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ever had several pieces of content like:
- podcast series
- multiple sales calls
- youtube videos
- or collection of recordings
& wish they could all combine to create content that gives a deeper story?
Last year I was ready to throw my business in the dumpster ๐ฅ๐๏ธ
Then I started seeing a business therapist to work through the frustrations I had been having for almost a year ๐.
Unlike a coach, therapy is a guaranteed safe space. I knew I could say exactly how I felt without fear that it would be leaked somehow.
During these sessions, we reviewed each "bad" client carefully - digging deep into WHY things weren't going right. And I realized that it had nothing to do with the client, but rather how my personal trauma was reacting to different personalities.
So I refined my niche.
I stopped working with clients who triggered my subconscious at no fault of their own. I walked away from projects that challenged me to my core. And more importantly, I stopped trying to just WHY I was making these decisions.
The moral of the story here is, it's OKAY to niche down for any reason at all. It's okay to do whatever it takes, so that you thrive in your OWN business.
If anyone pushes back on that, send them an invoice.
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I spoke a good amount about this in my recent visit to the Uploading by @castmagic_io podcast.
Take a listen here ๐๏ธ
https://t.co/TuYwmJrUHB
@jasonlk we got you!
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