Carlos Escalera Alonso

Google Analytics & GTM Developer, Optimizer and Troubleshooter | UX passionate

[Google Analytics @googleanalytics]

Conversions in Google Analytics 4 are now key events in the report and explore workspace. Learn how you can get consistency in your conversion measurement across Google Ads and Analytics! → https://t.co/HorzHFcWTY

[Google Analytics @googleanalytics]

To help understand better the difference between key events and conversions, we’ve launched a detailed resource to answer all the questions you might have. Check it out! → https://t.co/3yfd0bkuqf

[Search Engine Land @sengineland]

Reminder – Google is turning off all Universal Analytics services and APIs via @nicola_agius https://t.co/O4VwhVqdqT

[Carlos Escalera Alonso @carlosesal]

Google Analytics real-time reporting bug confirmed https://t.co/e4QpFiXf98

[Krista Seiden @kristaseiden]

New GA4 Quick Tip: Common Misconceptions - the UI is TOO SIMPLE.

Spoiler alert... it's actually not! There is so much you can do in GA4, you just need to know where to look! Check out this Quick Tip video to learn.

https://t.co/HXxy2dPuOk

[Paul Koks @OnlineMetrics]

How to Avoid (other) in Your GA4 Reports (Cardinality) #ga4 #measure https://t.co/3zXqS7e6bV

[Charles Farina @CharlesFarina]

You can now use regex with the modify/create events feature in GA4.

This will make it easier to set up conversions!

[Mike Sullivan @AnalyticsEdge]

Misunderstood Metrics: Google Analytics 4 has them too! https://t.co/Zu8XsiPAlY

[Carlos Escalera Alonso @carlosesal]

@fedorovicius @googleanalytics Great! We got Product and User data, but Geo and a few other data set types are still missing. Hopefully, they are added soon. Thanks for the heads up.

[Carlos Escalera Alonso @carlosesal]

Got it! Excited to be there again even if it's virtual @MeasureCampLDN #measurecamp

[Simo Ahava @SimoAhava]

Looks like a small but sensible UI change to #GoogleTagManager Preview.

- Built-in Triggers have their own icon to separate them from custom events and messages.
- The “Page View” Built-in Trigger is renamed to “Container Loaded”.

[Carlos Escalera Alonso @carlosesal]

@iproposethis @googleanalytics It is down, not only GA but also GTM and Data Studio 😕

[Carlos Escalera Alonso @carlosesal]

@astroneergame No true flat :( #stillwaiting

[Carlos Escalera Alonso @carlosesal]

@jhpacker Thanks Jason. Yes, spam hits are pretty much controlled in GA, there are some waves every now and then, but they are shut off rather quickly. Now I'm focusing more on data consolidation and bot traffic (good and bad), there is quite a lot of those around.

[Carlos Escalera Alonso @carlosesal]

The new dark mode in #devtools for @googlechrome 77 looks amazing. The search highlight is much more clear now! #chrome77 #darkmode

[Carlos Escalera Alonso @carlosesal]

@MeasureCampLDN @MeasureCamp By the way @danaditomaso, don't know if you got to the resources part of the presentation, but your MOZ post about calculated fields is there. I totally agree marketers should be less afraid of REGEX, they are not as hard as they seem and are an extremely helpful resource.

[Carlos Escalera Alonso @carlosesal]

Dealing with messy data in GA?

Here is the updated deck of my session at @MeasureCampLDN "How to fix chaotic historical data in #GoogleAnalytics with #DataStudio"

I added the examples we did on the session and a couple more :) #measurecampldn #mc14deck

https://t.co/20aku0kzhL

[Carlos Escalera Alonso @carlosesal]

@Helpfullee @MeasureCampLDN @MeasureCamp Coming from an expert in the field, that means a lot. Thanks Lee!

[Carlos Escalera Alonso @carlosesal]

@MeasureCampLDN Here it is :) #m14deck

https://t.co/GOKFSXMgyu

[Carlos Escalera Alonso @carlosesal]

Dealing with messy data in GA?

Here is the updated deck of my session at @MeasureCampLDN "How to fix chaotic historical data in #GoogleAnalytics with #DataStudio"

I added the examples we did on the session and a couple more :) #measurecampldn #mc14deck

https://t.co/20aku0kzhL

[Carlos Escalera Alonso @carlosesal]

@dh_analytics Here it is :) I added the examples we did on the session and a couple more for the wait :)

https://t.co/GOKFSXMgyu

[Carlos Escalera Alonso @carlosesal]

Dealing with messy data in GA?

Here is the updated deck of my session at @MeasureCampLDN "How to fix chaotic historical data in #GoogleAnalytics with #DataStudio"

I added the examples we did on the session and a couple more :) #measurecampldn #mc14deck

https://t.co/20aku0kzhL