Ben Grosse

| Aura Farming @tryprofound | Previously: @tribecvp @HillsideVC @loebnyc @ IEQ Capital @UCONNtrackxc

[Ben Grosse @ben_grosse]

@GeorgeKurdin @usemonk @footworkvc @AcrewCapital @btv_vc This is just the start. Congrats lads

[Jack Raines @Jack_Raines]

Some news: I wrote a book!

For the last few years, I've obsessed over the idea of "opportunity costs," particularly with how to make the most of each stage of life before it's gone. From that obsession came Young Money. Pre-order here (and more below):

https://t.co/32s2pG7nmx

[Dylan Babbs @dbabbs]

The Marketing Engineer is the most important hire a marketing team can make in 2026.

Not to run campaigns, but to build the agents that run them.

Today we're introducing a new role to the marketing org:

𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿

We believe every business on the planet will eventually need one. Their job is to build the Agents, automations, and systems that create a new kind of marketing. Part-builder, part-strategist.

They build Agents that monitor media coverage, flag sentiment shifts, and draft journalist outreach before your PR team even knows there's a story.

They build Agents that track every competitor move, grade its severity, and rewrite your battle cards and talk tracks before your next sales call.

They build Agents that turn every webinar into a brand-voice article, refreshed weekly and queued for your team to review before posting.

Our first marketing hire @nicklafferty has already become @tryprofound's Founding Marketing Engineer, the first person to hold this title at a company fully behind it.

Every marketing team on the planet will use AI to do their jobs better. But to build truly impactful systems, you need an owner and an orchestrator.

That's the Marketing Engineer.

[Ben Grosse @ben_grosse]

@OdjHoops X factor

[Ben Grosse @ben_grosse]

@techsaleshackz @mattaylor23 🙋

[Ben Grosse @ben_grosse]

@mattaylor23 @techsaleshackz take a hike. Send them my way

[Ben Grosse @ben_grosse]

@thejamescad @tryprofound @sequoia I think the world needs to see the keyboard version of this from @biad_anas

Jokes aside, what an incredible event!

[Ben Grosse @ben_grosse]

What a ride it has been thus far with the amazing team @tryprofound as we help the world's best marketing organizations rethink how to operate in this new world.

This is just another step in our push to build the workbench for marketers in the AI era. Proud of everything we have accomplished, and I'm even more excited for what is to come!!

[Dylan Babbs @dbabbs]

Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons.

When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading:

1. Every company will care deeply about how AI talks about their brand.
2. Every marketer will use AI Agents to do their best work, faster.

Those beliefs are becoming reality faster than we imagined.

Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO.

To double down on that momentum, we’re taking two big swings:

𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution.

𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing.

Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.

[Ben Grosse @ben_grosse]

@dbabbs @tryprofound @lightspeedvp @sequoia @kleinerperkins @MattEvantic @Saga_Ventures @southpkcommons Just incredible work here! Proud to be a part of the work being done at @tryprofound

[Ben Grosse @ben_grosse]

@dbabbs @tryprofound @Reddit @figma @GammaApp @Expedia @RamP I'll go as long as you are doing a keynote!

ZC26 is going to be insane!

[Dylan Babbs @dbabbs]

Zero Click by @tryprofound is back for TWO more sessions in 2026:

🌁 San Francisco: April 8th
🗽 New York: June 11th

The world’s leading conference on AI Marketing and AI Search.

Join leaders from brands like @reddit, @figma, @gammaapp, @expedia, and @ramp

[Ben Grosse @ben_grosse]

One year in the trenches with @tryprofound. What a year of learning and executing, and there is a lot more of that to come.

Special place, special people, and a special product. Couldn’t be more thrilled to be building a generational company with this team.

That’s enough yap for now, gotta get back to work

[Jon Favreau @jonfavs]

Alex Pretti was unarmed when federal agents shot him ten times.

[Ben Grosse @ben_grosse]

@thogge How is Dybantsa in person?

[Ben Grosse @ben_grosse]

@dbabbs @tryprofound Insane. Profound's EPD squad is off the charts

[Dylan Babbs @dbabbs]

Today, I'm excited to announce @tryprofound Workflows is available in public beta to all enterprise customers.

The automation layer for content operations in the era of AI Search.

[Ben Grosse @ben_grosse]

@FracSlap love this. CC @tyler_lasicki

[Ben Grosse @ben_grosse]

@iPullRank The stage is calling!! Excited to have you at Zero Click today!

[Dylan Babbs @dbabbs]

Introducing Agency Mode at @tryprofound

Three big customer segments at Profound:
◆ Enterprise (our initial focus we launched with)
◆ SMBs (covered with our self-serve launch)
◆ Agencies (today's release)

Today we're bringing first-class support to Agencies...

[Ben Grosse @ben_grosse]

Saturdays at @tryprofound

(beat you to it @dbabbs)