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| Wired. Different | Ideas on Marketing, Growth, Technology and Strategy | Newsletter:

[Semrush @semrush]

Content hubs go beyond SEO structure.

They structure content so search engines and AI systems understand your expertise as a connected topic map – not isolated pages competing on their own.

Done right, they strengthen crawlability, deepen context, and sharpen topical authority across your entire domain.

https://t.co/bnXpSnb9Kq.

[Sahil Bloom @SahilBloom]

Your entire life will change when you realize preparation always beats planning. Planning is based on the expectation of order. Preparation is based on the expectation of chaos. Plan for order and you'll be destroyed by chaos. Prepare for chaos and you'll thrive in any condition.

[Naval @naval]

If your success or failure is judged by other people, rather than by nature or free markets, you’re playing a game, albeit a reified and social one.

[Google Analytics @googleanalytics]

Devs & Data Teams: Programmatic cross-channel conversion data is now integrated in GA Data API

Pull unified, de-duplicated paid & organic conversion metrics straight into your pipelines via the runReport method. No more data silos 🛠️

Get started 🔗 https://t.co/XodX9UnaFk

[Paul Graham @paulg]

You are far more dangerous to your startup than competitors are. A hundred times more startups die from poor execution by their founders than are killed by competitors.

[Frank Mwiti @frank_mwiti]

Get ready for the 2026 NSE Investment Challenge!

Join Soko Play to trade stocks and derivatives with virtual money linked to live market prices, learn from experts, and compete for a share of the KES 200,000 prize pool.

👉 Start today: https://t.co/5AXhMp8wti

[Screaming Frog @screamingfrog]

Just released @screamingfrog SEO Spider v.24:

https://t.co/wSFQFFrUf6

Includes -

🤖Screaming Frog MCP

🧑‍🤝‍🧑Auto Compare Crawls

📊View Crawl Changes in Email Notifications

📧Send Crawl Export Attachments by Email

🚫Find Uncrawlable Links

& lots more! Enjoy.

[Neil Patel @neilpatel]

Your marketing budget needs to be fluid and shouldn't be determined by one data point.

Multi-location businesses typically pick one or two methods to determine their marketing split.

The more data you feed in, the better you can optimize.

[Jake Ward @jakezward]

SEO in 2026:

(if we're REALLY being honest)

1. SEO: Good SEO means good AI visibility in almost all cases. AI has EXPANDED SEO (not killed it). Search is up 26% as a whole since ChatGPT launched.

2. AEO: 90% of "AEO" is just SEO done well. Make sure you don't burn budget on tactics that don't actually do anything. Schema isn't parsed, llms.txt has 0 measurable impact, similarly with .md files.

3. GEO: Every major LLM either retrieves from Google or was trained on data weighted by the same authority signals Google uses. Either way, SEO is the lever.

4. AIO: Optimizing for AI comes down to 2 things: getting mentioned on authoritative sources (so models learn you exist) and ranking well in search (so they cite you live). That's PR and SEO, both are 25+ years old.

You don't need a new strategy every time there's a new acronym. You just need better SEO.

[SEO Wins @seo_wins]

97 DR dofollow backlink:

1. Create a public repository on GitHub.
2. Add an index.html file with your link.
3. Enable GitHub Pages in the settings.
4. Get a high-quality indexable link.

Your website DR will increase, too.

A win-win arrangement...

[Jack @gocodejack]

Got laid off the other day, I've decided to go freelancing way. Here's my kibanda, refer me to your good friends and family.

https://t.co/LfnmCPHYDN

[Tom Dörr @tom_doerr]

Open-source alternative to Semrush and Ahrefs for SEO teams

https://t.co/AGFmUz8KQn

[Marc Randolph @marcrandolph]

Perfect information doesn’t exist.

You’re always making a bet with incomplete data.

The question is whether you make that bet early, when the stakes are small, or late, when you’ve burned months and money protecting an idea that’s never been tested.

[Robert Greene @RobertGreene]

Do not be afraid to bring out the more sensitive or ambitious sides to your character. These repressed parts of you are yearning to be let out. In the theater of life, expand the roles that you play. Don’t worry about people’s reactions to any changes in you they sense. You are not so easy to categorize, which will fascinate them and give you the power to play with their perceptions of you, altering them at will.

[MOSET @KeKirwa]

Nairobi is run by niggas born in the villages.

[Elon Musk @elonmusk]

Incentives explain outcomes

[Paul Graham @paulg]

You don't know how big a fish you are till you try a big pond.

[Neil Patel @neilpatel]

What makes your authority grow on LLMs?

Everyone talks about brand mentions and even reviews.

But one common thing we see that very few people talk about is the number of years in business.

The longer you are around, assuming you've built a good product or service, naturally, you just tend to do better.

[Incentivising @incentivising]

The most underused game theory move in professional environments is intentional underperformance in low-stakes situations. Because when you solve every problem immediately, you become the person who is expected to solve every problem immediately. Remember, the road to hell is paved with good intentions, and your ceiling eventually becomes your floor. When something is expected, the recognition disappears. But strategic underperformance in situations that do not matter enables you to preserve the impact of your performance in situations that genuinely matter. Professional environments are all about managing perceptions, and few learn that far too late.

[Paul Graham @paulg]

The biggest opportunity for would-be startup founders is AI. But the most underpriced opportunity is probably non-AI ideas. So if you have a good non-AI idea, go for it, because everyone else is going to overlook it.