Cynthia Nguyen

Design at @Shopify. Shopkeeper of @notnotnerdy. Photography at IG: cynthyeah. Toronto.

[Shopify @Shopify]

the world’s highest converting checkout is now one page

[Cynthia Nguyen @cynthyeah]

Some seriously amazing things coming down the pipeline. Can’t wait to share what the team has been cooking! 👀

[tobi lutke @tobi]

I've got something very exciting to announce:

Entrepreneurs are heroes, and every hero needs a Sidekick ✨

[Cynthia Nguyen @cynthyeah]

@desiraeo You’re way too kind for your own good! 🥰Thank you for the love and constant support behind our team! Wouldn’t have been able to get here without you! Your leadership, brilliant mind and energy! Above all, your thoughtfulness and compassion for the team and our merchants. 🤍🥳

[Desirae Odjick @desiraeo]

If you want to check out the page for yourself, voila: https://t.co/QrejWteUxf

And if you have Qs about the tools, ping me! I either have or can get you answers ASAP.

[Desirae Odjick @desiraeo]

Last but not least, we also revamped Shopify Email’s pricing—it’s now your best bet if you’re starting *or* scaling your business 👀

[Desirae Odjick @desiraeo]

One of my fave parts was connecting with merchants who are already using these tools to feature their work 😍

And excuse me, can we just take a moment for this custom case study section @Danetag built?! THE EMAILS SCROLL.

[Desirae Odjick @desiraeo]

You can start using them in minutes with templates, or build fully from scratch if you want something custom.

Seriously, you should see what segmentation can do 👀

And marketing automations is built on Shopify Flow. Endless possibilities.

[Desirae Odjick @desiraeo]

The tools:
👩‍💻 Shopify Forms
📧 Shopify Email
💬 Shopify Inbox
🚀 Marketing automations
👯‍♀️ Segmentation

And they all work together to unlock some pretty fantastic use cases you couldn’t do before in Shopify 🎉

[Desirae Odjick @desiraeo]

Today we shipped one of the biggest projects I’ve worked on in my almost 6 years at Shopify:

Shopify Marketing Tools.

Everything (like, for real) you need to grow your email list and market to them, built right into Shopify.

[Cynthia Nguyen @cynthyeah]

@ow @stripe So fun and nostalgic to look at! Hope you’re doing well, Owen! I DM’d you too! 😁

[Shopify Support @ShopifySupport]

📩 Shopify Forms is our new and customizable email capture app.

Create impressive, high-converting forms for your online store with this *free* customer acquisition solution.

[Cynthia Nguyen @cynthyeah]

@victoriabeckham any recommended dry cleaners for your silks? Based in Toronto, CA. I wore your ivory deep V ruffle silk dress with floral appliqués at a black tie event and despite being careful, someone else poured red wine all over it.. hoping to wear this for my wedding vows

[Ben Sehl @benjaminsehl]

These last 6 months have been wild! Proud to finally share what I've been up to since joining @Shopify! We've officially launched Hydrogen & Oxygen!

https://t.co/QDu2nj2Any

Total dream to be a part of this—it's what I'd always imagined the future of "headless" would look like.

[Shopify Developers @ShopifyDevs]

Rapidly build custom storefronts w/ Hydrogen.

Learn more at https://t.co/Uw22mgmdnG and in our Developer Discord from 12 - 1pm EDT today for a live AMA chat with the product team behind Hydrogen + Oxygen.

https://t.co/6ZaJFHRL9W

[Shopify Developers @ShopifyDevs]

Don't just take our word for it. Check out @Allbirds, one of Shopify's early adopters of Hydrogen + Oxygen.

See how Hydrogen + Oxygen has helped the Allbirds team streamline their headless commerce apps.👇

[Shopify Developers @ShopifyDevs]

Deployments are managed within the Hydrogen Channel, including privacy toggling and configuring environment variables.

It’s all about performance, an excellent dev experience, and of course… fun!

[Shopify Developers @ShopifyDevs]

With Streaming SSR and Suspense, there’s fast time to first byte, progressive hydration, and preloading eliminates fetching waterfalls by loading in parallel.

Result: Customers don’t need to wait for requests to be resolved on the server before interacting with the page.

[Shopify Developers @ShopifyDevs]

Server Components allow the client and the server to collaborate in rendering the app.

This lets you write JSX for server and client while minimizing the JS bundle to only what’s needed for client interactions, solving a big performance drawback of modern JS frameworks. 👀

[Shopify Developers @ShopifyDevs]

Hydrogen uses the latest in React 18 and edge computing—Streaming SSR, RSC, & server-side caching with SWR delivers top performance. 💪

Deploy to Oxygen, Shopify’s global hosting solution for Hydrogen apps, or use your favorite Node.js or worker platform.