@theroborourke If the total addressable market is big enough - why not go for it? We break everything down on a 3 month cadence for cold email.
Touch your TAM every 3 months with a simple 2 step email - its no different then running ads.
@karakabakov_@zcserei Honestly, it doesn't matter if you've never bought something through cold email because there's 100's of thousands of people who do. Sometimes you're not always your best customer.