The Data-Driven Marketer

The modern marketer is data-driven: part creative and part engineer. Join us weekly to talk about the past, present, and future of marketing and data.

[The Data-Driven Marketer @datadrivenpod]

Join us for this World Series special episode of The Data-Driven Marketer. ⚾

Listen to @voiceofcohen share his experiences leading play-by-play broadcasting and advertising for the Triple-A Affiliate of the Chicago Cubs. 🧢

https://t.co/0XdVkr74B2

#DataDriven #worldseries

[The Data-Driven Marketer @datadrivenpod]

In this episode of The Data-Driven Marketer, Patrick Connelly, Chief of Staff at @Lively, shares how regulated businesses seasonal products create profitable growth. Get his marketing examples here.

#DataDriven #DigitalMarketing #ThoughtLeadership

https://t.co/3NVR0tENfI

[The Data-Driven Marketer @datadrivenpod]

How did Taylor Shanklin scale Barlele to give small businesses good design services with Creative Shizzle? Hint: Focus on people. 🙋‍♀️

Hear how she scaled her agency. 👇

#branddesign #brandagency

https://t.co/ovy9APHPZ1

[The Data-Driven Marketer @datadrivenpod]

Listen to @CamFortin, VP of Product at NetWise (a @DunBradstreet company), explain why Scrum is your solution to making meetings matter.

Get the complete episode here: https://t.co/CWw47RFlp6

#scrum #meetings #projectmanagement

[The Data-Driven Marketer @datadrivenpod]

This week, @JasonFalls teaches you to find the "more right" creators for your brand—and reveals a formula for calculating their cost comparison. Listen today:

#influencemarketing #datadriven #creators

https://t.co/S1LmLB2q3d

[The Data-Driven Marketer @datadrivenpod]

Are social technology companies really just a subway for media and ads?

Hear the other compelling questions Brian Jones of @DunBradstreet asked during this fireside chat about marketing technology, data, and beyond.

#DataDriven #martech #adtech

https://t.co/jrNwnn3E3v

[The Data-Driven Marketer @datadrivenpod]

Great Odin's raven! So, that's how you do B2B influencer marketing. Listen to @leeodden, CEO of @toprank, explain how B2B brands can succeed with influencer content. 🙌

#B2BMarketing #InfluencerMarketing #SEO

https://t.co/92szGR9YZr

[The Data-Driven Marketer @datadrivenpod]

Learn how to measure brand once and for all with LauraJones, Chief Strategy Officer for @BAV_Group. Let's start with her four pillars of brand equity:

https://t.co/iVU72U6LaN

#brand #brandequity #brandmarketing

[The Data-Driven Marketer @datadrivenpod]

Digital marketers, get @noahlearner's north star formula: Revenue = Traffic x Conversion Rate x Average Order Value.

👉 More tips on becoming a revenue-driven marketer from Noah: https://t.co/ZPnNTeZlli

#DataDriven #DigitalMarketing #Revenue

[The Data-Driven Marketer @datadrivenpod]

He's back! 👏 @randfishkin shares how to do audience research faster with @SparkToro—and why this new tool can help you find and engage an audience like never before. Warning: It's addicting. ⚠️

#Audiences #Marketing #DataDriven

https://t.co/IQKhFqSnEB

[The Data-Driven Marketer @datadrivenpod]

Improve your ability to Plan AND execute strategically with tips from VP of Product, @CamFortin. 🤗 Hear how Agile and Scrum helps his teams get sh*t done. Yes! this applies to you. 👍

#Agile #Scrum #ProjectManagementSoftware

https://t.co/VLOuW9nyoU

[The Data-Driven Marketer @datadrivenpod]

Is the newness of TikTok wearing off for creatives? Not a chance. @JenFriel is here to tell you it's OK to get weird when creating a @TikTok. She gets in the zone with orange glasses. 😎 C'mon, what's your quirk?

#DataDriven #TikTok #Marketers

[The Data-Driven Marketer @datadrivenpod]

Do you want to experience less disruption in the cookieless world? Own your data. 💪 If there was ever a sign to invest in first-party data, this is it. Here's why it's so valuable. 🤩

#DataDriven #FirstPartyData #B2BMarketing

https://t.co/xBh5lvqXN7

[The Data-Driven Marketer @datadrivenpod]

On the pod this week, @thekerp and Brian discuss connected tv and data regulation. Tune in to learn more about the current technology. Or sit back, relax, and enjoy a lively convo with two data-driven minds.

#DataDriven #CTV #DataRegulation

https://t.co/pmEs5QM2KX

[The Data-Driven Marketer @datadrivenpod]

Marketers received good news from @dougkessler during his time on The Data-Driven Marketer pod. You don't need to put your entire story in front of a prospect at once. Here's what he recommends instead.

#DataDriven #B2BMarketer #DigitalMarketing
https://t.co/FdaDjQI9uW

[The Data-Driven Marketer @datadrivenpod]

ABM expert Pam Didner turned years of consulting knowledge into actionable advice for all B2B marketers to use in their campaigns.

#DataDriven B2BMarketers #ABM

Using Account-Based Marketing to Align Sales and Marketing (With Pam Didner) - NetWise https://t.co/3BhyvvsU6x

[The Data-Driven Marketer @datadrivenpod]

Brand peeps—if you listen to one podcast this week, let this be it. Hear Laura Jones share decades of brand knowledge in less than 45 minutes.

#DataDriven #Brand #Advertising

Think of Brands as Living Organisms Ft. Laura Jones - NetWise https://t.co/JJp88qaonn

[The Data-Driven Marketer @datadrivenpod]

Who better to discuss the value of a customer data platform (CDP) than the pros helping companies organize all their incoming signals. Get the entire conversation with Chelsea Dishman @Segment and Kevin Haberstick @Twilio here:
https://t.co/1KUpmZwSmw

#DataDriven #CDP

[The Data-Driven Marketer @datadrivenpod]

Your campaigns can be equally successful in the cookieless environment. Use these tips to take control over campaign efficiency before 'the big switch'.

#DataDriven #DigitalMarketing #Cookies

What Cookieless Means for Campaigns - NetWise https://t.co/uU1bv5I9XZ

[The Data-Driven Marketer @datadrivenpod]

In this episode, @noahlearner! Get shares a tried and true growth formula— and how he creates value inside any company.

#DataDriven #DigitalMarketing #PeopleHelpingPeople

Advance Your Marketing Career as a Builder & Helper Ft. Noah Learner - NetWise https://t.co/WEQfMGLnyM