Babbl Labs

Introducing Scout, the creator marketing agent built for YouTube

[Babbl Labs @BabblLabs]

compiled everything we know about Sponsoring YouTubers into one guide

from "we should probably try youtube" to 10-20 creators messaged

built 50+ interviews with people who run creator campaigns for a living, plus 2m+ sponsorships we've indexed across 5 years of youtube transcripts

inside:

1) the four ways to start a search

2) how to read a sponsorship history before you pull an email. one-and-done is a warning. five deals over two years converts

3) what creators actually quote, and why most first deals land $500-$5,000

4) the competitor-roster search. run this one if you run nothing else

not behind an email form. not for sale

dm me "SCOUT" and I'll send you the full guide

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

Day 18 🤠

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

A creator marketing company backed by Jake and Logan Paul just launched the same product we built this spring.

Kinda surreal:

Archive just launched "Archie"
An agent that lives in Slack and helps you find creators.

From what I can tell you @ it with a brief, it sends a shortlist, you approve / reject

@samcarf and I shipped Scout in July.

An agent that you can chat with or give your website and it will search / vet / send a shortlist of YouTubers with fit scores, sponsor history, etc

Similar product, same pitch.

Ours was built by a few guys with a few thousand buckets.

It's now run more than 25K+ creator searches for brands, and facilitated more than 2K+ creator intros

Vs a company with 1K+ brands and big money from Tiger Global, Stripe, and angels from OpenAI, Ramp, DoorDash, Perplexity, etc

TBH we are not mad about it

Archive is one of the best run companies in the space. They comes up in customer interviews often. I've studied what Paul and the team puts out.

To see them land on the same answer we did feels like we are early to something happening here.

Archie covers short form (TikTok, IG, YouTube)

Scout covers long-form YouTube.

Our bet is that long-form, high consideration content is worth focusing on today.

Crazy how fast the creator tooling space is moving.

6 months ago 'creator agents' didnt exist

Now incumbents are shipping them

[Babbl Labs @BabblLabs]

we just dropped Claude for creator sponsorships

>ask for creators
>check who brands are already sponsoring
>find the right contacts
>start the outreach

Scout handles the research. you make the call.

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

Claude can now run your entire creator program 🐦

Today we're launching an MCP connector for Scout.
It's most comprehensive creator connector ever built for YouTube, trained on real data from millions of creator partnerships.

Why does it matter?

Combine Scout's creator tools + your business context with Claude and it's literally better than hiring an influencer marketing manager. Now any brand can run creator marketing in-house.

From inside Claude you can now:

→ finds and score your brand's best possible creators

→ pull in creator business contacts and manage outreach

→ see which creators your competitors already sponsor

→ enrich your roster from a CSV or Google Sheet

→ vet creator trust scores, find lookalikes

→ track performance, manage analytics and more

By connecting with Claude, Scout can now operate your YouTube creator program on autopilot, with added context from any other data sources like GA4, Meta Ads, Posthog, and more.

Just connect, ask, and Claude + Scout handles the rest.

Try it today at babbl-labs(.)com ↓↓

#influencermarketing #creatoreconomy
(BTW, Also works in Cursor, ChatGPT, or whichever LLM environment you use)

[Babbl Labs @BabblLabs]

https://t.co/k6i0glj6v2

[Babbl Labs @BabblLabs]

a 90 minute video is not eight bullet points. that's how the useful part gets flattened

"did that creator mention [x brand]" is monitoring

"every time they named [x brand], who said it, paid or organic, and whether they came back" is diligence

Scout reads 1m+ videos a month so the second question has an answer

which channel would you run it on?

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

Most brands fail at creator marketing because their process is bad.

Not the product
Not the budget
Not the niche

They just dont know how to run a good creator program

This was me

I sourced creators for our first half dozen clients through a spreadsheet called "FINAL_v3.xlsx"

It worked to start,
but after hand-tracking more than a few dozen creators the followups start slipping, good ones go cold, etc etc

We built Scout to solve this

Upload your existing list, or ask it to find you new creators and it handles enrichment, tracking, discovery all for you, in one spot.

[Babbl Labs @BabblLabs]

https://t.co/k6i0glj6v2

[Babbl Labs @BabblLabs]

your website is all I need to start running your campaign on autopilot 🐦

#YouTubesponsorship #creatoreconomy #influencermarketing

[Babbl Labs @BabblLabs]

set your notifications to: ON 👀🔜

[Babbl Labs @BabblLabs]

@ashnichrist Agree :)

[Finley @EvanFinley20]

https://t.co/ei7YW9lgWZ is ChatGPT for scaling your creator program in 2026

>chat in plain-english
>find best-fit creators
>see who your competitors work with
>reach out to the ones you like
>run your campaign on autopilot

iz dat eazy

[Babbl Labs @BabblLabs]

UGC is the virality lottery

YouTube sponsorships give you access to an audience that already trusts someone

same budget line. completely different game

we've started thinking about them as two different bets:

UGC:

> easy to get off the ground. a dozen assets in a week
> the hard part is scaling. more creators means more testing, hiring, and ops
> low cost per asset. most relationships last one batch
> the asset gets close to a commodity. results come down to the brief and media buying
> if your brief is decent, it's probably better to 10x the ad account than the creator brief

YouTube sponsorships:

> the first win takes longer. shortlist, outreach, production. more time can pass before a read goes live
> fewer deals means less to manage. one integration is not twenty
> volume is not the lever. most of the outcome is decided in the shortlist, before anyone replies
> one integration can keep working after launch. the video is still being watched next year
> the second deal with the same creator is easier to price, negotiate, and produce

the expensive mistake is using the first playbook for the second game

UGC rewards volume & sponsorships punish a bad shortlist

you don't test your way out of a bad creator match. a placement takes weeks to go live, and the audience only hears it once

YouTube sponsorships are the next step for a brand with a proven product that wants to scale and convert through influencer marketing

that's what we built Scout for

we've pulled 2m+ sponsorship reads from five years of YouTube transcripts, so you can see what a channel's deals have actually looked like before you send the first email

does the creator run one deal and disappear?

which competitors already pay them?

which videos ran those deals?

watch the read before you pitch

if you're deciding between UGC and YouTube, use Scout to get a head start on YouTube

DM "SCOUT" for the complete guide to YouTube sponsorships

[Babbl Labs @BabblLabs]

https://t.co/k6i0glj6v2

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

Day 15 building Scout to 1,000 users 🫨🫶❤️

[Babbl Labs @BabblLabs]

we don't just want scaling brands to run creator campaigns. we want the first one to feel easy

no agency retainer, no spreadsheet of 300 channels, no three month ramp. good data, real people behind it, and you're live in days

comment a Scout emoji (🐦) and we'll send you a premade list of creators for your brand

[Babbl Labs @BabblLabs]

"sell it before building it" was the idea for Scout

sure theres industries this is harder for, but eliminating the mundane parts of influencer marketing gives founder led companies an advantage:

scale your creator program & in-turn product without sacrificing what it takes to run a business

we facilitated over 10k creator intros before building Scout to ensure it was better than a influencer marketing hire

thats now a reality

[Y Combinator @ycombinator]

AI-Native Service Companies
@gustaf

The total spend on services is many times larger than the spend on software, and a lot of those services are already outsourced, which makes them easier to replace with an AI-native product.

We're excited about companies that don't sell a tool to help you do the work: they just do the work.

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

Introducing: Live Creator Searches, with Scout 🐦

Most creator discovery tools stop working the moment you close your laptop. We think that's lame.

We're building Scout- the AI agent that helps growing brands launch their creator programs on YouTube 🔥

When we started designing Scout, we wanted the experience of launching a creator program with Scout to feel like hiring an influencer manager

Tell it who your customer is, it learns, and then finds, researches, and connects you with the best-possible YouTube creators, like a good manager would.

And strating today, Scout can keep finding and connecting you with your brand's best creators in the background, while you sleep

With Live Creator Search, just:
→ tell Scout what type of creators you're looking for

→ flip on Live inside the search dropdown

→ Scout keeps researching in the background

→ Notifies you when it finds someone new worth meeting

Get setup in 5 min and let Scout run your creator program for you. Next 50 signups get their first 100 creators free at babbl-labs(.)com

↓↓ cc @BabblLabs @samcarf

[Babbl Labs @BabblLabs]

@RamseyShaffer find the best creators for your brand at https://t.co/k6i0glj6v2