution

[Aron Frost @aronfrosty]

@jsilton @jsilton we experiencing the same thing for a large travel client with queries containing an origin/destination... Started in the last couple days.

[Mic King @VeryWellVersed]

Looks like @squarespace forgot to pay their @squarespace bill.

[Rafal Tomal @RafalTomal]

Why do we need to confirm email unsubscription? Do they really think I clicked that 8px light gray “unsubscribe” link in the footer by mistake?

[JH Scherck @JHTScherck]

Marketing leaders have no problem pouring 20K into a keyword in AdWords every month if they know it coverts, but content people at the same company would almost never, ever get budget like that to go after the same keyword in search on a monthly basis.

[Max Prin @maxxeight]

Yesterday I noticed that my Fetch & Render tool wasn't ranking at all. No issues reported in GSC but simply gone from results. Then I noticed this copyright complaint notice 🤨 Is this some kind of new negative SEO hack? What am I missing here? @JohnMu @rustybrick

[Ian Howells @ianhowells]

Same site. Same theme. Same hosting. God help SMB owners trying to figure the CWV shit out on their own.

[lorenbaker @lorenbaker]

@JHTScherck Maybe not, but Core Web Vitals has been a conduit to getting clients to finally address speed / performance issues; which has led to dramatic increases in conversions & revenue ... so it’s been a blessing in that regard.

[Kevin_Indig @Kevin_Indig]

User intent everywhere. Now, Google Ads changes broad and phrase match to a user intent-based targeting model.

Less ownership for advertisers unless they choose exact match (also fuzzy), but better targeting if Google gets it right.

https://t.co/x4Ww3f9NG8

[Ryte @Ryte_EN]

All three Core Web Vitals benchmarks must be met to qualify for the ranking signal boost rolling out this May. https://t.co/j4E1rdQFEM

[Mark Williams-Cook @thetafferboy]

It's sad to have access to a client's GSC to see their SEO agency just upload a new disavow file every month or so, despite it never having any kind of penalty, dodgy SEO or coming under attack. Just because some tool said there were "toxic" links no doubt 😒

[Cyrus SEO @CyrusShepard]

Impressed: For a 100% free product, Microsoft Clarity is damn useful for SEO. Already getting a ton of insight with -

• Dead clicks / Rage Clicks (reduce user frustration) 😡
• Scroll depth (not as deep as I thought) ⬇️
• Heat maps 🔥

via @msftClarity https://t.co/E7oR1giyu5

[Google SearchLiaison @searchliaison]

Google Search is now rolling out a special icon that provides more information about the source of a result, if your connection to it will be secure, and more. This is a beta feature for now, offered in English in the US. https://t.co/9Vovj6vYcG