Curtis Haavi

SEO/AEO Specialist | Molecular Biologist Turning Health & Biotech Traffic Into Revenue

[Curtis Haavi @curtishaavi]

Most people use Claude as a chatbot. I use it as the connective tissue of my entire content workflow.

Raw ideation, keyword research, competitor analysis, and GSC data. All in one session before writing a word.

What does your workflow look like?

[Curtis Haavi @curtishaavi]

@seonatia The Bing verification step is the one most people skip entirely. ChatGPT grounds live search answers through Bing, not Google. A page indexed on Google but missing from Bing is invisible to ChatGPT's retrieval layer regardless of how well it ranks organically.

[Curtis Haavi @curtishaavi]

@semrush Cart and catalog support make agentic checkout possible. Identity linking is what makes it worth building for. Loyalty benefits and member pricing following the buyer across retailers through a single AI interaction is where the real conversion advantage sits.

[Curtis Haavi @curtishaavi]

@BrianEDean AI reading intent rather than matching exact strings is what made the 4 hour version possible. The human judgment at every stage is still what makes the output trustworthy rather than just fast.

[Curtis Haavi @curtishaavi]

@jakezward Positions 4 to 20 with existing content already ranking is the most reliable quick win in SEO. The topical relevance signal is already there.

[Curtis Haavi @curtishaavi]

My AI writing workflow starts with an observation from actually doing the work. AI turns that raw thinking into a first draft to stress test the idea.

The fact-checking, original insights, and editing that's where the real work happens.

[Curtis Haavi @curtishaavi]

@seonatia The performance data already telling you exactly what searchers typed is the part most businesses ignore entirely

[Curtis Haavi @curtishaavi]

@CyrusShepard @crestodina Original research increasing success likelihood by 50% while fewer marketers are doing it is the gap worth acting on right now.

[Curtis Haavi @curtishaavi]

@KaiCromwell The willingness to actually move the slider instead of sticking to a formula is what separates practitioners who iterate from ones who repeat.

[Curtis Haavi @curtishaavi]

@CyrusShepard True if the answer takes 600 words, the other 1400 are just friction between the reader and what they came for.

[Curtis Haavi @curtishaavi]

Everyone's treating zero-click search as a crisis. It isn't.

AI filters out casual browsers. The visitors who click through are already pre-qualified.

The metric that mattered in 2019 doesn't tell the same story in 2026.

[Curtis Haavi @curtishaavi]

@asaio87 Winning SEO and then layering GEO on top is the sequence that actually compounds. The brands trying to skip straight to AI visibility without the organic foundation are building on sand.

[Curtis Haavi @curtishaavi]

@SEOKeval The migration producing ranking improvements without any SEO work done is the most interesting data point in this post. That suggests the previous CMS had structural issues significant enough that simply moving to a cleaner platform moved the needle.

[Curtis Haavi @curtishaavi]

@SEOKeval The evergreen URL without the year is the detail that separates a one-time page from a compounding asset. A URL with 2026 in it starts from zero next November. The same URL updated with new deals builds authority year over year and arrives at Black Friday already ranking

[Curtis Haavi @curtishaavi]

@CyrusShepard Google AI Ranking Factors getting its own category for the first time in this survey tells you more about where the industry has shifted than any individual finding inside it.

[Curtis Haavi @curtishaavi]

AI only cites information it hasn't already seen.

If your article covers the same ground as the top ten results, there's nothing new to cite.

In research, you don't get published for repeating what's known. Content works the same way now.

[Curtis Haavi @curtishaavi]

@semrush Checking how AI describes your brand is so important. You can have strong reviews, solid structured data, and consistent mentions across the web and still find that AI is associating you with the wrong category or outdated information.

[Curtis Haavi @curtishaavi]

@SEOKeval The navigation menu step is the most underused one on this list. Sitewide links carry significant weight and most ecom sites waste those slots on account pages and generic category labels instead of the product category pages that actually need authority.

[Curtis Haavi @curtishaavi]

@LottiSchmitt Deleting 200 pages and tripling traffic is the proof point that kills the more content equals more SEO argument permanently. The domain was carrying dead weight that suppressed everything else.

[Curtis Haavi @curtishaavi]

AI-referred visitors convert at 4.4x the rate of standard organic traffic and spend 68% more time on site.

AI search eliminates top of funnel friction. By the time someone clicks through, they've already decided you're worth investigating.

That's not a vanity metric.