Nostradouglas 🔮 Veliky

Partner at BrightBev and Creator of the Beer Crunchers Substack 🥇🥇🥈🥉 Depth and Discussion on Beer and Beyond | BeerAficionado on TikTok/IG

[Nostradouglas 🔮 Veliky @beercruncher]

Why are so many craft breweries closing all of a sudden? Owners will tell you they haven't recovered from COVID, while jaded fans are blaming style trends that go against tradition, or their own preferences. Hyperbole around “bad beer” is often cited as well,

[Nostradouglas 🔮 Veliky @beercruncher]

https://t.co/mvZjLoqiBn

[Nostradouglas 🔮 Veliky @beercruncher]

Who deserves the title of most iconic New England-Style IPA sets up a fun debate. What’s more interesting to me are the reasons why my personal choice was able to separate from the pack. The reasons lay the foundation for a great flagship beer that any brewery can learn from.

[Mark Kaboly @MarkKaboly]

Special LIMITED EDITION Iron City Beer NFL Draft cans hit the market on March 9. A cool collectors item but once they're gone they're gone so you better hurry.

[Nostradouglas 🔮 Veliky @beercruncher]

🙏

[Chris McGowan @usanachris]

When ⁦@beercruncher⁩ speaks, I listen.

The takeaway of this episode - “demand value”.

Some good points made all around & looking at the declining on premise craft beer market in a “value” sense sparked some interesting discussion. https://t.co/YmCXPaQgL2

[Nostradouglas 🔮 Veliky @beercruncher]

@cantripguy And it clearly being personalized, versus robotic coming off a script. The ROI on doing that day in and day out compounds, but can't really be measured easily. If the founder sees it and trusts it though, that's all that matters.

[Nostradouglas 🔮 Veliky @beercruncher]

Craft beer collaborations with bands are back, but with a much stronger playbook than last decade that led to one one being the best selling NEW craft beer in the US in 2025. More on Beer Crunchers today...

https://t.co/NQx759o0ka

[Chicago Bars @chicagobars]

I really enjoyed this essay by @beercruncher on what beer you look forward to most every year. It is a fun question, and his essay is great writing.

FWIW my most anticipated beer of the year is the first one on Cubs Opening Day. Means I survived winter. https://t.co/QwxPrSQF4E

[Nostradouglas 🔮 Veliky @beercruncher]

https://t.co/QaGcT5VxWS

[Nostradouglas 🔮 Veliky @beercruncher]

Why are so many craft breweries closing?

I came up with 12 reasons that, when put in a somewhat chronological/logical order, really make it impressive that we still have ~9,000 👇

[Nostradouglas 🔮 Veliky @beercruncher]

https://t.co/WLKRFCSVp2

[Nostradouglas 🔮 Veliky @beercruncher]

A 2.9% IPA brand not only made an appearance on Shark Tank last night, but got a deal with 3 sharks. Is mid-strength / small beer going to the moon? 🚀

[Nostradouglas 🔮 Veliky @beercruncher]

https://t.co/I2wWtthbLC

[Nostradouglas 🔮 Veliky @beercruncher]

Most brands market to consumers.
NOCA grew by filming their interactions with retailers.
Turns out, showing the grind is as powerful as showing the product. Be a fly on the wall as I speak with their co-founder about their unique approach to social media 👇

[Nostradouglas 🔮 Veliky @beercruncher]

@guhlo @BreckBrew Functional shots

[Nostradouglas 🔮 Veliky @beercruncher]

AI has murdered the word "bold" and rendered it unusable in the context of beer and beverage now, imo.

[Nostradouglas 🔮 Veliky @beercruncher]

@guhlo Order a Mlíko and Hladinka at the same time. Chug the Mlíko at the bar, then walk to my seat to enjoy the Hladinka.

[Nostradouglas 🔮 Veliky @beercruncher]

@willnitze John Mallett formerly of Bells Brewery is an Ops legend on the beer side

[Nostradouglas 🔮 Veliky @beercruncher]

@BobSmizik Season ticket holders deserve a proportional refund when a team dumps salary like this

[Nostradouglas 🔮 Veliky @beercruncher]

@guhlo I'm less concerned about the TMNT IP, and more concerned that this was lifted from Marketing Mitch

https://t.co/XKe1n8oMJx