Simple SEO strategy for new brands:
Use LinkedIn to publish keyword-driven assets while you grow your website authority.
LinkedIn content often outranks our own website.
Big news for local businesses📍
You can now link your @GoogleMyBiz Profile directly to Google Analytics 📣
Track local interactions, calls, bookings, & direction clicks right in GA for a complete, cross-channel view of your performance. Stay up to date → https://t.co/bwCGPbhyXg
New: AI Citation Ranking Factors
Everyone talks about AI Citations as a way to boost visibility + traffic, but what works?
To find out, I gathered every study/experiment from the past 2 years, and scored the biggest wins
22 Ranking Factors associated with earning AI citations
Your website still matters. It’s just no longer the only visibility layer.
AI tools cross-check everything – Reddit threads, LinkedIn posts, reviews, third-party mentions – to decide what’s credible.
Semrush One tracks SERPs and AI citations, so you see the full picture.
https://t.co/klrJW0cF1U.
If you aren't consistent in your messaging across marketing channels, you're missing out on roughly 3% of your revenue.
I know that doesn't seem like a big number, but it all adds up.
Check out how consistent messaging impacts conversion rates.
Again, it's small, but if you keep stacking small numbers, it adds up to a big sum.
Today, we're announcing an algorithmic change that enhances the quality of articles that appear on Discover. We're calling this the February 2026 Discover Core update.
Find out more in our blog post at https://t.co/AqLkmqcoPG
AI platforms are evolving.
But here’s the translation of the findings for SEO/GEO:
1. Be everywhere.
2. Backlinks are becoming more and more important. Not just for higher DA but also for higher chances of being recommended by AI.
3. Reddit is still a key platforms for businesses to be at.
AI citations are not static. They evolve fast.
Over 3 months, we tracked how AI platforms changed the sources they trust when generating answers.
What we saw:
• Less dependency on a single community source
• More weight given to authoritative and reference domains
• Clear differences in how each AI platform evaluates trust
This tells us something important:
AI is moving from raw community signals to a more curated trust model.
Visibility in AI is no longer about being everywhere.
It is about being credible in the right places.
Full study and data 👇
https://t.co/jgHkxfXCBx.
AI citations are not static. They evolve fast.
Over 3 months, we tracked how AI platforms changed the sources they trust when generating answers.
What we saw:
• Less dependency on a single community source
• More weight given to authoritative and reference domains
• Clear differences in how each AI platform evaluates trust
This tells us something important:
AI is moving from raw community signals to a more curated trust model.
Visibility in AI is no longer about being everywhere.
It is about being credible in the right places.
Full study and data 👇
https://t.co/jgHkxfXCBx.