Chris Feroli

Revenue Leader | 5x Global VP Sales | 2x Exits | VP Sales at Capsule

[Chris Feroli @cferoli]

They signed. Months later, one person renders thousands of videos from a spreadsheet, zero design back-and-forth. "Completely transformed how we make videos at scale." The leap of faith went both ways.

[Chris Feroli @cferoli]

That's the trap in selling transformation: your obstacle isn't your product. It's the last product that promised the same thing and burned them.

[Chris Feroli @cferoli]

They pushed for a pilot with an out. I considered giving it to them. We didn't. My CEO, our AE, and I held the line. I wasn't sure it would work.

[Chris Feroli @cferoli]

A large travel brand had a real problem: video volume. They'd already tried a fully-AI tool that went off-brand and looked bad enough they couldn't use it. So I wasn't selling against a competitor. I was selling against a bad memory.

[Chris Feroli @cferoli]

Mid-pitch, the buyer stopped me: "I realize this isn't what you guys do. It's a piece of what you do. What you do has a much bigger vision." He described my product better than my deck did.

[Chris Feroli @cferoli]

I was demoing a tool. He was buying a new way to work. Those are two completely different sales.

[Chris Feroli @cferoli]

We almost lost a big deal last quarter. Not to a competitor. To the buyer's last vendor.

[Chris Feroli @cferoli]

@HarrisFanaroff Making value-add introductions. The service provider knew our challenges beyond what they helped us with and introduced us to other people they trusted

[Chris Feroli @cferoli]

Great idea. Allow me to make a quick case for golf though. It is the ultimate mental sport and completely frustrating. It allows you to see how people act when things aren’t going their way. Do they accept their results or cheat on their score a little? How do they treat the people working at the course? I’ve been pleasantly surprised and downright shocked by some golf course behavior that I would have never learned through a meeting.

[Chris Feroli @cferoli]

@martinroth Agree 100%. You don’t want the customer to ever think that the recommendations CS provides has any other (e.g. financial) motive other than their success

[Chris Feroli @cferoli]

@farnamstreet @shaneparrish The best tips to increase sales for your new business

Beginner Solopreneurs struggle with their sales process. They want to attract great clients and need to know how to measure their business.

Here's a 5-day crash course:

https://t.co/L1XeJ2Pz0l

[Chris Feroli @cferoli]

I listened to an great podcast from @farnamstreet that completely reframed my thinking on a high-performance mindset

@shaneparrish interviewed Dr Jim Loehr, a famous performance psychologist

Here are the 5 reframes I discovered:

[Chris Feroli @cferoli]

@farnamstreet @shaneparrish I encourage anyone interested in how to perform at a higher level to give this a listen

[Chris Feroli @cferoli]

@farnamstreet @shaneparrish 5. The most successful people develop a charater of strong morals and ethics

People root for the success of other good people. High performers that develop a strong character have others in their corner cheering them on.

[Chris Feroli @cferoli]

@mistamor You mean besides hanging up? Lol

[Chris Feroli @cferoli]

@morganjingram Find ways to stay competitive for fun outside of your day job