Channing Cole

Representing the best in MSK - Surgeons, Practices, & Organizations | Founding Member @etal_group | Executive Board Member

[Channing Cole @channingecole]

“Awesome. This is so awesome. I already reached out to a patient who contacted us through the site. He needs help! This is incredible. Less than 1 day and we potentially made a difference.”

This is what it’s all about.

Visit —> https://t.co/r6worqwRQf 🩻⛷️🏔️

[et al. @etal_group]

Dr. Mark Kryskow has long stood at the intersection of precision and purpose, advancing chest wall and trauma surgery, building systems where none existed, and serving with a commitment that reaches far beyond the operating room. From the mountains to the ICU, his work has shaped trauma care, empowered communities, and restored quality of life to patients who needed it most.

As founder of the Regional Mountain Trauma System and Trauma Medical Director at Berkshire Health Systems, Dr. Kryskow has spent decades ensuring that the right care finds the right patient.

In partnership with et al., a digital presence has been built to grow alongside his mission. This platform will be amplifying the impact of his patients’ stories, extending reach for those in need, elevating education across clinical and alpine environments, and strengthening the bridge that connects the right surgeon to the right patient.

Care that climbs higher 📷
Visit: https://t.co/NfdSWIUiRp

Right Surgeon ⇄ Right Patient

#TraumaSurgery #CriticalCare #ChestWallReconstruction #AlpineInjuries #VeteranSurgeon #Berkshires #RMTS #BrandLaunch #WebsiteLaunch #etal

[Channing Cole @channingecole]

A remarkable model powered by incredible people. Grateful to Dr. Juan David Lacouture & Dr. Camila Nieto for the introduction to their team, facilities, and vision. After witnessing a truly service-driven model, I knew we needed to foster further connection! More to come 💯

[Dr. Peter A. Cole @peter_a_cole]

Orthopaedic Outward-Bound in Cartagena

It was awe-inspiring to take a tour of a striking new hospital on the coast of Colombia, whose mission is to serve an impoverished country-side even while delivering the highest-end orthopedic care for ‘surgical tourists’ in the pulsating cities of Cartagena, Barranquilla, and the coastal region of spectacular Colombia.

Dr. Juan David Lacouture (@jdlacouture), a true humanitarian and rising star in shoulder surgery & trauma, led the tour with his mentors, and my dear Bogotano friends Carlos Olarte Santos & Tatiana Almario AristizAbal (@talmario). His heart for ‘la gente’ and desire for exceptionalism in care to all peoples was literally biblical, and matched his pride for this phenomenal new orthopedic & trauma facility.

The Bogota Santa Fe Foundation (@FSFB_Salud) project to build and run Hospital @SerenadelMar revealed to me The Power of Benefaction. Carlos and Sonja Haime, prominent Cubo-Colombian business magnate-philanthropists who were inspired by their treatment at Hospital for Special Surgery (@HSpecialSurgery) in New York, had a heart for seeing-through the same level of care in their country. HSS’s on-going partnership with Hospital Serena del Mar manifests in an annual educational event with HSS in Cartagena, to amplify the level of care everywhere.

The hospital seems to lack nothing and is a sanctuary for healing even in life and death. It provides tremendous freedom to learn what’s possible even unto frontiers we do not yet know.

#GlobalOrthopaedics
#HealthcareLeadership
#MedicineWithPurpose
@etal_group

[et al. @etal_group]

• A mountain biking accident left Erich with a severe scapula and chest wall injury.

• After 2 years of incomplete healing, he faced chronic pain and limited mobility.

• In 2023, he underwent an 8 hour reconstructive surgery.

• Dr. Cole and his team at the Scapula Institute realigned Erich’s collapsed ribs and reconstructed his shoulder blade using a bone graft.

• Recovery demanded a gritty PT process—one that Erich tackled head-on.

• Today, Erich is back to what he loves: strength training, rock climbing, and snowboarding.

• The surgery restored not only physical function, but also confidence and hope.

Shared with full consent.

#ScapulaReconstruction #ChestWallTrauma #TraumaRecovery #PatientStory #RightSurgeonRightPatient

[Advita Ortho @AdvitaOrtho]

We are proud to announce the first clinical use of the Equinoxe® Scapula Reconstruction System, the first dedicated trauma solution designed to treat acromial and scapular spine fractures. Read more here: https://t.co/hH5vlTa1qq

#AdvitaOrtho

[et al. @etal_group]

Right Innovation: Cryo Nerve Block
⇄
Right Surgeon: Dr. Mark Kryskow

[Dr. Peter A. Cole @peter_a_cole]

This @jbjs Case Connector in Vol. 16, No. 2, April-June 2026. is important to me for three reasons:

1.) It represents an all-too-common pathology which is unfortunate and avoidable, The Forequarter Lateral Implosion malunions.

2.) I co-authored this project with two dear visiting fellows from Latino America, Drs. Carlos Moreno-Castillo (@drmorenocast) & Alejandra Huaco Aranguri.

3.) I affectionately call these reconstructions, The Whipple surgeries of my Ortho Trauma practice!

Access Here: https://t.co/WIQYbhedBQ

@Scap_Institute @etal_group #OrthopaedicTrauma #JBJS #ScapulaSurgery #GlobalOrthopaedics

[et al. @etal_group]

Something new is coming

The Scapula Institute is a dedicated team advancing research and education in shoulder and chest wall injury, delivering the highest level of care to patients facing the most complex challenges in the space.

We’re proud to be partnering in building a platform that reflects this mission, one that positions The Scapula Institute as a global network: supporting the scapula, its patients, and the clinicians who care for them.

A refreshed brand. A new digital home. A step toward setting the global standard for scapula care.

The Strategic Brand Platform is coming soon.

#ScapulaInstitute #ComingSoon #Rebrand #ScapulaCare #MedicalEducation #PatientCare

@Scap_Institute @peter_a_cole

[et al. @etal_group]

360 Video — Part 3 of 3

et al. is honored to help tell the stories behind missions like Scalpel At The Cross, where surgical excellence and purpose-driven care come together in a powerful way.

Over the course of 20+ years, this mission has grown not only in the quality of care delivered, but in the people it brings together to serve with compassion and intention. Every patient is seen, known, and valued.

Each patient receives skilled, dedicated medical care, along with a renewed sense of hope. True healing doesn’t stop at the body....it reaches the soul.

Learn more and get involved: https://t.co/U8E8uSxkm8

Right Surgeon ⇄ Right Patient

#ScalpelAtTheCross #MSK #SurgicalMissions #Healing #etal

[et al. @etal_group]

Dr. Mark Kryskow has long stood at the intersection of precision and purpose, advancing chest wall and trauma surgery, building systems where none existed, and serving with a commitment that reaches far beyond the operating room. From the mountains to the ICU, his work has shaped trauma care, empowered communities, and restored quality of life to patients who needed it most.

As founder of the Regional Mountain Trauma System and Trauma Medical Director at Berkshire Health Systems, Dr. Kryskow has spent decades ensuring that the right care finds the right patient.

In partnership with et al., a digital presence has been built to grow alongside his mission. This platform will be amplifying the impact of his patients’ stories, extending reach for those in need, elevating education across clinical and alpine environments, and strengthening the bridge that connects the right surgeon to the right patient.

Care that climbs higher 📷
Visit: https://t.co/NfdSWIUiRp

Right Surgeon ⇄ Right Patient

#TraumaSurgery #CriticalCare #ChestWallReconstruction #AlpineInjuries #VeteranSurgeon #Berkshires #RMTS #BrandLaunch #WebsiteLaunch #etal

[et al. @etal_group]

Dr. Kryskow’s mission is to deliver uncompromising surgical care grounded in compassion, honesty, and relentless advocacy—treating every patient like family and walking with them from injury through full recovery.

Joseph’s story is a powerful testament to that mission. Thank you to @AtriCure for the solutions you provide and for capturing this story so well.🤝

#PatientFirst #SurgicalExcellence #RecoveryJourney #MedTechImpact #SurgicalPartnership

[Channing Cole @channingecole]

Right Innovation: Cryo Nerve Block
⇄
Right Surgeon: Dr. Mark Kryskow
⇄
Right Patient: Joseph

Dr. Kryskow is the best, and his commitment to his patients is unmatched! Great work on this!

#RightInnovation #RightSurgeon #RightPatient #AtriCure #drmarkkryskow #Joseph #etal

[et al. @etal_group]

Dr. Kryskow’s mission is to deliver uncompromising surgical care grounded in compassion, honesty, and relentless advocacy—treating every patient like family and walking with them from injury through full recovery.

Joseph’s story is a powerful testament to that mission. Thank you to @AtriCure for the solutions you provide and for capturing this story so well.🤝

#PatientFirst #SurgicalExcellence #RecoveryJourney #MedTechImpact #SurgicalPartnership

[Channing Cole @channingecole]

@etal_group @peter_a_cole 👏

[et al. @etal_group]

360 Video — Part 2 of 3

German’s story is one of patience. Almost 3 years ago, German sustained a proximal femur injury from a car that ran over his leg. He later underwent surgery at a local hospital. The surgery was unsuccessful and in January of 2024, he slipped and fell which worsened his state of being, setting him back tremendously.

By the time of the August 2024 Scalpel At The Cross surgical campaign, he was facing complications from failed implants and a nonunion of the femur. He was immediately scheduled for a revision surgery, which involved a complex femoral reconstruction with bone grafting. However, just as the Scalpel staff was preparing for surgery, an emergency case arrived at the hospital, causing German’s procedure to be postponed until the November 2024 campaign.

Without a word of complaint, German waiting 4 months and returned in November 2024 for surgery, showing deep gratitude with an unwavering smile on his face. Today, he's standing on both legs, with his children always by his side.

Visit https://t.co/U8E8uSwMwA

#PatientJourney #OrthopaedicTrauma #HealingInAction #GlobalSurgery #Pucallpa

[et al. @etal_group]

Matt Booth is a web designer and developer based in England with more than 13 years of experience building websites that are both visually compelling and technically sound. His work spans UI design, design systems, front-end development, CMS builds, and eCommerce platforms, bringing together a strong creative eye with deep technical expertise. Matt translates et al.’s surgical brand strategies into high-performance digital platforms. He helps ensure that the websites we build for surgeons, organizations, and partners across the musculoskeletal space are fast, reliable, and thoughtfully designed to support sustainable growth. It’s difficult to make complex web development processes both approachable and effective, but Matt does so seamlessly. His work transforms ideas into purposeful digital experiences that perform. We’re grateful to have Matt as we continue building the infrastructure behind some of the most impactful work in musculoskeletal care. #WebDevelopment #DigitalInfrastructure #MusculoskeletalHealth #surgeons #etal

[Channing Cole @channingecole]

@etal_group @petercoleworld 💯% Game Changer

[Peter A. Cole, MHA @petercoleworld]

One of my favorite stories.

I watched Edison go from wheelchair-bound—discouraged, low self-worth, feeling like a burden—to a man whose joy overflows and who now gives back to others.

That’s what true restoration looks like, both physical and from the heart.

I love this one because it sits at the intersection of what matters most to me: Scalpel At The Cross’ mission, the impact of musculoskeletal transformation, and et al.’s ability to tell these stories at the highest level.

This is more than surgery. Also, those pipes 🤌🏼

[Channing Cole @channingecole]

Meet Edison

His transformation begins with physical restoration through surgery, but this sets the course for his entire life to change.

Stories like Edison’s deserve to be brought to light. Learn more at https://t.co/O1SVjB1gVb

#partnership #surgery #MSK #scalpel #etal

[et al. @etal_group]

For 30 years Edison lived with debilitating hip pain, eventually becoming wheelchair-bound. He was beyond discouraged, unable to provide for his family, and turning to alcohol as a means to cope. The future looked bleak.

Through a double hip replacement during a Scalpel At The Cross campaign, he believes God brought the right surgeon at the right time through Scalpel At The Cross - Dr. Jason Caron.

Today, Edison walks free of pain and runs a restaurant in Pucallpa, Peru. When Scalpel returns for surgical campaigns, he often comes to visit—singing, dancing, cooking, and using every gift he has from a place of sheer joy.

This is more than surgery.
This is restoration—body and soul.

Please visit https://t.co/qeeMX0rOOG to learn more about the incredible work taking place in the Peruvian Amazon, and explore https://t.co/Q0De6Myhpj to see how we can support your production needs.

et al. is honored to capture the most meaningful stories across the musculoskeletal space.

#ScalpelAtTheCross #Partnership #Edison #RightSurgeonRightPatient #Pucallpa #musculoskeletal #MSK #etal

[et al. @etal_group]

Vote below: 1️⃣, 2️⃣, 3️⃣, or 4️⃣ 👇

As The Scapula Institute prepares for a new look, we invite you to be part of the process by voting on their next logo.

[et al. @etal_group]

The Scapula Institute is a dedicated team advancing research and education in shoulder and chest wall injury, while delivering the highest level of care to patients facing these complex conditions.

et al. is proud to partner in building a platform that reflects this mission, positioning The Scapula Institute as a global network supporting the scapula, its patients, and the clinicians who care for them.

Together, we are elevating a digital ecosystem designed to advance research, education, and patient care across the entire shoulder girdle. This is more than a rebrand. It’s a step forward in setting the global standard for scapula care.

#Rebrand #Healthcare #ScapulaInstitute #ScapulaSurgery #Orthopaedics #ChestWallInjury #etal @BrahmeMD @whereideaslive

[Channing Cole @channingecole]

@etal_group 👌