Anand Swarup

Digital Marketing (PPC, SEO, SMO) Specialist | Search Engine Enthusiast...

[Aleyda Solis 🕊️ @aleyda]

A new 🔥 release from @screamingfrog with v24.0, including their official MCP! This is one of those AI + SEO updates that I find genuinely useful, because it can help reduce a lot of the repetitive manual work involved in pulling, exporting, segmenting, and combining crawl data with other sources.

Used alongside other SEO tools MCPs already available, like @Similarweb , @semrush , @seogets , Glippy, @ahrefs , etc. it opens the door to more practical workflows where you can easily integrate crawl, visibility, keyword, traffic, backlink, and competitive data faster.

For example:
✅ Segment crawl data at scale
✅ Compare technical issues with performance signals
✅ Combine different data sources without endless exports/imports
✅ Identify patterns that would otherwise take much longer to spot
✅ Spend more time validating, prioritizing, and deciding what to do next

That’s the part I’m interested in: not replacing the analysis, but making it less painful to get to the useful part of the analysis.

My only wish is that I didn’t have to burn so many credits across some of these tools to get the information I actually need 😅

And of course, the usual caveat: validate everything. The data still needs to be accurate, and the output needs to be checked. Especially when combining multiple sources or asking AI to interpret the results. I have trust issues, sorry.

But overall, this is a very useful direction for SEO workflows: better access to the data we already use, less manual handling, and more time spent on actual SEO thinking.

If you haven't yet tested it, do it now 🙌

[South Matinee @southmatinee2]

Bro is a good boy 🙈...

[Anand Swarup @aswarup04]

@93Yorker STARC
ROHIT
KOHLI
Pujara

[Anand Swarup @aswarup04]

@LegalAdvisour 13 times, 7 times up and 6 times down
1st 5=4
2nd 5=4
.
.
6th 5=4
7th 2=1

[Barry Schwartz @rustybrick]

Similarweb: Since the launch of Google AI Overviews a year ago, no-clicks (zero click search) has grown from 56% to 69% https://t.co/kWPXeJCXm9

[Aleyda Solis 🕊️ @aleyda]

The AI Search Content Optimization Checklist [With Google Sheets to copy/paste] 👇

I’ve created an AI Search Content Optimization Checklist, going through the most important aspects to take into account to optimize your content for AI search answers along with their importance and how to take action, going through:

1. Optimize for Chunk-Level Retrieval
2. Optimize for Answer Synthesis
3. Optimize for Citation-Worthiness
4. Optimize for Topical Breadth and Depth
5. Optimize for Multi-Modal Support
6. Optimize for Content Authoritativeness Signals
7. Optimize for Personalization Resilient Content
8. Optimize for content crawlability and indexability

Check it out and access the Google Sheets here:

https://t.co/e87HMPhDce

[Anand Swarup @aswarup04]

#AIO #AISEO #SEO

[Barry Schwartz @rustybrick]

Google must index your page to be shown as a link in Google AI Mode https://t.co/t7zFcBqG11 via @johnmu

[Anand Swarup @aswarup04]

The future of SEO as the future Google Search rolls out

#seo #seo_future #AIO #GoogleSearch https://t.co/HhrelHDvFS

[Anand Swarup @aswarup04]

#AIO #googlesearch

[Barry Schwartz @rustybrick]

Google won't be giving us performance report data in Search Console for AI Mode (or AI Overviews) even though AI Mode is the future of Google Search https://t.co/AT92y6zxBr

[Anand Swarup @aswarup04]

@AshwiniVaishnaw You are the worst Rail Minister India has ever had.. No responsibility and ZERO accountability. Shame on you!

[Barry Schwartz @rustybrick]

Google added two new options to the spam reporting tool:
(1) Site reputation abuse
(2) Expired domain abuse
Details at https://t.co/UoesPWo9mC

[Anand Swarup @aswarup04]

📷 Google is for the first time testing the Search Generative Experience (SGE) on a small set of queries in the US for searchers that have not opted in. https://t.co/fiB28xtOUW

[Anand Swarup @aswarup04]

#SEO #SearchEngineOptimization

[Barry Schwartz @rustybrick]

Google releases August 2023 broad core update https://t.co/nFwJhDGI23

[Anand Swarup @aswarup04]

#sge #SEO

[Barry Schwartz @rustybrick]

Google Search Generative Experience added definition overlay context links to words in answers that jump into conversation mode https://t.co/cfet1AgJrv

[Anand Swarup @aswarup04]

#SEO sad news.

[Barry Schwartz @rustybrick]

Google Optimize to shut down September 30, 2023 - SEOs and PPCers are not happy https://t.co/DgFusrgcVz

[Anand Swarup @aswarup04]

@bhogleharsha We lost the match because of the bad captaincy of @ImRo45

[Anand Swarup @aswarup04]

@schachin @MarkPreston1969 Agree

[Anand Swarup @aswarup04]

Google is now officially offering #SEO certification

[Barry Schwartz @rustybrick]

Google is now officially offering SEO certification taught by Google employees - this is something Google said they won't be offering but now they are - not sure this is a great idea... https://t.co/62PCAlH3ag

[Anand Swarup @aswarup04]

#SEO #searchengineoptimization

[Barry Schwartz @rustybrick]

Google's @JohnMu says only keep redirected URLs in your sitemap temporarily (like 1-3 months) - not longer https://t.co/KZA5DEugyQ

[Anand Swarup @aswarup04]

#SearchConsole #SEO #AdvanceSEO #searchengineoptimization

[Google Search Central @googlesearchc]

To help you identify structured data issues more effectively, Search Console is adding more context to its error reporting. In this post we explain how this change may affect you. https://t.co/JpYWiiwkeN