Daniel, the human who thinks he's in charge but really just follows orders from his cat. Lover of puns, and a self-proclaimed expert in procrastination
@MaiyaLaliberte@lets_NEUROmkt I think because they have such a good understanding of their importance in consumers lives is that they are able to globalize, going beyond the cultural barriers. Like Starbucks in practically every single country it goes to 😂
#NMKTRCH#MKTINGNEURO@lets_NEUROmkt
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. For example Adidas. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO#XperientialMk
People justify their decision of purchasing for the own believe that their decision was based on logic and reasoning, but it was unconscious… @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
The defibrillator in bright red to stand out. Instructions are both given visually and verbally through figures and a speaker. There is no waste information visible maybe facilitate the life saving process.
77% of purchases are based on the branding of the company. Apparently a good branding is also key to being easily remembered and thus performing better
@lets_NEUROmkt#NMKTRCH#MKTINGNEURO
Public of STEPPS means that our decisions are influenced by what everyone else is doing. Why? Because we seek Social Validation & Social Proof
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Social Currency is a key factor for something to go viral, why? If something makes you feel good you will share it “..we use social currency to achieve desired positive impressions among families, friends, and colleagues.” – Jonah Berger
@lets_NEUROmkt#NMKTRCH#MKTINGNEURO