AI search now drives 40-55% of travel discovery. Most luxury hotels are still optimizing for Google. The brands that win the next five years will be the ones visible in ChatGPT, Perplexity, and Google AI.
Google processes 8.5 billion searches per day. ChatGPT now handles 10 million. That gap is closing faster than most brands realize. Are you optimized for where your customer is going, or where they've been?
Cyber Monday will look unrecognizable in a year. 62% percent of shoppers now begin product discovery with AI tools.
If your business isn’t optimized for AI answers, your competitors will quietly take your sales. AEO is not a marketing trend. It’s a survival strategy.