Ashley Sefferman

Mostly chasing small humans. Director of Marketing at @Apptentive. Previously @Moz @TechStars Seattle '10. Powered by #barre and @iseff.

[Ashley Sefferman @ashseff]

Are customers happier in the summer? Grumpier in the winter? When’s the best time to solicit feedback? We crunched the numbers so you can make better decisions.

https://t.co/CnIS1cxN1Z

[Ashley Sefferman @ashseff]

6 fears PMs face—when one becomes reality, so do the others.

1. Fear of building the wrong thing
2. Fear of losing customer trust
3. Fear of bad app ratings/reviews
4. Fear of losing customers
5. Fear of losing budget
6. Fear of being slowed down

More: https://t.co/NvZGMHh5rF

[Ashley Sefferman @ashseff]

@randfish @vasamartinez Such a great conversation! Your perspective on fandom is SO refreshing. Thanks for spending some time with us. ❤️

[Robi Ganguly @rganguly]

My friend @randfish and I recently discussed #CustomerLove and what that means to him.

We talked about everything from values-driven leadership to incentives to voting with your $$ to the ingredients in Campari.

Here are ten things I learned from our conversation:
A 🧵

[Ashley Sefferman @ashseff]

Happy Pride! 🏳️‍🌈 In our family, pride is welcoming our LGBTQ+ fam into our home

It’s amplifying, not co-opting, underrepresented voices

It’s teaching our kids that they can be their authentic selves and thrive, not just survive

Thanks @apptentive for donating to @TrevorProject!

[Ashley Sefferman @ashseff]

Mad as hell in Michigan today? Fight back!
Get #ReproductiveFreedom for all on the ballot in November. Have them mail you a petition to sign and return, or attend an event to sign in person. https://t.co/0aq41khx4b

[Ashley Sefferman @ashseff]

Join @ChristyMCulp and I on Wednesday as we talk about trends that will define the year in mobile, featuring data from @Apptentive's 2022 mobile consumer benchmark report.

There's also trivia and prizes—you know I couldn't pass that up. See you there! https://t.co/OSd4ogjhLY

[Alchemer Mobile @Apptentive]

We’re celebrating our 11th anniversary with an equally significant milestone for the company: the release of our new iOS SDK 6.0! 🎉 https://t.co/WJI7N8VJ5H

[Ashley Sefferman @ashseff]

@frankus SO excited about this! Plus sneak peeks are the best type of marketing. 😉

[Ashley Sefferman @ashseff]

Our 7th consecutive year analyzing over a billion consumer voices so you can understand how your app compares to others in your industry + the mobile marketplace.

This is my favorite piece of content every year. I hope you find it valuable, too. ❤️

https://t.co/maE0XJoeiE

[Ashley Sefferman @ashseff]

We “won” the Purim carnival raffle and brought home a new family member. Meet Mikey, our crested gecko. Reptile Twitter, give me all your tips on keeping this guy happy and healthy, because I’d never heard of a crested gecko until I was putting one in my car.

[Alchemer Mobile @Apptentive]

One week until our favorite day of the year, Valentine's Day! #CustomerLove

[Ashley Sefferman @ashseff]

@dohertyjf I thought I did my family a favor by cleaning up before bed, including the 20 dolls and dinosaurs set around the kitchen table. The morning shrieks tell me I was wrong.

[Ashley Sefferman @ashseff]

Couldn’t be prouder of @iseff and @prhaig ❤️ Watching them attack this complex, critical problem has been so inspiring. If you haven’t tried @goodbill yet, do it!

[GeekWire @geekwire]

‘The darkest, most bottomless pit in healthcare’: Goodbill raises $3.4M to tackle medical billing https://t.co/Zn8EuqjOeZ

[Ashley Sefferman @ashseff]

Marketers, I'm hiring for two new roles on my team:

◦ Marketing Automation/Ops Manager
◦ Content Specialist

The current team is full of insanely talented, senior marketers who are the best of the best. Know anyone who may be interested?

https://t.co/zCTHUu0ggq

[Ashley Sefferman @ashseff]

@iseff WELCOME BACK 😘

[Ashley Sefferman @ashseff]

@AkvileDeFazio @Apptentive Thank you! I sure am excited!

[Ashley Sefferman @ashseff]

New year, new job! Full of gratitude as I take on the role of @Apptentive's Director of Marketing. Going on seven years with this team, and I couldn't ask for a better place to build purposeful products with the most intelligent, curious, kind people. LFG, 2022!

[Ashley Sefferman @ashseff]

@kristy @Apptentive Thank YOU for being a mentor all this time! <3

[Ashley Sefferman @ashseff]

@ahaverbuch Thanks, Aaron!

[Ashley Sefferman @ashseff]

@igalst @Apptentive Thank you! Hope we get a chance for another collab soon. :)