davidaKaplan

Editorial Consultant; formerly of Adweek, GeoMarketing, Adexchanger, paidContent, MediaPost, Kambr Media

[davidaKaplan @davidaKaplan]

"Instead of relying on generic 'value meal' promotions, #AI can engage customers in the moment, delivering tailored experiences that truly redefine how 'value' is perceived and accepted," @greghkahn says. (Thanks again, for the insights, Greg!)

[Greg Kahn @greghkahn]

A nice surprise to wake up this weekend and see this article posted

Thank you @davidaKaplan & @ANAmarketers for sharing my perspective

https://t.co/R7ss405MtC

[Greg Kahn @greghkahn]

Here’s my annual pitch - move the TV upfronts, newfronts, playfronts to the Cannes Lions

Bring talent to France and create a marketplace around the advertising creative showcase (a la the Cannes Film Festival).

All the buyers and sellers are here.

And tv/streaming/creator economy talent would love to come to France in early June.

[davidaKaplan @davidaKaplan]

@Ryanbarwick “The slow death of cookies is the Bataan Death March of our age…”

[davidaKaplan @davidaKaplan]

@Kantrowitz Well, we'll still see you on Linkedin (maybe!)

[davidaKaplan @davidaKaplan]

@DollyDeighton Ask young Katie B. Deighton)! I'm sure she'll do right by the name ;)

[Greg Kahn @greghkahn]

The line-up for the AI Trailblazers summit keeps getting better and better.

Can’t wait until next Thursday, June 6th.

[Greg Kahn @greghkahn]

Thanks to the @ANAmarketers @SeeHerOfficial team for inviting me to present on the future of Advertising Technology yesterday.

[davidaKaplan @davidaKaplan]

@billwise @AaronGoldman @AdtechGod @PossibleEvent Wait does this mean ... @AaronGoldman just might be @AdtechGod?!! (Stay tuned for my shocking documentary that I'll probably never get around to finishing)

[davidaKaplan @davidaKaplan]

@MattVanHoven @PatrickCoffee @weareyourfek Hey, twice definitely counts, because everything was a blur at these gatherings anyway. And maybe these “mediapocalypse” times call for a reunion.

[GK Digital Ventures @GK_ventures]

Monopoly Go has made $2B in revenue?

Impressive!

[Greg Kahn @greghkahn]

Thinking about Starbucks’ web3 program (dubbed Odyssey) ending and what this means for the future of brand loyalty programs.

The web3 movement has subsided - AI has taken its place.

As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks attempted to create an accessible Web3 community that enabled new ways to engage with members and employees.

Was the UX ineffective?

Are mainstream consumers disinterested in web3/blockchain tech (and will they ever be interested)?

Were the “rewards” insufficient?

What’s your perspective?

[mollie cahillane @MollieCahillane]

The NWSL is BACK tonight! Disney's added noted women's sports investors Ally and CarMax as sponsors, with Ally signed through 2025 and CarMax sponsoring halftime https://t.co/lSkAxPjTVi via @Adweek

[davidaKaplan @davidaKaplan]

@TheStalwart He was actually born that way. His first role at 4-years-old was playing the owner of steel mill in “City Of Iron” (MGM, 1931)

[davidaKaplan @davidaKaplan]

@BenMullin Hmmm… let’s see that photo of you smiling and leaving the house. Your fans are waiting!

[GK Digital Ventures @GK_ventures]

There’s the obvious discussion around #TikTok and who controls the user data the platform generates.

What I haven’t seen enough of is the discussion around TikTok and the impacts on youth mental health.

Who’s reporting on this?

#TechForGood

[Greg Kahn @greghkahn]

Excited to host an important discussion and dinner reception tonight at #SXSW2024 on “Tech for Good” with @AdCouncil @NorthwellHealth @Headspace @Meta @inkindcapital

[Greg Kahn @greghkahn]

Big Friday PM #AI news

@theinformation is reporting that @sama is returning to the @OpenAI board along with three new appointees:

🔵Sue Desmond-Hellmann, former CEO of the Bill and Melinda Gates Foundation; 
🔵Nicole Seligman, former president of Sony Entertainment
🔵Fidji Simo, CEO of Instacart

#TechForGood

[Greg Kahn @greghkahn]

Can’t wait to bring #AITrailblazers to SXSW

We've got an exclusive interview w/ @zseward and an AI start-up competition judged by a terrific panel of leaders

@BoninBough @sandy_carter @JenP @jowyang

cc: @shivsingh @ashahnet

[GK Digital Ventures @GK_ventures]

Next week, I’ll be hosting a "Tech for Good" dinner and reception at SXSW with @AdCouncil @NorthwellHealth @inkindcapital

We need this discussion now more than ever.

This unique event is designed to bring together a diverse group of visionaries from various fields, including technologists, healthcare providers, media professionals, entrepreneurs, and investors, all united by a common goal: leveraging technology to create a better world.