AS | Direct response copywriter 📧

Direct response copywriter | Short form emails | Auto responder sequences

[AS | Direct response copywriter 📧 @copystarr]

Thats why pre-framing bridges are important

[MERCVRE @MercureCopy]

All good Copywriters know about awareness levels.

They use them to match their Copy to their reader, to meet them where they’re at.

But what if I told you there’s an even more profitable way to use them?

It’s what the biggest DR companies are doing.

They not only write Copy with awareness levels in mind…

They build their entire business around them.

Each product targets a specific stage of understanding, effectively moving them up the ladder from skeptical strangers to loyal customers.

It’s the difference between optimizing a single piece and architecting an entire profit system.

Detailed thread drops tomorrow morning.

[AS | Direct response copywriter 📧 @copystarr]

@MartoneMoves @reecethebrah Yes. Don't pay attention to online bs too much

[AS | Direct response copywriter 📧 @copystarr]

@DY_leads Precisely !

[AS | Direct response copywriter 📧 @copystarr]

Lack of clarity is the biggest killer of funnels and sales.

When customers stumble upon a new brand there are a thousand unanswered questions

And most of the time customers are not deterred by lack of value but by lack of clarity.

Good copy and brand/product design fixes this.

[AS | Direct response copywriter 📧 @copystarr]

@wizofecom Its not a scam.

Its a drug for these folks

[AS | Direct response copywriter 📧 @copystarr]

So many DTC brands struggle with pricing.

So heres a tip :

The best price for the product is when customers are angry about it but still pay it.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Bad CTAs vs. Good CTAs:

(bookmark this)

[AS | Direct response copywriter 📧 @copystarr]

@lavanya_sf Definitely up there

[AS | Direct response copywriter 📧 @copystarr]

Some easy to get into "your reader's mind" phrases -

- Just Pretend
- The More You
- Every time You
- What It’s Like When
- Suppose
- Remember
- What Would It be Like If
- Find Yourself
- Realize
- Sooner or Later

[The Art Of Sales @SalesIsAnArt]

You're not scared of selling

You're scared of being judged for selling.

“What if they think I’m pushy?”
“What if they reject me?”
“What if I sound desperate?”

The moment you stop caring what people think, your income explodes.

[AS | Direct response copywriter 📧 @copystarr]

@philosopher__jp thanks brother

[AS | Direct response copywriter 📧 @copystarr]

One of the easier opening phrases to catch attention

“The [noun] Who Perfected The [topic]”

Ex.

"The 65 year old who perfected bio-hacking"
"The high school guitarist who perfected the vibrato"
"The cat mom who perfected the Keto diet"

For maximum benefit -

Here [noun] must be your typical audience
And
[topic] must be a niche/small step in their over-all bigger goal.

[AS | Direct response copywriter 📧 @copystarr]

Integrated 100+ biases into my toolbelt now.

[AS | Direct response copywriter 📧 @copystarr]

Copywriting is a useless pursuit without understanding psychology.

Or you can copy and paste smartly and that too will take you quite far but only so far.

[AS | Direct response copywriter 📧 @copystarr]

There is no better offer formula in 2025 than giving selflessly.

Hard to implement though!

[AS | Direct response copywriter 📧 @copystarr]

@Grimhood People specially on carnivore diet underestimate just how much potassium human body needs specially compared to other micro nutrients like magnesium, zinc etc.

[AS | Direct response copywriter 📧 @copystarr]

@alexfeinberg But most are inflammed

[AS | Direct response copywriter 📧 @copystarr]

@PerfectGuide_ quality always

Give me three bad mofos and I'll take over the world

[AS | Direct response copywriter 📧 @copystarr]

@theoliveranwar Damn those are crazy results!

[AS | Direct response copywriter 📧 @copystarr]

Its 2025 and Bobs formula for long form is still a freakin hit -

-> Quality product
->Customer profile
-> Credibility
-> Offer
-> Conduct exhaustive research.
-> Rest to let your ideas percolate.
-> Create a comprehensive list of features, facts and figures.
-> List every benefit.
->Create an irresistible offer.

-> Create a great guarantee(i.e., don’t be ho-hum about this critical risk-reducer!).

-> Write an attention-grabbing headline.
-> Draw attention to key points using color.
-> Limit the number of graphics.
-> Hook the reader with a no-holds-barred opener that starts delivering on the headline.
-> Eliminate early objections.
-> Create enticing cross heads throughout the piece.
-> Make your prospect feel their pain deeply.
-> Eliminate their pain.

-> Establish your credibility.
-> Lock in that credibility with “an insider benefit.”

-> Provide unquestionable proof that your solution delivers.

-> Break your copy into readable chunks.
List the benefits of using your product.

-> Summarise the key benefits.
List the features of your product.

-> Go above-and-beyond with the package you’re offering.

-> State the price.
-> Call to action.
-> Add a piggy-back offer to boost average order value.
-> Minimize risk.

-> Close by summarising the major benefits.
-> Add a PS.
-> Make it easy to buy.
-> Eliminate all distracting links.
-> Let the copy rest.
-> Revise for maximum impact.

[AS | Direct response copywriter 📧 @copystarr]

@LunarisSalo Things that truly work are not generally seen en masse

[AS | Direct response copywriter 📧 @copystarr]

Once thing I have doubled down on is making sure every claim I make in the offer copy, it opens a loop in the reader's minds.

Placing an early CTA gives the readers a chance to close this loop.

This only works if the know-how is never revealed in the funnel prior to this CTA.

This way the loop cannot be closed until the call to action is met.

And this built up intrigue (if managed well across the rest of funnel) becomes the primary reason for the sale/conversion.

This early CTA often saves a lot of frustration for already familiar (or already emotionally sold) prospects.

Ultra Pro Tip Max :

Hey Copystarr, how do we manage this intrigue across the rest of the funnel.

"You keep disqualifying your prospect through the funnel and generate a feeling that they have stumbled across something really valuable and they don't deserve it. Remember! People chase what they can't have".