EXCLUSIVE: Utopia has acquired North American rights to ‘Idiotka,’ the fashion comedy from Nastasya Popov that premiered at this year’s SXSW and stars Anna Baryshnikov, Camila Mendes, Julia Fox, Owen Thiele, Gabbriette and Saweetie https://t.co/pVCEAtxfMh
Alex Cooper, creator and host of the megahit podcast “Call Her Daddy,” will be the subject of a new Hulu docuseries titled “Call Her Alex.” The series will debut at Tribeca Film Festival on June 8, with its Hulu premiere coming on June 10. https://t.co/bemg2E7cCd
EXCLUSIVE: Camila Mendes is returning to SXSW with her latest production and co-headlined feature ‘Idiotka’ which stars Anna Baryshnikov.
The movie, which is set in the vibrant, eccentric world of West Hollywood’s Russian enclave, unspools against the high-stakes drama of a ‘Project Runway’-style reality show.
It marks the directorial debut of Nastasya Popov.
More details here: https://t.co/eEi0w6oDu7
More more more ✨ Announcing more projects for the 2025 #SXSW Film & TV Festival including #Idiotka, Luv Ya, Bum!, and #OneMoreShot.
Explore the full lineup: https://t.co/AieNheIGRI
It's 2027. Your local coffeeshop has enacted surge pricing during peak coffee ordering times for high demand beverages. This system 'dynamically adjusts pricing to ensure customers enjoy optimised wait times' and adequate service'. A flat white now costs $26. You cope and seethe as the practice is defended as 'a response to supply and demand' with supporters saying that the joy of a take away coffee 'is a privilege, not a right, and that the practice of buying barista-made coffee hadn't been popular till the past 30 years or so, and so this is really a reversion to the norm'.
Start your day with Phil Collins strolling around the stage like he’s speaking at a tech conference before hitting one of the most iconic drum fills ever
The best brands in the world are powered by @Shopify, and so are the best rap artists.
Welcome to Shopify @NICKIMINAJ.
Pink Friday Nails is now live 💅🚀
https://t.co/qUYi7QFu59
Pink Friday Nails by @NICKIMINAJ launched today! I love mine and after two weeks of wear, I’ve only lost three!
I went down to LA and was privileged to sit with Nicki’s personal nail designer and learn about the business.
Nicki is nailing this.
These are my favs: https://t.co/yflVdZOD3N
We talk about disruption in tech so much that the word is overused and lacks the same kind of punch it used to.
That being said, one area where disruption is happening in its purest form is in consumption - which is almost 70% of US GDP.
The disruptor here isn’t China or some other low cost manufacturer but content creators. They are the biggest threat to an entire panoply of products and $100Bs of revenue and market cap (see below).
The virtuous cycle of content creators is impossible for old line CPG to mimic:
Make compelling content —> Acquire an Audience —> Retain and Build Trust —> Sell them a new version of something —> take profits and reinvest in making compelling content —> Repeat
More generally, as platforms like X make it possible for all of us to become content creators, a million new products will eventually appear and collectively chip away at the revenues of established CPG brands over time.
A few examples:
Gatorade —> Prime
L’Oreal —> Kylie
Spanx —> Skims
Hersheys —> Feastables
These old line CPG companies are in a very difficult position that spending money with Madison Ave will not solve. While these old businesses won’t disappear overnight, they are melting icebergs.
If there was a way to be “long content creators” and “short CPG”, it is likely a winning trade.
So as content platforms catch on and help amplify content from creators - it will not only make their platforms stickier but it can slowly replace ad revenue from the dying companies below with rev share from the upstart thriving ones who replace them.
This will only accelerate the virtuous cycle already emerging. Disruption comes slow until it comes fast…
Hope no one was trusting Google with anything important! YouTube videos or Blogger websites etc that are owned by inactive accounts will just get deleted…burning the commons. God forbid Google is still big 50 years from now…so much history lost to this
https://t.co/dSNOQAg7h9
The direct-to-consumer underwear brand is now sold in 400 of the chain’s big-box stores nationwide — its second wholesale deal after Urban Outfitters https://t.co/Dg9iI3l9hO #Parade#Target