@scottbelsky love "proof of craft". I think it's why people resonate towards content creators (who show their work) over polished Netflix shows. Vulnerability is one of our last human fingerprints.
The fastest way to build a $100M company is to buy a great agency.
Productize it. And turn it into a vertical SaaS business.
There is a real opportunity here.
Agencies look uninteresting to venture investors. That is exactly the point.
They trade at low EBITDA multiples, while vertical SaaS businesses trade at double-digit revenue multiples.
But the best agencies sit on two assets most startups spend years trying to acquire: deep vertical expertise and embedded distribution through real industry relationships.
They also have something far more valuable than your AI wrapper tool. They have recurring relationships with the exact customers a vertical SaaS company wants, but usually cannot reach cheaply.
This is where the arbitrage is.
You buy the agency on a services multiple. You extract the repeatable parts of the work. You turn process into software, workflows, guardrails... and AI.
Over time, revenue shifts from hours to recurring fees.
The best version of this strategy does not try to eliminate the agency. It uses the agency as the lab. Services stay close to the edge cases and software absorbs the common paths/workflows.
The mistake is thinking of this as “services to software.”
The opportunity is thinking of it as “expertise to infrastructure.”
When you get it right, you are not starting a SaaS company from zero. You are upgrading a business that already understands its customer, its economics, and its distribution, with multiple layers of arbitrage working in your favor.
Fuckboy Migration:
JANUARY – St. Barts (New Year’s Reset)
- Starts the year on a yacht he was invited onto by someone wealthier.
- Claims he’s “detoxing” while holding a piña colada at 11am.
FEBRUARY – Aspen
- Skis for the Instagram story
- Wears a Moncler jacket he financed
MARCH – NYC (Pretending to Work)
- Back in the city claiming he’s “heads down.”
- He is not. He’s drinking martinis at Casa Cipriani and telling girls he’s “raising a round”
APRIL – LA / Coachella
- Suddenly becomes a music expert
- Pretends he loves indie DJs he’s never heard of
- Buys VIP passes to feel important
MAY – F1 Miami
- Has a paddock pass he absolutely did not pay for
- Talks about cars like he’s an engineer. He is not.
JUNE – Pre-Hamptons Positioning
- Starts saying “heading out East” like he owns property. - Spends three weeks trying to get invited to the right houses
JULY – The Hamptons
- Tennis, rosé, repeat.
- Pretends to be low-key but is at Surf Lodge every weekend.
- Has “a room” in a share house that is actually a mattress on the floor.
AUGUST – Europe
- St. Tropez → Mykonos → Ibiza.
- Leaves for “five days” and returns three weeks later. Has no explanation. Has no job that supports this.
SEPTEMBER – New York Fashion Week
- Suddenly front-row.
- Claims he’s “consulting” for a brand. He is not.
OCTOBER – Autumn Rebrand
- Pretends he’s ready for a girlfriend.
- Starts cooking once. Posts more wholesome stories. This is a trap.
NOVEMBER – Quiet Luxury Cuffing Season
- Texts you more.
- Pretends to be useful. Will disappear the moment you get attached.
DECEMBER – Art Basel Miami
- The migration begins again.
- Pretends he’s “here for the art,” leaves with three party wristbands and zero dignity.
CEO of scaled VC backed co. recently said if he just wanted to get rich he’d raise as little as possible, find early signs of PMF in a niche and sell to the leading VC backed company in that niche.
They’re paying top dollar for this profile in their niche w/ very few options.