"Instead of relying on generic 'value meal' promotions, #AI can engage customers in the moment, delivering tailored experiences that truly redefine how 'value' is perceived and accepted," @greghkahn says. (Thanks again, for the insights, Greg!)
A nice surprise to wake up this weekend and see this article posted
Thank you @davidaKaplan & @ANAmarketers for sharing my perspective
https://t.co/R7ss405MtC
Here’s my annual pitch - move the TV upfronts, newfronts, playfronts to the Cannes Lions
Bring talent to France and create a marketplace around the advertising creative showcase (a la the Cannes Film Festival).
All the buyers and sellers are here.
And tv/streaming/creator economy talent would love to come to France in early June.
@MattVanHoven@PatrickCoffee@weareyourfek Hey, twice definitely counts, because everything was a blur at these gatherings anyway. And maybe these “mediapocalypse” times call for a reunion.
Thinking about Starbucks’ web3 program (dubbed Odyssey) ending and what this means for the future of brand loyalty programs.
The web3 movement has subsided - AI has taken its place.
As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks attempted to create an accessible Web3 community that enabled new ways to engage with members and employees.
Was the UX ineffective?
Are mainstream consumers disinterested in web3/blockchain tech (and will they ever be interested)?
Were the “rewards” insufficient?
What’s your perspective?
The NWSL is BACK tonight! Disney's added noted women's sports investors Ally and CarMax as sponsors, with Ally signed through 2025 and CarMax sponsoring halftime https://t.co/lSkAxPjTVi via @Adweek
There’s the obvious discussion around #TikTok and who controls the user data the platform generates.
What I haven’t seen enough of is the discussion around TikTok and the impacts on youth mental health.
Who’s reporting on this?
#TechForGood
Big Friday PM #AI news
@theinformation is reporting that @sama is returning to the @OpenAI board along with three new appointees:
🔵Sue Desmond-Hellmann, former CEO of the Bill and Melinda Gates Foundation;
🔵Nicole Seligman, former president of Sony Entertainment
🔵Fidji Simo, CEO of Instacart
#TechForGood
Next week, I’ll be hosting a "Tech for Good" dinner and reception at SXSW with @AdCouncil@NorthwellHealth@inkindcapital
We need this discussion now more than ever.
This unique event is designed to bring together a diverse group of visionaries from various fields, including technologists, healthcare providers, media professionals, entrepreneurs, and investors, all united by a common goal: leveraging technology to create a better world.