Brad Kay

Founder of Chief Brand Advisory (CBA), a brand strategy + transformation co. that guides Founders, CMOs and c-suite execs through important inflection points.

[Brad Kay @bradkay]

My first piece in @FastCoCreate! You've got stars, but have you found the Moonbow people at your company? https://t.co/QOix2U3kzT

[Brad Kay @bradkay]

SoftBank takes the biggest seat at OpenAI’s table with a $25B bet. Masterstroke or WeWork fever dream?

Equally important, does this signal real conviction or another bubble?
https://t.co/QaTzTgOOjs

[Brad Kay @bradkay]

@ischafer No joke—I asked two friends and a client to grab drinks tomorrow. All of them said, “I heard it’s going to rain, so I don’t really want to deal with the weather.” As if it were a blizzard. ;-)

[Brad Kay @bradkay]

New Yorkers skipping plans because it might rain tomorrow night. When did we become LA?

[Brad Kay @bradkay]

If Rudolph’s life were a Netflix doc: The celeb spoof you didn’t know you needed. 🎄🐾 https://t.co/KGDJYDPClv #VideoViral

[Brad Kay @bradkay]

“Craftsmanship is knowing how to work. Art is knowing when to stop.”

The magic of creativity often lies in the pause, the restraint, and the taste to know when a piece is complete.

As AI continues to redefine creativity, will it ever master the art of “knowing when to stop”?

[Brad Kay @bradkay]

Strategic optimism is totally underrated. Founders and CEOs who bet on resilience and long-term growth in a cynical world are the ones who win.

[Brad Kay @bradkay]

“For my younger friends and colleagues still figuring out their life path: Remember, ‘Comparison is the thief of joy.’ The idea of ‘making it’ is often an impossible promise. — Vox” https://t.co/hjCxcG0i3O

[Brad Kay @bradkay]

I just dropped over $1k on a new @apple Pro Max without blinking. I don’t even think the new phones are all that—it’s just time for an upgrade. The fact that I whip out my cc and pull the trigger so effortlessly tells me a lot. @apple owns a big share of my mind, heart + wallet.

[Brad Kay @bradkay]

Can I get an amen for people who smile in meetings? It’s such a simple act, a small gesture of kindness that can make all the difference. Sometimes, that one smile is all it takes to turn a good day into a great one. 😊

[Brad Kay @bradkay]

Didn't want the week to escape without shouting out my former biz partner & lifelong friend @robshepardson. Building Kamala Harris' narrative + producing heaps of content for the DNC in 4 weeks was Herculean. Congrats, Rob & @SSandK!
🔗 https://t.co/ulzMzltvFQ

[Brad Kay @bradkay]

Find a life partner who’s your best friend + spouse
If you have kids, invest in them—support their dreams, cheer them on, and let them see both your wins + losses
Cherish your parents, care for them, and make sure they feel valued
Show up for those who matter with love + support.

[Casey Neistat @Casey]

spend your 20s figuring it out
spend your 30s doing it
spend your 40s enjoying it

[Brad Kay @bradkay]

𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐌𝐨𝐝𝐞: 𝐈𝐭’𝐬 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐁𝐚𝐭𝐦𝐚𝐧 & 𝐑𝐨𝐛𝐢𝐧 It’s about mastering the ability to switch between the 2. It requires being both the visionary and the guide. It's the key to sustainable growth.

[Brad Kay @bradkay]

𝐁𝐮𝐳𝐳𝐰𝐨𝐫𝐝𝐬 𝐀𝐫𝐞 𝐀 𝐓𝐞𝐥𝐥. 𝐊𝐞𝐞𝐩 𝐈𝐭 𝐒𝐢𝐦𝐩𝐥𝐞, 𝐊𝐞𝐞𝐩 𝐢𝐭 𝐔𝐧𝐜𝐨𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐞𝐝.

Telling your story in a clear and compelling way can be the difference between 1-2 turns on your valuation. Focus on substance—not jargon.

[Brad Kay @bradkay]

For anyone who's paying attention, @OpenAI 's Strategic Partnerships team is running a masterclass in closing significant deals with the speed and alacrity of a tiny start-up. It's impressive.

[Brad Kay @bradkay]

Excited to share our new campaign for @Convene. Launching across digital, social, + other media over the next several months. It's a simple, uncomplicated campaign that lets the name + ethos rise above the noise, making @Convene synonymous w/elevated + inspiring meetings + events

[Brad Kay @bradkay]

Lorne Michaels once said, "How can we miss you if you won't go away?"

This highlights the importance of strategic visibility for every1, especially CEOs | Founders. Over-exposure can lead to fatigue. Be strategic, create anticipation, focus on quality, + balance your presence.

[Brad Kay @bradkay]

Remember, the foundation of your next major step is laid well in advance. Start early, stay aligned, and keep your narrative strong.

[Brad Kay @bradkay]

I've been meeting with partners from top law firms, investment banks, venture capital, private equity, and advisory firms, and they all agree on a few things:

[Brad Kay @bradkay]

4️⃣ Seek Objective, Expert Counsel - Recognize that this isn’t solely the job of corporate comms, your PR agency, or the marketing department. You need outside, objective counsel to provide clarity and unbiased perspectives essential for crafting a powerful narrative.