Rhythm Singhal

Email marketing nerd | Building world's biggest ecom communities | | Helping ecom brands scale 🚀

[Rhythm Singhal @bored_rhythm]

📢 Excited to dive into the world of Ecom marketing! 🚀
After thorough research, I've curated a list of top email marketing experts on Twitter who are killing it. 👏📧
@DelaQuist
@MichaelComeau
@Email_Magician
@emaillove
@bettr_email
@LisanneNausner
@AR_Bits
@thePhilRivers
@ecomchasedimond
@_zafiro__
@ramboremy
@conortrains
@maxwellcopy
@TheConnorFlynn8
@luisegzzg
@EcomZeus
@klaudia_wis
@kingkokumo
@Max_Alexxander
@EmailWithAndy
@EcomVictor
@cosmiconversion
@diegogarzam
@Conniesends
@lexieflick
@emailreinis
@ItsPriyanshuS
@varunjosh_

I'm sure there are more gems out there! 💎
Share your favorites in the replies! 🔍

Follow me for upcoming research on Ecom email marketing trends. Let's master this together! 📈 #DTC #emailmarketing #ecommerce #marketing

[Rhythm Singhal @bored_rhythm]

@mikefutia CRO

[Rhythm Singhal @bored_rhythm]

@oliverwhudson Partnership

[Olly Hudson @oliverwhudson]

Meta reports that partnership ads deliver 19% lower CPAs and 13% higher CTRs on average vs standard brand ads.

That’s why the most advanced Meta accounts are now allocating 20–50% of spend to partnership ads as a core growth lever.

So we’ve just released our Partnership Ads Playbook (Updated for 2026) built off what we’re seeing actually scale inside Meta accounts right now.

Inside, we break down:

- Why partnership ads outperform (and why it’s not about creators or follower count)
- How Meta actually interprets identity, creative, and signals
- The creative diversity multiplier and how identity unlocks incremental reach
- Benchmarks for CPA, CTR, FTI, frequency, and what “good” really looks like
- When to use founders, team members, existing creators, or persona pages
- How to source creators using Meta’s own tools (without wasting time in DMs)
- What to brief creators so content performs and still feels native
- Exact setup flows inside Ads Manager (including dynamic identity)
- Contract terms, usage rights, and what to negotiate (so you don’t get burned later)
- A full measurement framework to know what to scale, what to kill, and when
- Real examples from brands doing this well and why they work

Want it?

Retweet this post
Comment “partnership” and I’ll send it over

[Sarah 🦕 @SarahLevinger]

17+ years in marketing and NO ONE TOLD ME THIS?! 🤯

According to science: 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗰𝗲𝘀 𝗼𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝘆 𝟯.𝟯𝗫 𝘀𝗶𝗺𝗽𝗹𝘆 𝗯𝘆 𝗮𝘀𝗸𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 "𝘁𝗵𝗶𝘀 𝗼𝗿 𝘁𝗵𝗮𝘁?" 𝗰𝗵𝗼𝗶𝗰𝗲 𝗲𝗮𝗿𝗹𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

The choice doesn't even have to be related to your product. Something as simple as:

"Are you an 🐘 or a 🦛?"

Causes people to switch from "should I buy?" mode to "which one should I buy?" mode.

In this study people also rated the products more favorably (0.33 vs. −0.19 on a −5 to +5 scale), showing a shift toward positive evaluation simply from the order of consideration.

TLDR; Prompting consumers to choose “which one” instead of “whether to” primes a buying mindset that can 2–5× their likelihood to purchase, even across unrelated product categories.

Science is bonkers. 🤩

Source:
https://t.co/G5a7OZkPJV

[Rhythm Singhal @bored_rhythm]

@aryanXmahajan BANANA

[Sai Bhargav @bhargavbandi07]

1UP - A New Way to Build habits, Together. Coming soon

@j_deep45

[Rhythm Singhal @bored_rhythm]

@TobyWalleruk AI

[Bryan Porter @jbryanporter]

As Amazon's #1 drinkware brand, we'll sell 5 million units in 2023.

Lifetime, we've spent $14 million on Amazon ads.

Our learning? Millions were a waste.

Don’t trust Amazon ads data.

How we've learned to drive actually profitable sales:

The Problem:

Amazon ads takes credit for sales that would've happened organically. Like 40%. Dramatically inflating performance.

Ads convert on relevant keywords. Good products organically rank on relevant keywords. Almost all ads are capturing some organic sales.

More Amazon ads shenanigans? They show your ads on your other product listings. You pay for customers to click between your listings while Amazon ads takes credit for the sale.

How do we know?

Tests. In 2022, we shut our ads off for 3 months.

Did our revenue drop? Yes.

By the ad sales amount reported by Amazon ads? Not even close.

Revenue dropped slightly at first. As our organic placement dropped (due to slower sales velocity), sales drifted down.

This plus more tests have informed our current ad strategy.

Fundamental Ad Strategy:

It's impossible to know a campaign's true performance if all keywords are together. Some keyword ads are 90%+ additive, others are less than 20%.

Group ads keywords into 3 buckets: Competitor, Generic and Branded search.

Competitor Search:
My favorite group of ads to run. It's very hard to organically rank on these terms, they're usually 90%+ incremental.

These ad sales are truly customer acquisition. We're willing to run close to breakeven to flip competitor's customers.

Generic Search:
The most complicated ad keywords. How additive are ads if you have the #1 organic ranking? What if organic ranking is #10?

We base spend on competition for generic search. "Water bottle" is a highly competitive keyword, ads alongside the organic placement help us stand out. However, less competitive keywords don't need ads to help organic listings harvest demand.

Licensed keywords like "Dallas Cowboys" and "Frozen Toys" are perfect for ads. We can convert well but it's tough to organically rank well.

Generic ads are about 70% additive (30% is organic demand). A target ROAS of 3 requires a 4.3 ROAS to compensate for the non-incremental sales.

Branded Search "Simple Modern Tumbler":
Only 20% of sales from branded ads are additive! Fool's gold.

Don't run best sellers, customers see them organically. Run ads for new products or small listings. Merchandise products customers don't know you sell to increase AOV. Box out competitors with low click rate listings.

Targeting a 3 ROAS, run branded campaigns at a 20 ROAS because 80% of sales are capturing organic demand.

Final Thoughts:

View Ads as Investments: If you get a better return buying inventory or in product development, shift your ad budget there.

Embrace competition: Dependance on Amazon ads is a weakness. If you have to over spend, make your product or listing better to rank well organically. The ultimate advantage is a brand that customers value.

As Jeff Bezos famously said...
“Advertising is the price you pay for having an unremarkable product or service.”
***
Thanks for reading. If you found it helpful, please comment, like or retweet so other can see it.

Follow me for insights co-founding and operating a 9-figure brand: @jbryanporter

[Jeff Felten 📫 @HeyJeffFelten]

The most overlooked and underrated marketing asset.

Here’s why:

Welcome emails typically get:

+80% open rates
+25% click rates
+12% reply rates

It’s an engagement gold mine hidden in plain sight.

No other email you ever send will outperform this one.

So can you afford to ignore it?

Think of the conversations you could start.

Think of your first impression.

Think of your relationships with subscribers.

This email holds so much untapped potential.

Use my guide here to write a perfect one that:

- creates trust
- positions you as a leader
- encourages more engagement

It’ll be a great start for ya.

[Rhythm Singhal @bored_rhythm]

This is gonna be a masterclass on social ads! @social_savannah 🔥🙌

[Social Savannah @social_savannah]

Join me and @motionapp_ on March 12th @ 2pm ET for a FREE live training!

🔓 Dissecting my top ads
🔓 Tricks for filming on an iPhone
🔓 When to iterate vs create new ads
🔓 Tips for working with creators & editors
🔓 Ad hooks you need to test right now

https://t.co/Q4Ix1DCZD5

[Social Savannah @social_savannah]

Join me and @motionapp_ on March 12th @ 2pm ET for a FREE live training!

🔓 Dissecting my top ads
🔓 Tricks for filming on an iPhone
🔓 When to iterate vs create new ads
🔓 Tips for working with creators & editors
🔓 Ad hooks you need to test right now

https://t.co/Q4Ix1DCZD5

[Rizq Irfandi @dtc_alchemist]

My Ultimate Competitor Ad Spying Toolkit:

→ Unicorn Ads
→ PiPi Ads
→ Ad Spy
→ Big Spy
→ Minea
→ Atria
→ FB Ad Library
→ TikTok Top Ads

Did I miss anything?

[Sarah 🦕 @SarahLevinger]

One thing I learned from this year’s Super Bowl ads:

Marketers are 100% convinced that authority (celebrity) proof delivered to a wide audience must = impact.

In reality, only the ones that invoke the deepest emotions will be remembered. 😂

[Rizq Irfandi @dtc_alchemist]

DTC Skincare Brands:

Forget your "TikTok made me buy it" or "I'm obsessed"

Test out these 6 scroll-stoppers for your next batch of ad creatives:

[Make sure to save this]

[Rhythm Singhal @bored_rhythm]

@EcomVictor Send

[Sayan - Scaling Ecom Brands 📦📈 @SayanSahay]

A rock solid vision from a founders translates into great product.

Often founders start with one, but get distracted midway as the product scales and decision making becomes decentralised. Then the team begin to optimise for metrics that doesn't matter.

Thread 1/3

[Sayan - Scaling Ecom Brands 📦📈 @SayanSahay]

Chrome has restricted third-party cookies for 1% of users from January 4th, 2024.

For DTC businesses, acquisition from PPC ads is going to get trickier.

If you're not focusing on these things, you'll lose out.

A thread 🧵

[Sayan - Scaling Ecom Brands 📦📈 @SayanSahay]

DO NOT underestimate an email newsletter in 2024.

It could the secret sauce to unlocking hyperscale growth for your product.

Here's how. A thread.🧵

[Rhythm Singhal @bored_rhythm]

@Badalpandey_ Great advice 🔥

[Rhythm Singhal @bored_rhythm]

@eliweisss @TheGrowthTribe_ This is really embarrassing for me @eliweisss. Allow me some time to check with my content team and fix this. If your claim is correct, will send an apology to all our readers for the same in the next edition with a due credit to your content.