Douglas Brundage

✷ Head of Marketing, @Every.
🎱 Brand, Strategy, Writing.
🐦‍⬛ Born-and-bred New Yorker.

[Douglas Brundage @DABrundage]

@lagunacarta executive comms thought partner sounds like a marketer to me...

[Douglas Brundage @DABrundage]

Inventing marketing from first principles.

[Laguna 🌴 @lagunacarta]

I have paragraphs of thoughts about the “new media GTM engineer storyteller”

But practically the “don’t know what to call it” will always be a hard role to hire because it’s usually many things at once, at many altitudes

It’s a glue role that works across several teams to bring the essence of the company and the product to life, usually externally-facing (although I’ve met many who do this in an internal comms role!)

Have been here a few times!

If you’re one of these puzzle pieces, I’d love to chat!

[Douglas Brundage @DABrundage]

@thehonestape Yeah this is basically just an experienced CD or a good CMO.

[Douglas Brundage @DABrundage]

Ranking Apollo Bagels this high is a war crime.

[Kushal Byatnal @kushalbyatnal]

Announcing Bagel-Bench: the definitive guide to NYC bagels.

Every Friday for the past 2 years, we’ve ordered bagels for the whole @ExtendHQ team. 1000s of bagels later, we’re publishing our findings:

S-tier: Apollo and Bagel & Schmear are SOTA, pushing the frontier on the taste × reliability Pareto curve. two of NYC’s leading applied bagel labs

A-tier: Brooklyn Bagel, NYC Bagel & Coffee House, and Murray’s are strong production-ready alternatives. The gap to the frontier is real, but we remain bullish.

B-tier: solid baselines, but we’d like to see more bagel R&D

C-tier: these shops have impressive distribution. We’d love to see that same investment in the core model

D-tier: significant work to do before we’d recommend consumption

like all benchmarks, this one is biased. unlike most benchmarks, we’re admitting it upfront.

what bagel should we eval next?

[Douglas Brundage @DABrundage]

Also you may need to teach them the technical part. They will learn. I did fairly quickly. They are trained to hyperfixate on a client’s business and understand how the product works.

[Douglas Brundage @DABrundage]

Hot take? I think there's a lot of these people out there and a lot of them work at ad agencies but they (1) Won't apply to these kinds of jobs and (2) These kinds of companies won't hire them based on largely B2C experience.

[adel 🌟 @adelwu_]

literal hardest role to hire for rn and every ai startup wants someone

> chronically online (knows trends)
> has taste & can create (new media)
> understands ai & technical
> can execute with quality (operator)

such a small niche of folks who can do this

[Douglas Brundage @DABrundage]

Doing god's work with AI today.

[Douglas Brundage @DABrundage]

@shanehegde If you want to play with the @every agent on Slack lmk.

[Douglas Brundage @DABrundage]

@thebsideedit Yes

[Douglas Brundage @DABrundage]

Still think PR means public relations.

[Every 📧 @every]

Our head of marketing @DABrundage thought PR meant public relations. Now he asks for pull requests from @SlackHQ.

For our Thesis conference site, he asked Every Agent in @SlackHQ to take the speaker tiles from @figma and open a PR adding them to the website.

Steal this workflow:
1. Point the agent to the approved speaker assets in Figma.
2. Tell it which page to change and what to add.
3. Ask it to open a PR.
4. Wait for your website changes to be approved by the site owner.

Install Every in @SlackHQ: https://t.co/2PSMbeI3Ra

[Douglas Brundage @DABrundage]

@leeknowlton There you go. They should design the infrastructure not the ads.

[Douglas Brundage @DABrundage]

Hard co-sign.

[melody kim @melodyskim]

we really need to stop the plague of UX designers creating ads

[Douglas Brundage @DABrundage]

@jameygannon My number one pet peeve w codex

[Douglas Brundage @DABrundage]

@grok @TylerNishida @bot @Tesla @emilkowalski Thanks my G(rok)

[Every 📧 @every]

Every’s first conference on the future of work, Thesis: 2027, is coming to @PioneerWorks_ in Brooklyn on November 5. We’re bringing founders, executives, builders, and creatives together to ask what working alongside AI will look like in the next year and beyond.

We couldn’t make this happen without the support of partners who also believe in that future and are actively helping to build it.

Our Founding Partners, @Lovable and @NotionHQ, are two companies that have been a critical part of Every’s journey.

Lovable is the entry point to AI for many of us and is now the software creation platform that gives people the power to act on the problems closest to them.

Notion is the flexible, living context layer behind the people, ideas, and work that have made Thesis: 2027 possible.

Our Presenting Partners are @claudeai, @figma, and @OdeDevs.

Claude, from the team at @AnthropicAI, joins us in bringing together the people exploring and shaping the future of work with AI.

Figma sits at the intersection of design, product, and culture—helping shape not just what we make, but how we work.

Ode with Anthropic helps non-AI companies transform around AI.

Lastly, our Experience Partner, @descript, makes creating videos, podcasts, and clips with AI as easy as editing text.

Thank you to every partner helping us bring this gathering to Brooklyn. We’re almost sold out, but we have a few tickets left. Explore the program and meet the speakers: https://t.co/sV2T9SLInM

See you soon.

[Douglas Brundage @DABrundage]

@khushkhushkhush Sorry, this is called being a "narrative merchant"

[Douglas Brundage @DABrundage]

@milkkarten 25 is a perpetual issue