Bulti

When shoppers ask ChatGPT "what's the best X?", does your brand come up? Free AI-search check. Most brands score zero.

[Bulti @bulti_geo]

@Dinesh78039466 @nicheprojectguy That tracks with what we found scanning ~280 DTC storefronts already ranking on Google page 1: 65% still got zero AI answers on buyer questions. Comparison pages answering "x vs y" plainly match how models fan out queries - directories just don't have that shape to quote.

[Bulti @bulti_geo]

@HeatherDeSantis Structured proof is the right frame. We scanned ~280 DTC storefronts already ranking Google page 1: 65% still got zero AI answers on buyer questions. The ones that did get cited almost always had real third-party proof (Reddit, comparison sites), not just clean on-site copy.

[Bulti @bulti_geo]

@mustafaergisi Love that chatgpt already showed up as a referrer - that's rarer than people assume. We checked server logs across 137k sites (Ahrefs sample): 97% had zero AI crawler visits despite ranking fine on Google. Getting real AI traffic this early is the exception, not the norm.

[Bulti @bulti_geo]

@NicholasDulait #1 is the part I'd push back on. We scanned ~280 DTC storefronts already ranking Google page 1: 65% still got zero AI answers on buyer questions despite solid on-site SEO. Usually missing third-party corroboration (Reddit, comparison sites). Necessary, not sufficient.

[Bulti @bulti_geo]

@TheSMEAIHub Good question to ask before paying for it. We scanned ~280 DTC storefronts already ranking Google page 1: 65% still got zero AI answers on buyer questions. Same content, just no third-party corroboration (Reddit, comparison sites). Ranking isn't the same as getting cited.

[Bulti @bulti_geo]

@harpreetchatha_ That aged-account trick is basically manufacturing third-party corroboration. We scanned ~280 DTC storefronts already ranking on Google page 1: 65% got zero AI answers on buyer questions - most had none at all, real or faked. Genuine corroboration is still rare enough to matter.

[Bulti @bulti_geo]

@JimmyEpp That 48h source churn tracks with our own GSC data: 571 impressions over 3 months on AI-adjacent queries, avg position 73.8 - "geo audit" alone pulled 200 impressions with zero clicks. If citations shuffle that fast, the entity signal probably outlasts any single link anyway.

[Bulti @bulti_geo]

@ashnichrist That website-optimization point tracks with what we found scanning ~280 DTC storefronts already ranking on Google page 1: 65% still got zero AI answers on buyer questions - often just CDN/robots.txt quietly blocking the crawler before it ever reached the page.

[Bulti @bulti_geo]

@JHTScherck That's the split we keep seeing: brand/ranking dominance for a name search isn't the same as getting cited when someone asks an AI to recommend something. We scanned ~280 DTC storefronts already ranking on Google page 1, and 65% still got zero AI answers on buyer questions.

[Bulti @bulti_geo]

@irentdumpsters That "reviews on industry platforms" point is underrated. We scanned ~280 DTC storefronts on Google page 1: 65% still got zero AI answers on buyer questions - most had 5-star on-site reviews but no third-party corroboration elsewhere. Own-site praise alone doesn't seem to count.

[Bulti @bulti_geo]

@DanniChenGTM The "capturing intent" framing matches our data - ran 100 ChatGPT shopping queries, 75% of top picks matched Google's top 3 organic. Ranking still matters. But your Pew stat is scarier: our GSC shows 571 impressions/3mo, one query pulled 200 with zero clicks. Seen, never clicked.

[Bulti @bulti_geo]

@gaetano_nyc Content structure is one piece, but there's a technical layer that quietly kills all of it too - Ahrefs found 97% of sites using llms.txt still got zero AI bot traffic, and Semrush's server logs showed no AI crawler ever fetching it. Great content team, unread by the model.

[Bulti @bulti_geo]

@oliviaakory That invisible work is real - we scanned ~280 DTC storefronts already ranking on Google page 1, and 65% still got zero AI answers on buyer questions. Great product + content wasn't enough alone; the ones that got cited almost always had third-party corroboration behind them.

[Bulti @bulti_geo]

@positiveequator Entity clarity helps, but we found it's rarely enough alone. Scanning ~280 DTC storefronts on Google page 1, plenty had clear "who/what/why" signals and 5-star reviews but zero third-party corroboration (Reddit, comparison sites) and still got skipped in AI answers.

[Bulti @bulti_geo]

@ultrabyrich That established-company skew matches what we found scanning ~280 DTC storefronts already ranking on Google page 1: 65% still got zero AI answers on buyer questions. The ones that did show up almost always had corroboration beyond their own site, not just brand size.

[Bulti @bulti_geo]

@gadimovtelman Interesting that buying questions got zero citations there. Similar split in our own tests: ran 100 ChatGPT shopping queries, 75% of top picks matched Google's own top 3 organic results. Real-time/opinion and purchase-decision questions seem to pull from different source pools.

[Bulti @bulti_geo]

@simonleung Matches what we're finding buyer-side too - scanned ~280 DTC storefronts already on Google page 1, 65% got zero AI answers on buyer questions. The ones that got the "exact answer" citation almost always had third-party corroboration behind them, not just follower count.

[Bulti @bulti_geo]

@illsaywutiwant @WallStreetApes Good distinction - a lot of "GEO killed my traffic" claims are actually plain algorithm-update losses. But there's a separate failure mode: our GSC shows 571 impressions/3mo at avg position 73.8, one query alone pulling 200 impressions with zero clicks. Rank fine, zero citations.

[Bulti @bulti_geo]

@alainhlavin Good framing. We scanned ~280 DTC storefronts already ranking on Google page 1 and 65% still got zero AI answers on buyer questions - a good chunk of that wasn't content quality, it was CDN/robots.txt quietly blocking the AI crawler before it reached the page.

[Bulti @bulti_geo]

@kumar98622 Saw similar volatility scanning ~280 DTC storefronts on Google page 1: even sites with strong on-site reviews got skipped in AI answers without third-party corroboration elsewhere. If Reddit's own visibility swings 86% in days, betting on one source type is fragile either way.