Braden Fieldwork & Advisory

Swim Against The Stream™

[Braden Fieldwork & Advisory @bradenfieldwork]

@rubengarciaes Do you have a link to this original piece? We were the ones behind the Bookie Takeover #bookietakeover campaign

[Joseph Perla @jperla]

Most artists spend decades mastering their craft.

Learning every technical detail.

Studying theory. Perfecting their skills.

But this producer? He took a different path...

[richard shotton @rshotton]

The music restaurants play affects the speed which people eat

Chipotle deliberately play faster music at busy times of the day to speed up diners, and then slower music at quiet times to encourage them to linger and spend more

In the excellent Sensehacking by Charles Spence

[Braden Fieldwork & Advisory @bradenfieldwork]

The Medium is the Message

[richard shotton @rshotton]

Brilliant tweet from the Royal Mail about Mother's Day and costly signalling

Sometimes meaning comes from the cost of time and effort

[Braden Fieldwork & Advisory @bradenfieldwork]

@rshotton The Medium is the Message

[richard shotton @rshotton]

“Condense, simplify and speak as briefly as possible. Have the courage to speak in grade-school language”

Carmine Gallo on the benefits of brevity

[richard shotton @rshotton]

One of the most interesting findings from analysing of the IPA effectiveness databank comes from @System1Research

They've found that campaigns which have a fluent device (a long running mascot or character who is central to the drama of the ads) outperform those that don't on a range of measures

[richard shotton @rshotton]

Why brands need to pay as much attention to the target context as the target audience

Brilliantly drawn by the @marketoonist

[richard shotton @rshotton]

Brilliant way of bring a product demonstration to life from Leica

[elroythecat @Elroythecat]

It's enough to test your patience for testing. #advertising #cmoinsights

[richard shotton @rshotton]

On the benefit of targeting your ads to when people are in a good mood...

In 2007 Fred Bronner asked 1,287 people to flick through a newspaper. Later he asked what mood they were in and what ads they could recall

Recall rates were +50% among those in a positive mood

https://t.co/ynGkluiD1l

[Braden Fieldwork & Advisory @bradenfieldwork]

Swim Against the Stream™ 🌊🐟 The Von Restorff effect, named after Hedvig von Restorff, illustrates our tendency to remember distinctive elements in a sea of sameness. "We are hard-wired to notice what is distinctive." —Richard Shotton #swimagainstthestream

[richard shotton @rshotton]

Savin: Price relativity applied with a bit of flair

[elroythecat @Elroythecat]

Ad agencies, advertising themselves. Mojo, 1989. "If we can make 16 million people eat this stuff, imagine what we can do for your product." #advertising #adsforadagencies

[richard shotton @rshotton]

If you get the audience to generate their own answer, the information becomes stickier

That's not speculation.

In 2020 Mike Treharne & I gave some people a list of brands (eg HSBC), whereas other people received the same list but with a letter missing (eg H-SBC)

The group who had to generate the answer remembered 14% more

https://t.co/Z6rxp2NcAn

[richard shotton @rshotton]

Good things come to those who wait

One of the greatest straplines ever. In this podcast MichaelAaron Flicker and I cover the psychological principles that make it so effective, most notably the pratfall effect

Why admitting the beer is slow to pour boosts its appeal

https://t.co/1ohv3ENSQb

[richard shotton @rshotton]

Interesting set of studies about incentives

Rather than giving people cash, pay for things they hate spending money on

That tends to be more motivating

Via The Economist

[richard shotton @rshotton]

One key memory finding is people forget abstract points & remember the concrete & visualisable

Steve Jobs was a master at this

When launching Macbook Air in 2008 he didn't just say it was 2cm thick, he said (& then demonstrated) that it fit in a manilla envelope

HT @grightford

[iTech @iTech_iNews]

Apple may stop offering customer support on social media https://t.co/inQdvVNKGN

[Tech Times @TechTimes_News]

You can now control your own internet feed.
https://t.co/QuNHzSZ7I2