Dan Bassett

Marketing Director | Devon Building brands, breaking beige B2B Husband | Dad to Daisy 👶 | Dog dad to Murphy 🐶 Fitness, business & real life

[Thomas Skinner ⚒ @iamtomskinner]

To our Prime Minister @andyburnham I have an idea i want to share with you!

The “Earn Your Council Tax Back” Scheme!

It ain’t a benefit. It’s a chance for people to earn a few more quid each year while making their home towns better and nicer.

Here is how I think it will work.

Every single council has jobs that never seem to get done. I walked round Romford and noticed the bits that was lovely when I was a boy have become really run down.

Things people can do:-
Picking litter.
Painting railings.
Cleaning graffiti.
Planting flowers.
Looking after parks.
Repairing potholes.
Helping elderly neighbours with shopping.
Volunteering at community events.
Organise walks.
Etc.

Anyone over 18 can sign up through the app. Let’s call it The Bosh Back ya Council Tax Scheme App 🤣

People on the app can takes pictures or say what needs doing and you can tell the app once you’ve done what needs doing. Then once you complete a job for ya community in ya area, you earn credits. Then those credits come off ya Council Tax bill every month. Because I honestly hate paying council tax, like everyone else does!

Imagine a family getting back an extra £1200 a year just by spending a couple of hours here and there improving where they live.

The benefits are proper aswell:
Reddies back in people pockets.
The roads n streets will be cleaner
People will start taking pride in there area agen.
Lower council costs because residents are doing the simple jobs.
It’s good for peoples mental health as they can get out and do things and meet people from the community.
Young people gain will get work experience and learn skills.

What do you think? And I would like to help do it please. It will be very good for local areas. I’m sure people wud love doing it and we can be proud of where we live.

Bosh❤️

[Dan Bassett @danbassett88]

@sama Completely agree it’s more natural but it does still interrupt a little too much!

[Dan Bassett @danbassett88]

Genius ad from @OpenAI

[ChatGPT @ChatGPT]

A quick tour of the new ChatGPT Work.

[Dan Bassett @danbassett88]

@miconm The contractor should be held legally responsible but it’ll be us the tax payers and the school budget which is impacted

[Dan Bassett @danbassett88]

@natiakourdadze Stupid

[austin lau @helloitsaustin]

we just launched one of the coolest features for marketers today: Claude Design 🎨

I've posted a lot about building marketing tools without being technical, and this is the visual side of that. I described a landing page editor and Claude built me one.

here's an example of my actual workflow with it 👇

[Vadim @VadimStrizheus]

The only difference between you and Tony Stark is that he had unlimited API tokens.

[Anton Osika @antonosika]

Introducing Lovable for more general tasks.

Lovable has always been for building apps. Today it also becomes your data scientist, your business analyst, your deck builder, and your marketing assistant.

This is a big step toward what Lovable is becoming: a general-purpose co-founder that can do anything.

See examples below.

[Google Labs @GoogleLabs]

Introducing the new @stitchbygoogle, Google’s vibe design platform that transforms natural language into high-fidelity designs in one seamless flow.

🎨Create with a smarter design agent: Describe a new business concept or app vision and see it take shape on an AI-native canvas.
⚡️ Iterate quickly: Stitch screens together into interactive prototypes and manage your brand with a portable design system.
🎤 Collaborate with voice: Use hands-free voice interactions to update layouts and explore new variations in real-time.

Try it now (Age 18+ only. Currently available in English and in countries where Gemini is supported.) → https://t.co/pmT9iHEpZa

[Ole Lehmann @itsolelehmann]

update: i found the actual video where @helloitsaustin walks through his entire workflow

anthropic posted it quietly.

this is the one-person growth marketing team in action ↓

[Ole Lehmann @itsolelehmann]

i can't believe nobody caught this.

Anthropic's entire growth marketing team was just ONE PERSON

(for 10 months, confirmed)

a single non-technical person ran paid search, paid social, app stores, email marketing, and SEO for the $380B company behind claude

here's exactly how one human is doing the job of a full marketing team:

it starts with a CSV.

1. he exports all his existing ads from his ad platforms along with their performance metrics (click-through rates, conversions, spend, etc)

2. feeds the whole file into claude code

3. and tells it to find what's underperforming.

claude analyzes the data, flags the weak ads, and generates new copy variations on the spot

this is where he gets clever:

he then splits the work into 2 specialized sub-agents:

1. one that only writes headlines (capped at 30 characters)

2. and one that only writes descriptions (capped at 90 characters).

each agent is tuned to its specific constraint so the quality is way higher than cramming both into a single prompt

so now he's got hundreds of fresh headlines and descriptions.

but that's just the text.

he still needs the actual visual ad creative, the images and banners that go on facebook, google, etc.

so he built a figma plugin that:

1. takes all those new headlines and descriptions
2. finds the ad templates in his figma files
3. and automatically swaps the copy into each one.

up to 100 ready-to-publish ad variations generated at half a second per batch.

what used to take hours of duplicating frames and copy-pasting text by hand

so now the ads are live.

the next question is which ones are actually working.

for that he built an MCP server (basically a custom integration that lets claude talk directly to external tools) connected to the meta ads API.

so he can ask claude things like:

• "which ads had the best conversion rate this week"
• or "where am i wasting spend"

and get real answers from live campaign data without ever opening the meta ads dashboard

and the part that ties it all together and closes the loop:

he set up a memory system that logs every hypothesis and experiment result across ad iterations.

so when he goes back to step one and generates the next batch of variations...

claude automatically pulls in what worked and what didn't from all previous rounds.

the system literally gets smarter every cycle.

that kind of systematic experimentation across hundreds of ads would normally need a dedicated analytics person just to track

the numbers from the doc:

ad creation went from 2 hours to 15 minutes. 10x more creative output.

and he's now testing more variations across more channels than most full marketing teams

a $380 billion company.

and their entire growth marketing operation (not GTM) = just one person and claude code lol

truly unbelievable

[Thariq @trq212]

We just added /btw to Claude Code!

Use it to have side chain conversations while Claude is working.

[culture @culturee]

“dear haters” by casey neistat

[Dan Bassett @danbassett88]

@ChadWestTweets Someone’s got a long position on the oil market 😂

[Camus @newstart_2024]

Jimmy Carr drops brutal parenting truth:

“If you’re kind in the moment, you end up with fat, stupid kids. That’s no good.”

He says real love isn’t giving kids what they want right now (TV, junk food, no books, no effort).
Real love is being “a little bit mean in the moment” so they become who they’re capable of being.

“Hard choices now, easy life later.”

“You’ve got to love who they could be—not just who they are when they’re screaming for screen time.”

Short-term kindness = long-term cruelty.
Short-term toughness = long-term gift.

Which “mean in the moment” rule do you enforce that your kids will thank you for later?

[George Heaton @geoheaton]

You’re gona lose,
Its gona repeat,
Dont let it define your life,

See it as part of the journey. A necessity that leads to the outcome you want later down the road.

[Dan Bassett @danbassett88]

It seems crazy to me that in 2026 Wi-Fi on trains still is so shocking !

[Dan Bassett @danbassett88]

@herrcuules A key light

[Formula 1 @F1]

The boy who believed. The man who achieved.

#F1 #AbuDhabiGP