I did not know Oliver Tree very well, we never met and only chatted a couple of times over the years… but when I heard of his passing, I remembered we had just recently chatted.
I stupidly never saw this message until yesterday and never got to respond to this super touching and far too kind message.
For those mourning, know that this is the kind of guy he was in private…. really wish I had gotten to know him more. ❤️❤️❤️
A realtor told us they spent an hour after every sale mailing postcards to nearby homes.
So we rebuilt the entire workflow in Adaptive.
Now it:
• finds homes within a mile
• looks up owners
• writes the postcards
• proofs the print files
• mails them
• logs everything in the CRM
Total runtime: under a minute.
Build time: 23 minutes.
Comment “Neighbor Mailer” and we’ll DM you the recipe + 1,000 free Adaptive credits.
Here's everything that happened in AI X Marketing recently👇
(save for later)
1. Fractionally Labs launched “Marketing Genie, an automating lead generation and campaigns for SMBs.
Impact: Helps small businesses run full funnels with less effort and faster growth.
2. Omada AI introduced an “AI marketing team” for SMBs at ~$9/day, covering posts, ads, design, and responses.
Impact: Makes agency-level marketing accessible, affordable, automated, and multi-channel.
3. Sumble raised $38.5M for an AI platform tracking company signals for ABM.
Impact: Enables real-time triggers and sharper B2B personalization.
4. Epiminds raised $6.6M to launch “Lucy,” a suite of 20+ autonomous marketing agents.
Impact: Signals the rise of multi-agent AI, faster execution, more time for strategy
5. Brandi AI launched a global agency program around “AI visibility” and GEO (Generative Engine Optimization).
Impact: Introduces a new KPI, ensuring brands are cited by AI assistants, not just ranked in search.
6. @otterlyAI partnered with newsrooms to track brand mentions in AI-generated answers.
Impact: Positions AI assistants as new distribution channels, brands must track and optimize share of voice.
7. @PandanSocial launched “PandAI” for 3D visuals, multilingual ads, and rapid content creation.
Impact: Reduces cost and time, enabling localized, personalized campaigns.
8. Friend’s “AI companion” ad campaign faced backlash over artificial friendship.
Impact: Highlights the risk of emotional AI marketing, trust and sentiment are fragile.
9. @theheinekentom parodied AI friendship tech with a “beer-opener wearable” campaign celebrating real friends.
Impact: Uses AI culture to reinforce human-first, authentic branding.
10. @WPP and @Google signed a $400M deal to embed generative AI into WPP’s creative and media services.
Impact: Makes AI-driven, hyper-personalized creative the new industry standard.
11. @OpenAI and @Walmart partnered to enable in-chat product discovery and purchases.
Impact: Signals the rise of conversational commerce, shopping may shift from apps to chat experiences.
12. Hypeo Ai raised $200K to build an AI-driven influencer marketing platform.
Impact: Automates influencer matching and measurement, helping smaller brands scale campaigns.
13. Adora launched an AI platform to auto-generate and optimize brand-safe ad variants.
Impact: Scales creative production, marketers can quickly produce and test many ad versions.
14. @SlackHQ upgrades Slackbot into a true team assistant, summarizing channels, drafting plans, and organizing projects.
Impact: Streamlines workflows, reducing busywork and accelerating execution.
15. @AnthropicAI's claude launched “Skills,” letting brands embed guidelines and expertise into the AI.
Impact: Delivers consistent, compliant, and on-brand content at scale.
➡️ We dig deeper into AI × marketing biweekly sharing stories, tools, and interesting tactics.
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from what i’m seeing in Austin, the small business boom is already here.
the old guard is falling behind. the next wave of small business owners will use AI to turn reviews, Google Business Profile, social, DMs, and follow-up into real local revenue.
that’s the gap https://t.co/TyiMV09Zdm is built to close.
We’re going to witness the biggest small business boom in history.
Even with all the AI doomerism, the ones who buy a small business over the next few years will set their families up for generations.
one of the biggest lie of the internet hustle culture is that being disciplined is the most important factor, cap. being good its what matters, just be good at things. not even just good, but like way better then the average people doing the same thing, otherwise you're ngmi
everything you make past 4.5 thats complex will likely break if you aren't technical. from there, you either figure out why it broke or continue breaking it.
you can apply that "figuring out" part to anything really.
it's based on literally nothing but vibes but recently i've had the feeling we're experiencing something like global ai anti-psychosis, an ai Flynn effect, like ambient exposure to models past opus 4.5 is actually generally making people smarter and saner
Mr beast reveals he made his first 250 employees read ‘The Goal’ so they understand when he says Bottleneck
“I made my first 250 employees read it it helps get everyone on the same page of when I say bottleneck I use the word bottleneck quite a bit especially when filming”
“if I tell you you’re the bottleneck to the production to me that’s a very very serious sentence”
> Self and other is a toggle switch in the brain
> 5-MeO-DMT flipped mine
> 100% decoupling from self
> 150% tightening with others
> Others felt like me for four weeks
> First-in-human data
Makes you wonder if "me" and "I" are illusions.
Measured with @KernelCo
Adaptive can now create and edit product videos like this via prompting.
Here it is using that new capability to introduce itself.
Created using our new Ultra Agent.
Introducing Triggered Agents
AI agents that take action when things happen.
Shopify stock low → Adaptive finds the supplier and drafts the PO.
Stripe payment fails → Adaptive reads the history and starts recovery.
GitHub PR opened → agent reviews the diff and flags the risk.
We want you to try it for free.
Share a use case in the comments to get $50 of Adaptive credits.
@_May_Ham We do this over at https://t.co/hi1sPWqIn5 the people that end up partnering with us do it because they can't afford those salaries. Discount for those interested AUSTIN-J-5FD3
@GeniusGTX We do this over at https://t.co/hi1sPWqIn5 the people that end up partnering with us do it because they can't afford those salaries. Discount for those interested AUSTIN-J-5FD3