Father, husband, outdoor enthusiast, golfer, ww kayaker, weather enthusiast, marketing, consulting, social media, & so much more! Thoughts expressed are my own
@fergie_spud@JetBlue@JFK Honestly the worste experience. A little communication would go a long way. It's too late when the pilot apologizes before take off. @jetblue has am app. Our email, phone number. There is simply no excuse. Will avoid at all costs in the future
The not to miss virtual Summit event of the year Adobe Summit! Great content for everyone with 250 sessions sharing customer learnings and teachings wrapped in a virtual experience that is sure to be unmatched (Think about it... Adβ¦https://t.co/hgvoJFrJPw https://t.co/dzzECoplCa
@smart_MS3 Thank you for your kindness. You have shone a light for a family in darkness to believe that their are good people in this world #FirstClass#Celtic4Life
Old friend throwing out first pitch at Red Sox game RT @TeamWithAVision: Play Ball! Erich Manser had the honor of throwing out the ceremonial first pitch during tonight's Red Sox vs. Baltimore Orioles.Thanks, @RedSox ! #Boston2019
@mariaduron Branding = long game
Sales = short game
These seem to get confused more and more of late. Perhaps more because of digital. π€·ββοΈ
#brandchat#a4
A4 To do- Focus on collecting and stitching your data to be able to understand and make sense of the data for action and evolve. Not to do- Dont stop listening to prospects, customers and dont be afraid to evolve #brandchat
This-> Another things brands struggle with is tieing the data together in the engagement cycle RT @allisonryder: @mariaduron@csinkus gets to the point about slashed budgets and resources (and silos)...you need robust data and analytics capabilities to do this well #brandchat
A3 Another things brands struggle with is tieing the data together in the engagement cycle for analysis and informing intelligent engagaement #brandchat
@allisonryder Timing of when and where to take the conversation to the next level. Eyeballs absolutely matter but segmenting and personalizing at the next level/ engagement towards conversion #Brandchat
A2 Hyper personalization without hyper targeting is an opportunity to engage not just a blanketed opportunity "Hi! <insert name> same old message" #brandchat
A1. To an earlier point about CX falling down, can brands develop their capabilities/support/messaging/etc. across functions and channels, so one isn't light years ahead of the other? #brandchat
A1 Brands are focused on data for privacy and targeting but seem to forget the marketing intelligence aspect once engaged and miss delivering a unique value proposition #brandchat