Brandon Detweiler

Entrepreneur, dad, ✝️, great circle of friends, 🏌️‍♂️, and adventurer. Founder & CEO @IonLayer & @GoSchoolahoop

[Brandon Detweiler @b_detweiler]

@DPWorldTour This was v1 @ScottieScheffle. v2 was a serious upgrade.

[Brandon Detweiler @b_detweiler]

@BojanRadojici10 Plz share.

[Brandon Detweiler @b_detweiler]

@Camp4 +1

[Brandon Detweiler @b_detweiler]

@JimEssian @mattpat1 +1 on all of this.

[Brandon Detweiler @b_detweiler]

@bzises Agreed. @brettkopf and his team at Omella are the best and most consistent in my experience. Clean, simple, and concise updates every single month.

[Brandon Detweiler @b_detweiler]

@ankurnagpal Comment

[Brandon Detweiler @b_detweiler]

Amen

[Yasmine Khosrowshahi @yasminekho]

Ben Horowitz literally explains how he differentiates between mediocre CEOs & great CEOs.

[Brandon Detweiler @b_detweiler]

@jemcenaney @Kerry_edu @StatePolicy @ClarkRimsza +1

@ClarkRimsza is a mover, shaker, and legacy maker.

[Brandon Detweiler @b_detweiler]

@RYANs_Golfing @NUCLRGOLF Weak sauce. Looks nice on film w/ the flow of his swing but left wrist has too much cup at the top to have much power or consistency.

[Brandon Detweiler @b_detweiler]

@swells_ @JoshJDurham https://t.co/UFfLA4yIKP

[Josh Durham🔋 Influencer Marketing @JoshJDurham]

My tech stack from taking DTC Influencer programs from

0 -> 100 creators signed in 3 months *not sponsored*

This is everything you need:

- Sourcing Tool (we use StoryClash )
- Centralized application process ( Aspire IQ)
- Creative Capture (Archive AI)
- Google Sheets (calculating CPM's)

Big thing you need here is the right TEAM to

- Sourcing (200 creators / week)
- Reporting on content
- Responding to emails (VA)
- Someone to negotiate contracts
- Building a strategy

This can be done by a social media manager OR you can outsource it

*hint*

DM me if you need any help!

[Brandon Detweiler @b_detweiler]

@sthenc #preach

I love the Fourth Turning and recommend it almost on a weekly basis

[Brandon Detweiler @b_detweiler]

@jayvas If you like sushi, the little bit of an uber is more than worth it: https://t.co/cdHOLHv8OO

one of my absolute favorites

[Brandon Detweiler @b_detweiler]

@unusual_whales #marketingspend is the tax you pay for being #unremarkable

[Brandon Detweiler @b_detweiler]

@climatecashrust @zebulgar haha, "small humans" means "children" to me... sadly, the world we live in doesn't like to give the same rights to "children" as all "big humans" enjoy. eg. close to 1mm "small humans" each year, aka "fetuses" or what I would call "CHILDREN" are aborted each & every year.

[Brandon Detweiler @b_detweiler]

@ProGolfStuff Hilarious to even say, but signing AK could be the one thing that puts the LIV golf tour on the (actual) map

[Brandon Detweiler @b_detweiler]

@GideonOPowell @WillRinehart High compliment coming from a connoisseur of Swiss watches…

[Brandon Detweiler @b_detweiler]

@dranthonygustin 🤣 true story

[Brandon Detweiler @b_detweiler]

@zebulgar This aged well, like fine wine.

[Brandon Detweiler @b_detweiler]

@XavierHelgesen @JoeCassandra Agreed. The other thing people don’t talk about is #2 has become a status game people like to play… I’ve been caught and am guilty of playing status games, even when you win, you still lose. Learned that one the hard way and hope I never have to be reminded of that lesson again