Creator Lab

Deep convos w/ the leading entrepreneurs of our time. Hosted by @bzaidi. Find “Creator Lab” on YouTube or your fav podcast app👇🏾

[Creator Lab @creatorlabfm]

Thank you @tunein for featuring Creator Lab on your homepage today! This convo with @garyvee and @bzaidi was a classic - real talk about luck, depression and legacy.

[Bilal Zaidi @bzaidi]

Had a 🔥 chat w/ @AdmaniExplains on creator lab:

– why MrBeast is ruining youtube
– going viral on tiktok
– lessons from 100mil+ views
– growing to 400k followers on TikTok
– breakdown of his creative process including descript editing setup
– quality vs. quantity
- monetization examples
– creating for the algo vs. what you want

Full convo below (and anywhere you get pods)

[Michael McGuiness @mikemcg0]

Q: How do you decide which customers to listen to?

As Superhuman founder & CEO Rahul Vohra puts it:

“In a world where you’re drowning in feedback—and most startups are drowning in feedback—you have to filter it down to only the stuff that’s going to increase the number of people who fall in love with your product.”

Most startups will listen to all feedback from on-the-fence customers, but this isn’t targeted enough and will often lead to a muddled, incoherent product.

As Rahul argues in the clip below, you need to identify the main benefit of your product—for Superhuman this was speed. And then focus on the feedback of on-the-fence users who also view this as the main benefit—there’s often something small holding them back.

Users for whom your main benefit does not resonate (e.g. Superhuman users who value offline capabilities rather than speed), are unlikely to ever fall in love with your product.

When Superhuman ran this analysis in 2015, they found that the main thing holding back users who viewed speed as the main benefit was their lack of a mobile app. Probing further, they found some less obvious and more interesting requests, such as integrations, attachment handling, calendering, unified inbox and read receipts.

With a clear understanding of their main benefit and missing features, they were able to move this cohort of users from on-the-fence into the territory of enthusiastic advocates.

As Rahul puts it in his Product Market Fit Engine article:

“To increase your product/market fit score, spend half your time doubling down on what users already love and the other half on addressing what’s holding others back.”

But make sure you’re focusing on users who love the main benefit of your product. Users who don’t are unlikely to ever fall in love with your product.

[Kallaway @kanekallaway]

First long-form pod as a guest.

Went super deep on the ins and out of storytelling, growing on short-form, and lots more 🤙🏼

[Creator Lab @creatorlabfm]

@bzaidi @kanekallaway 🔥🔥🔥

[Bilal Zaidi @bzaidi]

Had a 🔥 chat w/ @kanekallaway on creator lab:

– smashing 100mil+ video views

– growing 280k audience on Tiktok & Instagram

– going viral with vertical video

– writing & editing process

– live screen share of his adobe premiere setup & sample scripts

– comedy, storytelling & long-term vision

– quitting his job to go full-time creator

[Mario Gabriele @mariogabriele]

So much fun jamming with Bilal. Give it a listen to hear my thoughts on ChatGPT, VC, and, of course, Love Island.

[Bilal Zaidi @bzaidi]

Had an amazing time chatting w/ my friend @mariogabriele on creator lab:
https://t.co/KmqpFIe5X4

Listen in to hear us discuss:
– ai, crypto + health-tech
– web 2.5 companies
– raising a $15mil fund
– building the generalist
– google vs chatgpt vs msft
– contrarian opinions

[Danielle Newnham @daniellenewnham]

Happy V day lovers! ♥️

Looking for some inspo? Listen to these two wonderful humans 🎙🎧

@bzaidi talks to @TimArmoo about building a company to sell, influencer marketing, and having a long-term view

https://t.co/SvkXyDt28h

[Varshul CW @varshul_cw]

Conversations like these give a really good perspective on how legacy studios adapt to new generative AI tech magic

https://t.co/QTFyRbsZ7l

@creatorlabfm

[Bilal Zaidi @bzaidi]

Had a great time chatting w/ @bentossell on Creator Lab.

We discussed:

– ai hype vs utility
– open ai vs google vs microsoft
– ai travel assistants
– personalized search + @shl's ask my book
– 2023 predictions
- building ben's bites

🔗https://t.co/8Tsbatbf4x

[Bilal Zaidi @bzaidi]

Had an amazing chat w/ @dannypostma on creator lab:

- most exciting things in AI
- 8 months to a 7-figure sale
- AI business ideas
- future use cases
- slowmad lifestyle & indiehacking

https://t.co/n2YchnQxam

[Bilal Zaidi @bzaidi]

that's 2.5 days of talking nonsense with the boys @TrungTPhan @jackbutcher 😂

[Krish Himmatramka @khimmatramka]

@MrJacobEspi How to Build a Brand People Love by @bzaidi and @emilyheyward https://t.co/wuyAnO4Zri

[Elijah @eli1ah]

Went on @bzaidi pod @creatorlabfm and spoke about pirate radio, web 3 and education reform https://t.co/9xjt6SxqFl

[Elijah @eli1ah]

Joined @bzaidi on @creatorlabfm this week! East London lads talking about Pirate Radio, Web 3, George Monoux College, Mozart and more! https://t.co/9xjt6SwSPN

[Bilal Zaidi @bzaidi]

Had a great chat w/ @eli1ah on the history of grime & future of music.

Listen here:
https://t.co/bgqV8PAjZ7

[Danielle Newnham @daniellenewnham]

Great new episode from @bzaidi and @TrungTPhan @creatorlabfm

Love learning the back stories - truly fascinating and includes some great insights.

Writing in Public, Twitter Growth and The Power of Memes.

https://t.co/xU62lKUH5n

[Trung Phan @TrungTPhan]

Did a pod with the homie Bilal.

Had a blast talking Vietnam, my backstory, writing in public and all things Twitter.

Give it a listen: https://t.co/BOULufcBQb

[Jacob Kantor @thejacobkantor]

Really enjoyed this convo. @creatorlabfm @bzaidi Having a brother who is an ER doctor - connected with a lot of it. @adrianaoun https://t.co/0G5yJy4UL9

[Bilal Zaidi @bzaidi]

I would never...

"use my credit card online"
“buy groceries on the internet”

"get into a strangers car"
“stay in a strangers house”

"store pictures in the cloud"
“meet someone from an app”

what else?