Matt O'Connor

Copy Chief. Loves info-products/supps. Work with me:

[Matt O'Connor @conversiongods]

@foundmyfitness Better tell that to Dave Asprey.

[Matt O'Connor @conversiongods]

@SamCKx @England Nah, Kudus plays for Ghana

[Matt O'Connor @conversiongods]

@Therichardralph So build something in your spare time and quit moaning about earning decent money.

[Matt O'Connor @conversiongods]

@karmaco1a FIFTY??

[Matt O'Connor @conversiongods]

@BriAnimator_ The book is better.

[Matt O'Connor @conversiongods]

One way to feed and train your copywriting brain:

Whenever you see a product in a store or an ad on TV, think...

How can I twist this to make it more compelling? How can I connect this to something else and make it feel new and exciting?

[Matt O'Connor @conversiongods]

@bratinceptly Jon, Dr Steve,and David = great people

[Matt O'Connor @conversiongods]

https://t.co/ihmpEa5eCA

[Matt O'Connor @conversiongods]

@EcomSapo ‘Without all the shady stuff’

Fake testimonials under the VSL.

[Matt O'Connor @conversiongods]

I always liked the rhythm of:

"Working in a job you hate for a boss you can't stand"

hat tip Vin Montello.

[Svet Dimitrov @TheCopyTitan]

The best copy starts in uncomfortable places.

Sadly, most copywriters avoid this.

Instead, they stick to surface-level pain points:
- “Quit your 9-5.”
- “Lose weight fast.”
- “Make more money.”

But the best copy goes MUCH deeper:
- “You don’t hate your job — you hate yourself for staying in it.”
- “You don’t want six-pack abs — you want your ex to regret leaving you.”
- “You don’t want a business — you want freedom and being in control of your life.”

These uncomfortable truths is what make people feel understood.

And when people feel understood, they trust you.

That’s the real secret.

Stop writing what’s comfortable.

Start writing what’s true.

[Matt O'Connor @conversiongods]

@joshdgavin Yeah, when I had my own health offer we just hosted the program on the thank you page. No login needed. Saved a ton of headaches.

[Matt O'Connor @conversiongods]

@tomhfh 'Fake work'? Mate, you post on X for a job.

[Matt O'Connor @conversiongods]

Slick site and fun history lesson for the UK's new AI fund: https://t.co/xbTqIr4aR9

[Matt O'Connor @conversiongods]

@Dominic2306 Love this bookshop.

[Matt O'Connor @conversiongods]

@sonny8s Sent you a msg yesterday

[Matt O'Connor @conversiongods]

Why is there never any discussion of long form VSLs on X?

Our newest VSL is bringing in 100+ sales a day and the buy button doesn't even appear until 30 minutes in.

Direct response is bonkers when you think about it.

[Matt O'Connor @conversiongods]

@crawfax Not every VSL has to be scuzzy

[Matt O'Connor @conversiongods]

@jchdotme Sent you a msg

[Matt O'Connor @conversiongods]

@SuppsCopyChief Time for you to release that listicle course, Steve ;)

[Matt O'Connor @conversiongods]

@Nicolascole77 We Xenials are the last (glorious) generation to have had an analog childhood and digital adulthood.

[Matt O'Connor @conversiongods]

@moritzbauerbiz That’s what we do