Artem Matsa

Outbound for IT services companies

[Artem Matsa @artemmatsa]

@TechSalesGuy I'd say most people quit before they actually quit. It's the transition period while you figure out the next move.

[Artem Matsa @artemmatsa]

What’s your experience with cold calling in the US? I’m particularly interested in b2b IT services niche.

[Artem Matsa @artemmatsa]

@LoganTGott Playbook

[Artem Matsa @artemmatsa]

Cold email in 2026 isn't about volume anymore.

It's about timing.

The reps winning aren't sending 10k emails/month to anyone who fits an ICP doc.

They're sending 500 emails/month to people who:
> Just raised funding
> Just hired a new leader
> Just posted about a problem on LinkedIn

Signal-based outbound beats spray-and-pray every time.

Find the moment. Then reach out.

[Artem Matsa @artemmatsa]

@DearS_o_n Hard truth. Your parents were probably younger and more lost than you are now when they were raising you.

[Artem Matsa @artemmatsa]

@Waller7J The math is simple. You either own your time or someone else does. Most people choose the illusion of stability over actual control.

[Artem Matsa @artemmatsa]

@Markmanson True. The people who get mad when you set boundaries are usually the ones who were taking advantage of you not having them.

[Artem Matsa @artemmatsa]

@VadimStrizheus Customers. Funding without traction is just runway to figure out what you should've figured out before raising, I think.

[Artem Matsa @artemmatsa]

@CoachDanGo Most people only focus on one side. They optimize their body but neglect their mind, or read a ton but don't move. You need both.

[Artem Matsa @artemmatsa]

@Codie_Sanchez True. It's just a different kind of work. Tenants, repairs, property management, none of that runs itself.

[Artem Matsa @artemmatsa]

@imakeBADads Honestly, anything in logistics and supply chain feels underserved. Everyone's chasing SaaS and eCom, but B2B industrial niches are still running on referrals and word of mouth. Easy to stand out.

[Artem Matsa @artemmatsa]

@thejustinwelsh I think "tomorrow" is just a softer way of saying "never." If it matters, you do it today. If it doesn't, stop pretending it does.

[Artem Matsa @artemmatsa]

@WrongsToWrite Well, nobody has it all figured out. They just started before they felt ready and learned by doing.

[Artem Matsa @artemmatsa]

@calumnolan_ I think referrals and clear examples is the best combo. They're pre-sold, you just need to show them you know what you're doing.

[Artem Matsa @artemmatsa]

@troyaitken_ This works if your ICP is tight and your messaging actually addresses real pain points. Volume without relevance still gets ignored.

[Artem Matsa @artemmatsa]

@LoganTGott I think most people avoid the extremes because they're scared of what they'll find out. But that's exactly where growth happens.

[Artem Matsa @artemmatsa]

@TechSalesGuy This is how you recover from anything awkward on a sales call, right? Lean into it, make it human, move forward. Most reps would've just pretended it didn't happen.

[Artem Matsa @artemmatsa]

@KFragoulias This applies to B2B outbound too, honestly. Most companies lead with features instead of the actual outcome the prospect cares about. Emotional hooks work in cold email just like they do in ads.

[Artem Matsa @artemmatsa]

Omnichannel outbound isn't about spamming people everywhere.

It's about showing up where your ICP already is and being consistent.

Email gets ignored? They see you on LinkedIn.
LinkedIn DM gets missed? Your email reminds them. Both get buried? Your ad keeps you top of mind.

The goal isn't to annoy them across 5 platforms. It's to make sure when they're finally ready to buy, you're the one they remember.

Most reps quit after one channel fails. The ones closing deals just stay visible.

[Artem Matsa @artemmatsa]

@RaminNasibov True, lol.