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https://t.co/nRvoyBgxmi
@tferriss Another 80/20 anecdote:
The 5 most common submissions make up ~82% of all submissions in the UFC.
The other ~18% come from 19 less-frequently used submissions
@RyanHoliday Literally been reminding myself of this everyday as a way to combat negative thoughts. Of course, Epicurus put it so much more eloquently.
Short, sweet, and incredibly useful for writers who do interviews.
Also great for writing in general. I find great questions to be the most useful tool for overcoming writer’s block.
https://t.co/gq5cJPSHeO
So true. I recently realized this when I separated my personal, political, & professional Twitter into 3 separate accounts.
I spend all my time on the pro account now, it’s dope af, & I’m not stressed/angry all day anymore.
maybe it's just marketer cynicism, but my brain switches off the instant I see "achieved X% increase" in a blog post title/webinar/case study
anyone else?
@thinking_slow I also think it’s because we’ve written some of those case studies for clients and know that the truth is far more underwhelming than the headlines imply.
@derek_gleason A good case study should focus more on how the results were achieved in the specific context of the client/situation being discussed.
The real goal is to communicate that you’re a person/company who can intelligently solve a problem for your target.
@rainatrivedi@deveshkhanal Def. Anything that expresses deeper interest in your offers.
I wonder if there’s anything less forward that might indicate legit qualification.
Perhaps the type of lead magnet?
Like if someone downloaded a lead magnet on predictive maintenance for manufacturing re: Tryolabs.