@jmnophile07@SauravDassss My generation (1970s born) came of age in Narsimha Rao/ Manmohan Singh/ Vajpayee/ UPA1. There was optimism and opportunity. We didn’t feel the need to protest.
Current generation has been let down by the leadership. No hope! That’s why they’re out on the street
Amnesty International identified at least 2,596 shipments of arms, parts and ammunition exported from India to Israel between 7 October 2023 and 30 November 2025.
https://t.co/9pBaeXEArO
The preambular promises of Liberty, Equality & Fraternity in our Constitution came from the French Revolution. There is a straight line from the Russian revolution to our directive principles of state policy. Removing international historical context which influenced Indian thinking, from our text books, is an invitation to stunted minds and limited vision.
I want to share a real incident about an Amazon delivery boy Md. Asif —yes, to me he is still a “boy,” probably around 25–26 years old. He has been delivering parcels in our area for the past 3–4 years.
He belongs to a different religion, but that has never mattered to me.
Whenever he—or any delivery person—comes to my home, I always offer them water or biscuits.
You might ask, what do I get in return?
I receive something far more valuable—respect, warmth, and unexpected kindness.
There have been several occasions when I wasn’t at home. He or another one named Rahul, tried calling me but couldn’t reach me, so they paid for my Cash on Delivery orders from their own pocket and handed the parcels over to my house help. I paid them later. This has happened multiple times.
But what happened two days back left me completely speechless.
I had recently ordered a leather wallet. When it arrived, I opened it and, just to check the space, I placed my passport, government ID cards, debit cards, an international credit card, and ₹5000 inside and was checking.
I soon realized the quality of the product wasn’t good. Just then, I got a call from my business—and I completely forgot about the wallet.
Later, I repacked it exactly the way it came and placed it with the return items.
The next morning, the pickup was done while I was busy inside the room. I asked my house help to hand over the packet along with a small bottle of water.
And that was it—I didn’t think about it again.
I had completely forgotten that all my important documents and cash were still inside.
Around 9:30 at night, the doorbell rang. I opened the door and saw him (Asif)—tired, exhausted, drenched in sweat. I live on the 3rd floor, and there’s no elevator.
I immediately felt concerned and asked for water and biscuits.
He softly said, “Wait, ma’am… I don’t need anything. Please listen first.”
I was confused. “What happened? Are you okay? Why are you here now? I haven’t ordered anything in Amazon!”
He asked, “Ma’am, you had a return this morning, right?”
I said yes.
Then he asked, “Have you lost anything?”
I was surprised. “No.”
He asked again, “Are you sure, ma’am?”
I said, “Absolutely.”
And then… he took out one by one - my passport, all my Govt ID cards, debit cards, credit card, and the ₹5000—and handed them back to me.
He asked me to check everything and count the money.
I couldn’t.
I was numb.
It hit me all at once—what I had done, what could have happened.
I have an international trip coming up soon. If my passport had been lost, especially during this time, getting a new one would have been nearly impossible. My entire trip would have been cancelled!
He told me that he had already handed over the return package to his manager, but something about the weight felt unusual. He took it back, checked, and found all my belongings inside.
I had no words.
I wanted to hug him—but I couldn’t. I just stood there, overwhelmed, with tears in my eyes.
I offered him something—anything. I didn’t even have sweets at home to offer. I gave him a sealed bottle of Limca and a new company T-shirt I had. He was already soaked in sweat, so I insisted he take it, despite his hesitation.
I even tried to give him some amount as a token of gratitude.
He refused.
Not a single note.
He lives far away, yet he came back the same evening to return everything—understanding the importance of what I had forgotten, even when I didn’t.
He left quickly, saying he still had a two-hour journey back home. Otherwise, I would have at least requested him to stay for dinner.
Today, I felt I must share this.
Honesty still exists.
This is the India I believe in. This is my Bengal. This is how we live—where people trust each other, where Hindus, Muslims, Christians, Jains, Sikhs… we all coexist with respect and warmth.
He didn’t have to return it the same day. But he did.
That’s the power of humanity.
A simple smile, a little kindness—these things still matter.
1 of 2…. Contd…..
Every time I take on a new DTC client, I run a comprehensive audit on their entire GTM presence. I've now set up this audit as a playbook for Claude Code/ Co-work.
Everything from audience and customer profile, SEO, keyword analysis, website health, competitor benchmarking, customer reviews, paid ads analysis, conversion optimisation, email flow, and lead capture mechanisms.
Each individual section reveals useful insights. But when you review the combined results across every section, you get a picture you couldn't get from any of the isolated functional reviews.
More importantly, you typically discover something powerful and actionable that can meaningfully impact the business's growth trajectory.
As I've been getting more hands-on with Claude Code, I've now packaged the audit as a single prompt, so you can run it on your own brand in a single Claude Code session.
What it covers:
→ Audience research: real customer pain points, objections, and buying language mined from where your buyers actually talk (Reddit, X, Quora, YouTube, niche forums)
→ Competitor benchmarking: 3 to 5 teardowns that surface positioning gaps, pricing whitespace, and the angles competitors aren't covering
→ Technical SEO and site health: Core Web Vitals, schema, crawl issues, and the quick fixes that move rankings within 30 days
→ Keyword and content strategy: ranked category map, striking-distance queries already on page 2, and cannibalisation fixes
→ AI search visibility: where you show up (and don't) inside ChatGPT, Claude, Perplexity, and Google AI Overview on the queries your buyers actually run
→ Paid ads diagnosis: Google Ads and Meta account reviews with copy and creative fatigue review, plus 3 to 5 suggested campaigns
→ Email and lifecycle: flow coverage, deliverability health, and the revenue you're leaving on the table
→ CRO and friction: Product page and checkout audit with the specific points buyers are dropping off
→ Tracking integrity: event coverage and attribution gaps that are making your decisions on bad data
And the most important one: Cross-pillar synthesis: the strategic narrative your business reveals when all sections are read together.
I've documented this entire Claude-driven DTC audit playbook in a Google Doc/GitHub. All you need to do is take the URL of this Google Doc, paste it into your Claude Code or Claude Cowork (or point your Claude code to the GitHub repo), and ask it to run the audit for you — customised to your own stack, step by step, guiding you through all the access and the API setup.
Comment "AUDIT" and I'll DM the playbook.
ये तेजस्वी पत्रकार अजीत साही ने लिखा है और बहुत कम शब्दों में भारतीय राजनीति और राजनेताओं और मूर्ख लोगों का शानदार वर्णन किया है।
👇
राघव चड्ढा बीजेपी में शामिल हो गया है. मुझे पंद्रह साल पहले का एक वाकया याद आ रहा है.
2011 में अन्ना हज़ारे ने जंतर मंतर पर अनशन शुरु किया. देश को लगा भ्रष्टाचार अब जल्द ख़त्म हो जाएगा. हज़ारों की भीड़ जमा हो गई. क्रांति को नाम मिला India Against Corruption. नामी गिरामी एक्टिविस्ट, वकील, बाबा, पत्रकार, एक्टर, कॉमेडियन, आर्टिस्ट और न जाने कौन कौन उसमें शामिल हो गए. मेरी एक मुंहबोली बहन भी उनमें थीं. मैं ख़ुद तो वहाँ कभी नहीं गया. उन्होंने मुझे कहा, “अन्ना गांधी हैं और अरविंद नेहरू हैं.”
कुछ हफ़्तों बाद आग्रह कर उन्होंने मुझे महाराष्ट्र भवन में मुझे अन्ना हज़ारे से मिलवाया.
एक दिन मैंने बहन से कहा: “आप इस मूवमेंट में अपनी जगह पुख़्ता कर लें. कल ये एक पार्टी बनेगा. आप चांदनी चौक लोकसभा का टिकट लें. आपको मुसलमान और हिंदू दोनों वोट देंगे. बस बीजेपी से समझौता करना होगा वो अपना उम्मीदवार न खड़ा करें.”
बहन को बात नागवार गुज़री. बोलीं, “मुझे अफ़सोस है कि आप इतने सिनिकल हैं. अन्ना और अरविंद पार्टी बनाने की सोच भी नहीं सकते हैं. हम इंडिया बदलने निकले हैं. आपकी सोच बहुत छोटी है. ये एक दूसरी आज़ादी है. वी आर मेकिंग हिस्ट्री.”
मुझे बरबस बचपन और जवानी का ख़याल आ गया.
मैं ग्यारह साल का था जब इमरजेंसी ख़त्म हुई थी. 1977 में जब इंदिरा गाँधी चुनाव हारीं और जनता पार्टी चुनवा जीती तो पूरे मुहल्ले में ख़ुशी की लहर दौड़ गई. मैं भी इस ख़ुशी में दीवाना हो गया.
ढाई साल बाद 1980 में जनता पार्टी की सरकार गिरी और इंदिरा गाँधी चुनाव जीत गईं. पूरे मुहल्ले में ख़ुशी की लहर दौड़ गई. मैं भी इस ख़ुशी में शामिल हो गया.
फिर 1984 में इंदिरा गाँधी की हत्या हो गई. दो महीने बाद लोकसभा चुनाव हुआ. इलाहाबाद से अमिताभ बच्चन ने चुनाव लड़ा. मैं इलाहाबाद यूनिवर्सिटी में पढ़ता था. सिविल लाइंस जाकर मैंने खादी का नया कुर्ता पैजामा ख़रीदा और अमिताभ बच्चन की कैंपेनिंग में लग गया.
चुनाव से चौबीस घंटे पहले एक जीप में छंटे हुए कांग्रेसी गुंडों के साथ मुझे गांवों की ओर भेज दिया गया. मैंने वहाँ बूथ मैनेजमेंट का पावन अनुभव किया.
आधी रात खेतों के बीच घुप अंधेरे में कच्ची सड़क पर दो जीपें आमने सामने रुकीं. मैं अपनी जीप में बैठा रहा. मेरी जीप के गुंडे और दूसरी जीप के गुंडे जीपों की हेडलाइट में गुटखा खाते बातें करते रहे. फिर दूसरी जीप पर से विपक्षी पार्टी का झंडा उतर गया. आवाज़ लगा कर मुझे कांग्रेस का झंडा लाने को कहा गया. उसे दूसरी जीप पर लगा दिया गया. फिर दोनों जीपें अपने अपने अपने रस्ते निकल लीं.
राजीव गाँधी ने बंपर जीत हासिल की. अमिताभ बच्चन ने भी. तब तक मेरा परिवार ननिहाल छोड़ कर सरकारी अफ़सरों के मुहल्ले में रहने लगा था. इस मुहल्ले में भी ख़ुशी की लहर दौड़ गई. मैं भी इस ख़ुशी में शामिल हो गया.
फिर 1989 आया. अब मैं दिल्ली के इंडियन एक्सप्रेस अख़बार में रिपोर्टर की नौकरी कर रहा था. देश जान गया था कि राजीव गाँधी भ्रष्ट है. देश ये भी जान गया था कि वी पी सिंह देवता है. राजीव गाँधी हार गया. वी पी सिंह जीत गया. जिस मुहल्ले में मैं रहता था वहाँ भी ख़ुशी की लहर दौड़ गई.
ख़ैर.
जैसा कि मैंने अपनी मुंहबोली बहन से कहा था, India Against Corruption से पार्टी निकली. उस मकाम पर केजरीवाल ने अन्ना हज़ारे को थैंक्यू बोल दिया. मेरी बहन गाँधी को छोड़ कर नेहरू के साथ चली गईं. तमाम और लोगों ने भी यही मुश्किल फ़ैसला लिया.
उस दौर में पार्टी के एक दूसरे भारी नेता थे. मैं उनकी तब भी और आज भी इज़्जत करता हूँ. उन्होने मुझे घर बुलाया. केजरीवाल भी थे. दोनों बोले हम पार्टी शुरू कर रहे हैं और एक खोजी पत्रकारिता की वेबसाइट बना रहे हैं. तुम हमारे साथ आ कर उसे चलाओ. विनम्रतापूर्वक हाथ जोड़ कर मैंने बताया मैं इस नेक काम के काबिल नहीं हूँ. बाद में नेहरू ने उन दूसरे नेता को भी पार्टी से निकाल दिया.
मेरी बहन ने भी वक़्त आने पर नेहरू को छोड़ दिया. आज वो पार्टीगत राजनीति की माननीय सदस्या हैं. मेरी मनोकामना है कि देर से ही सही, उनको संसद की सदस्यता मिलनी चाहिए. और ऐसा क्यों न हो?
अगर आप सोच रहे हैं कि इस कहानी का कोई क्लाइमेक्स है तो मैं माफ़ी चाहता हूँ, इस कहानी का कोई क्लाइमेक्स नहीं है. भारतीय समाज जिस रुआब से अपनी पीठ थपथपाता है दरअसल वो भीतर से उतना ही खोखला और लचर है. हम उस मरीज़ की तरह हैं जो दुनिया से जानलेवा मर्ज़ छुपा कर सोचता है कि कोई मर्ज़ है ही नहीं.
लेकिन दुनिया जानती है कि मर्ज़ लाइलाज है. पूरा भारतीय समाज राघव चड्ढा है.
I have visited Shanghai, Hanoi, Ho Chi Minh City, Bangkok, Macau and Kuala Lumpur.
Each of these cities is leagues ahead of any city in India in basic cleanliness. Very little littering. Outdoor urination and defecation are non-existent, even in the poorest areas (yes, I have visited them). Kolkata, Mumbai, Delhi, Ahmedabad are all open air trash heaps in comparison.
You do not hear a single honk despite traffic volumes comparable to Bangalore and Mumbai. You can cross the roads at traffic signals without fearing being run over by someone skipping a red light.
Overbridges and underpasses are actually usable, and not places for open urination.
These societies have political and racial problems too. But somewhere, they maintain a basic outward decency that seems elusive to most Indians irrsepective of their religious or political beliefs.
Most of India's problems are completely self-inflicted.
it's genocide (@amnesty)
it's genocide (@hrw)
it's genocide (@btselem)
it's genocide (@MSF)
it's genocide (IAGS)
it's genocide (@AlHaq)
it's genocide (@UNHumanRights)
it's genocide (@UN_HRC)
it's genoicde (@pchrgaza)
it's genocide (@AlMezanCenter)
it's genocide (@WarOnWant)
it's genocide (@PHRIsrael)
it's genocide (@fidh_en)
it's genocide (PHROC)
it's genocide (@LemkinInstitute)
it's "highly contested" (@jimmy_wales)
Hey Jimmy, this is among the least contested genocides in all of history. Who pressured you to lie? What kind of leverage did they exert over you?
Zohran’s biggest crime to the Dem establishment isn’t even his Palestine support, it’s that he proves conclusively that Dem elites have lost control of their base. Dem voters are done taking orders from the Schumers of the world on who they are allowed to support.
Your brain wakes you at 2am about client proposals.
Then goes silent when you're at your desk.
This isn't laziness. It's biology.
Our minds can't distinguish "urgent" from "important."
They amplify whatever creates anxiety - running it on loop when you can't act on it.
But when you CAN do something? Your brain is somewhere else entirely.
This is why "develop Q4 strategy" sits next to "order dog food" and your brain treats them identically.
It prioritizes by stress level, not strategic value.
The work that actually moves your business forward never feels urgent.
So it gets perpetually buried under "fires."
I spent years capturing everything in task managers and still feeling paralyzed.
Because capturing isn't enough.
You need organization by context, priority, and what's actually actionable right now.
Some tasks need a laptop. Others need information you don't have yet. Some require being in specific locations.
Your brain can't process any of this complexity.
It just sees an overwhelming pile.
A good system shows you what you need to do when you need to do it - not before, not after.
When you trust your system, your brain stops its 24/7 anxiety loop.
You stop waking up panicking about dog food.
High-impact work surfaces because it's no longer buried under administrative noise.
The goal isn't completing more tasks.
It's freeing mental bandwidth so your intelligence can operate without constant interference.
You'll get more done. But that's just the byproduct.
The real win is reclaiming your mind.